Assignment/Tutorial/Practical Report Cover Sheet Student’s Name : MUHAMAD LUKMAN BIN ISMAIL MOHAMMAD MUZAKKIR BIN MOHD JANNY MOHAMAD KHAIRUL NIZAM BIN MD NOOR NORANIZA BINTI ISHAK SYED JAFFAR BIN SYED MAHDZAR MOHAMAD SAFUAN BIN JOHARI Matric No. : 37209 34942 36967 39897
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Advanced Marketing Research A Marketing Research Project on Lava Mobiles Submitted To: Prof S B Dash Group 9 Anirudh Mani PGP25123 Bhargava J PGP25178 Nirmal Choudhary PGP25142 Ravi Vagadia PGP25107 Sunit Chandan PGP25158 Table of Contents Management Decision Problem 2 Marketing Research Problem 2 Hypothesis 2 Research Summary Sheet 3 Hypothesis Summary Sheet 3 Hypothesis Details 4 List of Variables 5 Sampling Plan 7 Data Analysis 8 Hypothesis 1 8 Hypothesis 2
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Introduction Launched in 1932‚ Tiger beer (Tiger) is Asian Pacific Breweries’ (APB) flagship brand. Over the years‚ Tiger has seen beer drinkers globally acclaim Tiger as one of the finest in the world. It has consistently come out on top in world tastings‚ winning gold medals for its crisp‚ smooth‚ refreshing‚ well-balanced and flavourful taste. Tiger Beer has evolved from a local beer to become one of Singapore’s most recognised icons globally. In its 75-year history‚ the brew has picked up over
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Marketing Management (MMG500) Marketing Plan Waitrose/ Waitrose wine direct By: 490767 Word count: Executive summary Kotler defines marketing as “a social and managerial process by which individuals and groups obtain what they want and need through creating‚ offering‚ and exchanging products of value with others.” his view on marketing looks at marketing being more of an exchange process. [Kotler‚ 1991] In Elements of marketing‚ Prentice Hall‚ 1975;"Marketing is all those activities involved
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Introduction:SEBI is managed by six members – one chairman (nominated by Central Government)‚ two members (officers of central ministries)‚ one member (from RBI) and remaining two members nominated by Central Government. About SEBI ESTABLISHMENT OF SEBI The Securities and Exchange Board of India was established on April 12‚ 1992 in accordance with the provisions of the Securities and Exchange Board of India Act‚ 1992. PREAMBLE The Preamble of the Securities and Exchange Board of India
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Lancôme Paris‚ Garnier‚ Mabelline‚ Softsheen Carson‚ Matrix‚ and Biotherm. L’Oreal invests heavily into its research and development which gives them competitive advantage over its competitors. We as a group are going to produce a strategic marketing plan for L’Oreal. PART 1A PEST Analysis for L’Oreal Political Factors The political challenge is that L’Oreal should conform to all the different government leadership styles in various countries it operates within. L’Oreal faced a decline
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3 Market/Customer Analysis p.4 – 7 Product Review p.8 Competitor Analysis p.9 – 11 SWOT Analysis p.12 – 15 Marketing Objectives p.16 Target Markets p.17 – 18 Differentiation and Positioning p.19 – 21 Product Strategy p.22 – 24 Pricing Strategy p.25 Distribution Strategy p.26 Marketing Communication Strategy p.27 – 29 Controls p.30 Appendix p.31 - 35 1 Adidas is a company which produces a wide variety
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LOVELY PROFESSIONAL UNIVERSITY DEPARTMENT OF MANAGEMENT Report on Summer Training A STUDY OF MARKETING STRATEGY AND ANALYSIS OF SCORPIO mHAWK Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration Submitted by:Atul Simalti University Reg. No.11005058 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY JALANDHAR
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oriented approach to marketing. However‚ there are further potential marketing strategies that can be considered in order to maintain and even enhance LUSH’s brand. This report will examine LUSH’s critical success factors within the UK‚ before providing a 3 year marketing strategy in order to continue the growth of the brand‚ both locally and internationally. Critical Success Factors Consumer-Based Brand Equity (CBBE) is fundamental to LUSH’s marketing strategy. The marketing concept‚ which consists
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PRICING: NIVEA which is truly a global brand has not met with success in India because the target segment of NIVEA were primarily women from the upper strata of society.Its products especially men care products are very costly. The price of all its products which are used on a daily basis like Deodorants‚ talcum powder and soaps are of the same price as that of the competitors. But other products like lip care and Men care are highly priced compared to that of its competitors. The pricing strategy
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