PROJECT report on “A STUDY TO ANALYSE THE EFFECTIVENESS OF ADVERTISEMENT ON BRAND EQUITY OF FMCG BRANDS ” Presented to School of Management Studies in fulfillment for the award of Masters of Business Administration GUIDED BY SUBMITTED BY Prof. B.B.Singla Sukhdeep Singh Roll No.6296 MBA-II (Marketing) PUNJABI
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Exploring Strategy Summary You are introduced to KFC organization. A fast-food chain restaurant comes from North Corbin‚ Kentucky that featuring fried chicken. KFC is recognized as the best fried chicken with its original 11 herbs recipes and produce most fried chicken to the world. What makes KFC still remain strongly while other companies are struggling to find a spot in the market? To answer this question‚ you will be finding out KFC strategic profile‚ vision‚ mission and values that is created
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Planning Florin Andrei Stancu ID: 20698 KFC Case Study Introduction KFC (Kentucky Fried Chicken) is one of the most popular and widely spread fast food chain spread across various countries. KFC has established in market as a specialist in fried chicken. Headquartered in Louisville‚ Kentucky‚ US‚ KFC today is world’s second largest fast food chain after McDonalds with presence in several countries. As of December 2012‚ KFC had more than 18‚000 outlets spread across
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Shibina Alexandra Russia‚ Moscow 2013-12-06 KFC SWOT Analysis Overview KFC Corporation‚ also known as Kentucky Fried Chicken‚ based in Louisville‚ Kentucky‚ is the world’s most popular chicken restaurant chain. Every day‚ nearly 8 million customers are served around the world. KFC primarily sells Original Recipe chicken – made with the same great taste Colonel Harland Sanders‚ the founder of the company‚ created more than a half-century ago – in form of pieces‚ wraps‚ salads and sandwiches
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KFC: continue to increase localization‚ pushing spicy Sichuan chicken Various cities in China Kendejichuan spicy chicken on television ads starting from October 27 .10 scale appears‚ the product was launched. At the same time to market a product in China have another breakfast food‚ wolfberry Pumpkin porridge. The introduction of spicy Sichuan chicken only in the McDonald’s "face" strategy of one month‚ and advertising intensity is very high‚ so we can respond to competition as this is a response
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secret recipe. The secret recipe has long been a source of advertising‚ and allowed KFC to set itself apart. Also‚ KFC was the first chain to enter the fast-food industry‚ just before McDonald’s‚ which opened its first store a year later‚ and the "secret recipe" was the initial home replacement strategy. 2. Name recognition and reputation. KFC’s early entrance into the fast-food industry in 1954 allowed KFC to develop strong brand name recognition and a strong foothold in the industry. The Colonel
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KFC Location; Aurangabad Owner; KFC Holding‚ Malaysia Capacity; 103packs Working hours; 11am- 11pm Staff; 9am – 2am Shifts; 9am-6pm (opening) 1pm- 10pm (general) 5pm- 2am (closing) Hierarchy; Restaurant manager Assistant restaurant manager Three Shift managers [Morning‚ Noon‚ Evening] The Operational staff [Cash‚ Lobby‚ Assembling‚ Production‚ Cleaning] The restaurant has three sections; * Cash / lobby * Assembling station
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dessert like ice-cream. And if you go there before 11a.m. McDonald have breakfast meal for customer. Sometimes‚ they will do some promote to push off a new hamburger or new taste of fries. These new products are only available on promotion period. KFC KFC’s products are mainly are chicken. They offer different type of set meal for customer to choose. The set meal will include a main principal food‚ snake and soft drink. For the principal food are hamburger or chicken wings. And they have some special
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REPORT ON SUMmer Training AT GURU NANAK AUTO ENTERPRISES LTD SUBMITTED TO: SUBMITTED BY: MRS.PALLAVI DAWRA DIPANSHU MALHOTRA MR.PANKAJ MAINI MBA Vision | TO BECOME A HIGHLY GROWTH ORIENTED COMPANY BASED ON STRONG BUSINESS FUNDAMENTALS | | Mission | TO BECOME THE NUMBER ONE IN MACHINED FORGINGS IN THE WORLD | | | In customer driven market‚
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will proceed the activity A which is discuss about the assignment question because we need to clearly know what the questions are asking about and set a direction‚ so that we write on the right path and this take up 2 days. At the same time‚ we visit KFC which is located at Genting Klang and capture some photos inside as a reference for later activities. Since the restaurant is only nearby‚ we plan to use 3 days to finish it because drafting its layout out cost us a lot of time. After activity A‚ we
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