Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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Case Study: Big Bazaar – The Indian Wal-Mart Retail industry: The last decade has experienced a fundamental change in the Indian retailing industry structure‚ with a very perceptible shift from unorganized kirana and small independent shops to organized retailing such as retail chains and franchised outlets. This gradual shift is attributed to increased purchasing power along with aspirational demands of a segment driven by exposure to the Westem world because of media. An NCAER study
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Report on Big Bazar DECLARATION This is to declare that our team under the guidance of Dr. Shekhar has completed the report work. This project is solely the result of our combined efforts and has not been submitted by anyone earlier either to this University/Institution or to any other University/Institution for any purpose. The data provided here are from some primary as well as some secondary sources. Date: Sakshi Jain (09181) Samta Gupta(09184) Saurabh Srivastava(09189) Shashi Kant Kumar(09195)
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SUCCESS OF BIG BAZAAR” [pic] ACKNOWLEDGEMENT One of the most pleasant parts of preparing the project is the opportunity to thank those who have contributed to its preparation. The list of expression of thanks – no matter how extensive is always incomplete and inadequate. These acknowledgements are no exception. First of all we would like to thank our mentor Miss Deepti For her unflagging patience‚ and knowledge which has proved highly beneficial to us and has made our project both possible
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In The Bazaars of Hyderabad is a vibrant‚ colorful poem describing the bazaars of Hyderabad. This poem was written during the British Rule when Indians were asked to boycott foreign products and buy goods from traditional Indian bazaars. During this time‚ publication of Indian newspapers was banned so she might have thought the best way to spread the message to people was through her poems. In The Bazaars of Hyderabad begins with a question from the poet to the merchants in the bazaar about what
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Delhi‚ dealing in a variety of goods. It was 3 o’clock when we set out. Within half an hour we were there. We entered the market from the Red Fort side. What a crowded bazaar! There were large crowds of people at the shops. There were motor cars‚ rickshaws‚ scooters and taxies. The buses‚ too‚ were plying up and down the bazaar. We kept to the foot-path. Soon we were at the Fountain. There we saw the Gurdwara Sis Ganj with its golden dome. A large number of devotees were going in or coming out.
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A study on customer satisfaction –with reference to big bazaar Hyderabad (group of future group) Paper prepared by Dr K.Chokkaiah Associate professor Dept of Public Administration and HRM KakatiyaUniversity Warangal‚ Gone Rajesh & Veldandi Ramchander Rao Assistant professors Jayamukhi institute of technological sciences Narsampet Warangal A Study on Customer Satisfaction –With Reference To Big Bazaar Hyderabad (Group of Future Group) ABSTRACT *Dr K.Chokkaiah **Gone
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In The Bazaars of Hyderabad ‘’In The Bazaars of Hyderabad’’‚ written by Sarojini Naidu is a vibrant‚ colorful poem describing the various stalls in the bazaars of Hyderabad as well as the social and cultural life of the city. This poem was written during the British Rule when Indians were asked to boycott the British goods and buy goods from traditional Indian bazaars. At the time she wrote the poem‚ publication of Indian newspapers were banned so she might have considered writing a poem to be
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4.1 Statement of problem The study was conducted to identify the customer perception about the private label brands at the Big bazaar. The study was limited to the private label brands in the food‚ apparels and the electronics section. The research was mainly conducted to identify various factors which influenced the buying behaviour of the private label brands. The study also intended to identify the demand for certain products which the customers would prefer to buy if included in the private
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CASE STUDY ON BIG BAZAAR – THE ROUTE TO THE INDIAN MASS MARKET SUBMITTED TO: Dr. Ravi Vaidya SEMESTER: IV BATCH: 2009-2011 SUBMITTED BY: Darshan Shah Shreya Shah Hitesh Nirmal Mayur Garmora S. R. LUTHRA INSTITUTE OF MANAGEMENT SURAT INDEX Sr. No. | Particulars | Page No. | 1 | About case | 3 | 2 | Question - one | 11 | 3 | Question – two | 11 | 4 | Question – three | 12 | 5 | Question – four | 12 | 6 | Bibliography | 12 | BIG BAZAAR – THE ROUTE TO THE
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