Section:SD2 BAJAJ PULSAR: “DEFINITELY MALE” Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that‚ this brand changed the fortune of Bajaj Auto Ltd. Its highly masculine outlook with sporty‚ engine sound‚ smoothest power drive‚ dashing structure gives the complete satisfaction of dare riding. Before the launch of Pulsar‚ Indian
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PROJECT REPORT ON MARKET STUDY AND ANALYSIS ON BAJAJ MOTORS - MODEL PULSAR - Submitted By PGCBM 22 - Group 63 Aashish Bansal Joseph George Phani Krishna Tanguturi Venkata Pradeep Table of Contents PROJECT REPORT ON MARKET STUDY AND ANALYSIS ON BAJAJ MOTORS - MODEL PULSAR 1 PHOENIX OF THE BAJAJ’S 4 History of Bajaj 4 Bajaj’s Experiment with Motor-Cycles 5 Pulsar’s Saga 6 Conceptualization of Pulsar
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SYNOPSIS “MARKET RESEARCH AND ANALYSIS OF BAJAJ PULSAR 150” LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT SUBMITTED TO: Ms Sikha Singh SUBMITTED BY: SECTION- C GROUP-7 SURYADEEP JAIN -158 ADITYA GOEL- 161 SAYAK RAY-159
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Introduction: Brand personality is the attribution of human traits and characteristics to the brand name‚ so as to relate the personality of brand with a prospective customer and thereby increase the brand equity. I have structured my assignment in the following manner: In part one I would define and examine the concept of brand personality and the specific human traits that can be associated with a particular brand. Second part will include the association and evaluation of traits with my
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(GROUP 17) Contents Bajaj Auto ................................................................................................................................................ 3 About Bajaj Auto ................................................................................................................................. 4 Two wheeler Industry ......................................................................................................................... 5 Bajaj Pulsar..................
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REPORT On Bajaj Pulsar Submitted By – Pulkit Agrawal Roll No – 63 (Section - B) Introduction Pulsar is one of favourite brands both as a biker and a marketer. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that‚ this brand changed the fortune of Bajaj Auto Ltd. Brand owned by Bajaj Auto IndiaDeveloped by- •Product engineering division of Bajaj Auto •Japanese design
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A REPORT ON "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Under the guidance of Dr. N. MAHESH A Project Report On "Study of Marketing Research On Bajaj Bike” A detailed study done in Bajaj Auto Ltd. Submitted in partial fulfillment of the requirement for award of degree of Master of Management Studies (MMS) under university of Mumbai. Submitted By Mr. Sagar Dhoble Roll No: 3003 Batch: 2010-2012 Under the guidance of
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Assistant Vice President and Mr. Sri Nath Yadav‚ Deputy Area Manager ‚ Bajaj Allianz for making me realize new dimensions which earlier seemed beyond the scope of vision for me by allowing me to carry out my summer training at this rapidly progressing company. I also thank Mr. Santosh kumar Srivastava Sr. Sales Manager‚ Bajaj Allianz for helping me to carry out the project successfully through untiring guidance as my project head. I place on record my deep sense of gratitude to Prof.(Dr.)
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this project. However ‚ it would not have been possible without the kind support and help of many individuals. I would like to extend my sincere thanks to all of them. I am highly indebted to Prof. Aditya Mohan Deshpande for his guidance and constant supervision I would also like to thank my faculties for their help and support. Industry overview: Bajaj Auto Limited is an Indian motorised vehicle-producing company. Bajaj Auto is a part of Bajaj Group. It was founded by Jamnalal Bajaj at Rajasthan in
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in 1926‚ from the height of the British independent movement in India has a glorious history. Bajaj Group is one of the top 10 commercial establishments in India. Its footprint across a wide range of industry sectors‚ including automobiles (two-wheelers and three-wheelers). The Group’s flagship company‚ Bajaj Auto‚ is listed as the world’s fourth largest two-and three-wheeled motorcycle manufacturer Bajaj brand is well-known in several countries of Latin America‚ Africa‚ Middle East‚ South Asia and
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