PEPSI BLUE CASE STUDY: THE CHALLENGES INHERENT IN EXECUTING A GLOBAL RE-BRANDING CAMPAIGN During the 1990s‚ PepsiCo launched new products and engineered a global re-branding campaign in an effort to grow sales volume; reinvigorate their stagnant brand; and to close the increasingly large sales and market share gap between itself and its primary competitor‚ Coca-Cola. In 1993‚ Pepsi jump-started its marketing efforts by adding two brands to its portfolio: Crystal Pepsi and Pepsi Max. Crystal
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1965 when Pepsi-Cola and Frito-Lay shareholders merged their salty snack icon and soft drink giant. With revenues of $500 million with popular brands such as Pepsi-Cola‚ Mountain Dew‚ Fritos‚ Lay’s‚ Cheetos‚ and Ruffles‚ they have achieved growth and long-term value in its operational activities by creating competitive advantages through new product innovation and acquisitions. Its portfolio has grown year after year with its acquisition of Tropicana in 1998‚ two largest bottlers (Pepsi Bottling Group/PepsiAmericas)
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HR Theory and Problem Solving Project Dealing with Conflict Kendra Richard‚ Diana Knapp‚ Meghan Bonsall‚ Derrick Diamond Human Relations Management 204 Dr. Michelle Myers March 31‚ 2013 Dealing with Conflict Group Dr. Michelle Myers Management 204 March 26‚ 2013 HR Theory & Problem Solving Project Regardless of the job you do and the environment you work in‚ you’re certain to face conflict in the workplace at some point. Not all conflict is bad; sometimes conflict can create
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Dispositional vs. Biological Theory Sarah Quincey PSY 405 September 15‚ 2014 Leslie Binnix Dispositional vs. Biological Theory Dispositional personality theories are quite different from biological personality theories. The two will be compared and dissected in this article. The Big Five Personality Test will also be analyzed and how it is used to study personality will be examined. Dispositional personality theories contend that each person per certain stable‚ long lasting dispositions. These
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{draw:frame} Headquartered in Purchase‚ New York‚ with Research and Development Headquarters in Valhalla‚ The Pepsi Cola Company began in 1898 by a Pharmacist and Industrialist Caleb Bradham‚ but it only became known as PepsiCo when it merged with Frito Lay in 1965. Until 1997‚ it also owned KFC‚ Pizza Hut‚ and Taco Bell‚ but these fast-food restaurants were spun off into Tricon Global Restaurants‚ now Yum! Brands‚ Inc. PepsiCo purchased Tropicana in 1998‚ and Quaker Oats in 2001. In December
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Functionalism is the original and still dominant discipline of thought in the social sciences. As a construct of two forms of scientific investigation: the scientific approach and viewing the individual as a part of a social organism or social whole‚ the scientific method considers society as an objectively observable and "real" entity that is suitable for methods and philosophies that guide examination and study of the physical world. The 17th century philosopher‚ Thomas Hobbes‚ believed that humans
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Many of us thinks about how Coca-cola and Pepsi begun in the soft drinks industry‚ and how this two industries was competing each other over 100 years? In that case we need to study and know about the history of these two industries‚ first we need to know its origin; the coke was invented by a pharmacist John Pemberton came from Atlanta in 1986. Pepsi was also created by a pharmacist named Caleb Bradham that is came from New Bern‚ North Carolina; Pepsi was invented in the year 1898. Coca-cola begins
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I. CORPORATE PROFILE 1.1 Name of the company Pepsi-Cola Products Philippines‚ Inc. 1.2 Website of the company: International: http://www.pepsico.com Local: http://www.pepsiphilippines.com 1.3 Address or Location of the Company Km. 29 National Road‚ Tunasan‚ Muntinlupa City 1773‚ Metro Manila 1.4 Location and Branches: Luzon | Cagayan Valley Operations | Turingan St.‚ Dubinan east‚ Santiago City‚ Isabela | Central Luzon Operations | Sindalan‚ San Fernando‚ Pampanga | Modern Trade
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Preparing the Workforce Among the vastly growing diversity challenges Coca Cola continued to face statewide and globally to preparing their workforce‚ understanding the culture and overcoming major crisis in Belgium was one of the most challenging. After a mass recall in mid 1999‚ in which‚ Children at six schools in Belgium had complained of headache‚ nausea‚ vomiting and shivering after drinking Coca-Cola’s beverages‚ leading to their hospitalizations. Most of them reported an unusual
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311 Essay 1 LDC Advisement: Modernization Theory vs Dependency Theory The path to modernization is one never clearly defined. The following report will attempt to analyze and critique our nation’s potential options concerning social and fiscal policy and use this information in an attempt to recommend future policy agenda. We will be dealing with primarily two theories on national (i.e. LDC) policy - modernization theory and dependency theory. Both have their own sets of costs and benefits
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