XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context BACKGROUND op yo Manoj Chakravarti‚ Senior Advisor‚ Titan Industries reflected on his 28 years in the watch industry‚ both in India and abroad‚ and contemplated about Xylys‚ Titan’s premium watch brand‚ and its foray into the Indian market. He had formulated several aspects of marketing mix strategies in the past to face diverse kinds of challenges. For Chakravarti‚ any challenge in the watch industry‚
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creeps up on the happy meals‚ trays‚ and familiar furniture. As the water floods in you can hear the faint sound of machines in the restaurant. There are no staff‚ customers‚ or actors rather the paper cups‚ wrappers‚ fries‚ and a statue of Ronald McDonald‚ a well-known mascot for the McDonald’s burger chain are the main characters. Surprisingly enough what looks like a genuine McDonald’s diner‚ is a model the artists designed from their own memory. The model was constructed in a large swimming pool
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History of the Industry (internet) (I shall write it) 1.2. History of the company McDonald is a world famous fast food chain restaurant. In California‚ the concept of McDonald was introduced by two brothers named Mac (Maurice) and Dick (Richard) McDonald. In 1940‚ the restaurant was renamed to McDonald’s Famous Barbeque from Airdrome restaurant (located near the airport)‚ which was ran by their father‚ Patrick McDonald in 1937. In 1940‚ two brothers figured out most of the profit were coming from selling
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CASE STUDY- Swishflow Ltd:- Hiring Salespeople Summary The Case is about a company manufacturing and making company durables like fans and water purifiers for household consumers and commercial firms. The head office is located in Mumbai. According to Mr. Sunil Kumar‚ the Sales Manager of Swishflow ltd‚ there is a lack in the staffing process. The company decided to recruit 5 Salesperson to cover major metros and cities of Maharashtra. Advertisements were given in local newspaper. Marketing
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Web Page‚ About Our Company. McDonalds Webpage has a lot of information about the company including‚ quick facts‚ their mission and values‚ history about McDonalds‚ supply chain information‚ financial information‚ etc. McDonalds has more than 34‚000 restaurants worldwide‚ with 1.8 million employees‚ in 119 countries. I plan on using the information found on their web page for sharing a little about McDonalds history (B4)‚ and general information about McDonalds like their values‚ and market
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McDonalds and Starbucks spend huge dollars developing their brand names and marketing initiatives domestically and internationally. How do you think McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores‚ their e-commerce strategies and service to accommodate the local markets and culture? APU BUSN601 McDonalds: McDonalds is a longtime leader in the fast food business. Since its opening in 1954 it has seen tremendous growth
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Public Interest Lawyering Project A Survey on Substance Abuse among the Youth in India Contents 1. Introduction 4 2. Statement of the Problem 7 3. Objective of the study 8 3.1. Broad Objective 8 3.2. Specific Objective 8 4. Methodology / Research Design 9 4.3. Statistical tools employed 10 4.4. Geographical Coverage 10 4.5. Unit of Data Collection 10 5. Findings 11 5.1. Pie – Chart No. 1 11 5.2. Pie – Chart No. 2 12 5.3. Pie – Chart No. 3 13
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Knowledge and awareness is pivotal to the human progress. Consumer awareness is about making the consumer aware of his/her right. The first consumer movement began in England after the Second World War. A modern declaration about consumer’s right was first made in the USA in 1962 where four basic consumer rights – choice‚ information‚ safety and to be heard were recognized. Ralpha nadar‚ consumer activist is considered as the father of the consumer movement. Education is a lifelong process of constantly
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RHUL FITNESS SUITE SURVEY This is a survey‚ which aims at measuring the customer satisfaction and the current perception of the RHUL Gym. Please be aware that all data is completely anonymous and will not be shared with third parties‚ nor will you be contacted further. This will take only 2-3 minutes to fill in and will help us with our final year Marketing Research Project. Thank you very much for participating 1. Are you a member of the RHUL Gym? Yes/No 2. If no‚ why not? (If
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gained a brief understanding of how to conduct a questionnaire survey‚ from which the concept of marketing research has been established in the mind. 1. Why information collection is important in marketing? The British Institute of Management defines the marketing research as ‘the objective gathering‚ recording and analyzing of all facts about problems relating to the transfer and sale of goods and services from producer to consumer or user.’ It seeks to provide the five basic questions—who‚ what
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