PROJECT report on “A STUDY TO ANALYSE THE EFFECTIVENESS OF ADVERTISEMENT ON BRAND EQUITY OF FMCG BRANDS ” Presented to School of Management Studies in fulfillment for the award of Masters of Business Administration GUIDED BY SUBMITTED BY Prof. B.B.Singla Sukhdeep Singh Roll No.6296 MBA-II (Marketing) PUNJABI
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CWRU Regression Project Report OPRE 433 Tianao Zhang 12/5/2011 Introduction According to the data I’ve received‚ there are 6578 observations. The data base is composed by 13 columns and 506 rows. All the explanatory variables are continuous as well as the dependent variable and there are no categorical variables. My goal is to build a regression model to predict the average of Y or particular Y by a given X. 1. Do the regression assumptions such as Constant Variance‚ Normality and Independence
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is expended on advertising alone (Shlachtmayer‚ 2013). With that amount of money spent on advertising‚ an importance is placed on the optimisation of the effectiveness of the advertisements. At Sigma Thermal‚ there is much attention on the money spent on advertising‚ and a big portion of Sigma Thermal sales is selling retrofits‚ spare parts‚ and services to existing customers. Though research has been done in the past about the effect of ads‚ according to Jagpal‚
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NORTH EASTERN REGIONAL INSTITUTE OF MANAGEMENT PROJECT REPORT ON PRESENTED BY • • • • • • • Partha Pratim Mahanta Utpal Rajkonwar Omi Nirmali Pranjal Pran Pratim Parag Bharti Airtel Limited NSE: BHARTIARTL‚ BSE: 532454 Airtel is an Indian telecommunications company that operates in 19 countries across South Asia‚ Africa and the Channel Islands. It operates a GSM network in all countries‚ providing 2G or 3G services depending upon the country of operation. Airtel is the fifth
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MM- Individual Project Consumer Home Appliances – Refrigerators BY‚ ROLL NO 16 PGDM-A Introduction A refrigerator (often called a "fridge" for short) is a cooling appliance comprising athermally insulatedcompartment and a mechanism to transfer heat from it to the external environment‚ cooling the contents to a temperature below ambient. Refrigerators are extensively used to store foods which deteriorate at ambient temperatures; spoilage from bacterial growth and other processes is
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public 1977 Color TV produced 1978 Exports surpassed US$100 million‚ a first for Korea’s electronics industry 1980 First EU sales subsidiary in Germany (LGEWG) established 1982 Color TV plant established in the US in Huntsville‚ Alabama 1984 Sales surpassed 1 trillion Won 1986 European-standard VCR plant established in Germany 1989 Sales subsidiary and a joint production subsidiary established in Thailand 1990 Ireland-based design technology center established 1993 With the establishment
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provider‚ CLP Power‚ and state-owned China Southern Power Grid (CSG)‚ will each pay HK$12 billion to acquire Exxon Mobil’s 60 per cent stake in Castle Peak Power Company (Capco). The deal strengthens CLP’s presence in Hong Kong and brings a mainland player into the city’s closed electricity market for the first time. It is not expected to affect tariffs as it involves only shares‚ without adding fixed assets. But analysts said a strengthened partnership between the largest power suppliers in
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ADDRESS OF THE INSTITUTION PREPARING THE REPORT 1.1 Project proponent Himal Hydro pvt. ltd is the proponent of the Sunkoshi Hydropower Project (SHP). It is the hydropower plant which is being made for the complete usage of the water of the irrigation plant to fulfill the deficit of bagmati irrigation project. This hydropower plant is intended to build near khurkot. The detail of the proponent and their contact address is given below: Sunkoshi hydro power Address: Tel: Mailing address: 1.2 Organization
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1. Introduction: Bangladesh is a developing country. In Bangladesh project management is very crucial task in the government institution and government officials. In case of Bangladesh project procedures is very lengthy process. In this concern project planning and implementation is very lengthy because of cultural heritage manpower unavailability‚ unaware of time concept & cost‚ centralized authority‚ complex formalities‚ lack of technical competence‚ hesitance and inconsistence in decision
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Project Titles for MBA Marketing Progressive Studies 1. A study on consumer buying decision towards laptops 2. A Study on market potential for SMS in Pune region 3. ACCEPTABILITY AND PROMOTION OF PHOTO SERIES (Z-SERIES) Z5200 HIGH-DEFINITION LARGE FORMAT HEWLETT-PACKARD PRINTER IN THE PHOTO SEGMENT OF THE PUNE MARKET 4. ACCEPTABILITY OF LATEX TECHNOLOGY 5. Awareness and acceptance of select Amul products amongst retailers in Pune city. 6. BRANDING AND MARKETING OF A NEWLY LAUNCHED
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