A SUMMER INTERNSHIP PROJECT REPORT On “Customer satisfaction regarding TATA MOTORS” (VAPI) Submitted in The partial fulfillment of the Degree requirement towards the Masters in Business Administration INTRODUCTION About Customer Satisfaction Introduction of Automobile Industry Industry performance in 2008-09 History of Mahindra & Mahindra Automotive Millstone‚ awards and accolades About Mahindra Bolero About Mahindra dealer CUSTOMER SATISFACTION Customer Satisfaction
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Case Analysis‚ Tata Motors International Business and Economics Amsterdam Business School‚ 2010 Introduction Tata Motors is an automotive company to take notice of. Representing the evolving Indian population and growing economy of one of the world’s key emerging markets‚ it is a market leader for commercial vehicles and third for passenger vehicles in the Indian market. It shocked the world by introducing the $2000 Nano in 2009 and also by growing its portfolio by purchasing Jaguar Land
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Tata Motors Industry Analysis: Tata Motors is currently situated in India with only 6% of the revenue coming from exports. India’s automobile market has grown steadily over the last seven to eight years‚ with the exception of the previous two years where the effects of the global downturn were felt‚ primarily in sales of passenger vehicles. Indian automobile market (passenger vehicle) share is currently little more than 4% of the total available market. In the year 2011-12‚ total 2.53 million
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Tata Group of Industries The story of Tata begins in 1868 when a young boy named Jamsetji Tata joined his father’s small trading company. Thirty-five years later‚ that same boy was the owner of India’s largest textile company‚ Tata Textile. Over the last century‚ Tata has excelled in many different business sectors including Materials (Steel and Mining)‚ Agriculture‚ Energy‚ Consumer Products‚ Information Technology‚ Consultancy‚ Finance‚ Automobiles‚ Chemicals‚ Engineering and Hospitality. Tata
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1 Tata Group-Built on Trust & Ethics “We do not claim to be more unselfish‚ more generous or more philanthropic than other people. But we started on sound and straight forward business principles‚ considering the interests of the shareholders our own‚ and the health and welfare of the employees the sure foundation of our prosperity.” Jamsetji Nusserwanji Tata. (1839-1904)‚Our Founder. “The wealth gathered by Jamsetji Tata and his sons in half a century of industrial pioneering formed but a minute
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Assignment No. 1 Financial. Management Page 1 Company Name: TATA MOTORS H.O. Location: Mumbai‚ Maharashtra Factory Location: Pune‚ Lucknow‚ Jamshedpur‚ Ahmedabad BOD : Cyrus p mistry Products Manufactured: Medium& Heavy commercial vehicle‚ Light commercial vehicle‚ utility vehicle and cars. Capacity Analysis - 2012-13 Product Name Units Installed Capacity
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• Joined Tata Motors in July 1978 as GET. • Worked in maintenance‚ production & as Engine Factory Head. • Fond of swimming. PLANTS OF TATA MOTORS LTD. MILESTONES DATA REGARDING THE SITE [pic] MASTER PLAN ORGANIZATION STRUCTURE AND PHILOSOPHY STRUCTURE FOR SUPPLY CHAIN STRUCTURE FOR SUPPLY CHAIN VENDOR PARTNERING [pic] PROJECTED STATE EARNINGS FROM TATA MOTORS [pic]
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low-cost provider approach strategy‚ so they wanted to offer a wide range of products that offered the lowest cost of ownership. - The commercial vehicle sector increased 22% overall from 2011 to 2012. - Tata motors are perfectly positioned to acquire more market share domestically. - Because Tata is a known and popular brand in India‚ and their benefit of being a domestic firm‚ they are easily able to maintain their consumer focused operation style. - Their plans to sell annual maintenance contracts
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Identify the Brand Elements | | 1. The brand we are working for is the global TATA brand. TATA Motors is a part of the TATA group and the use of the TATA name and trademark (logo) is governed by manuals‚ codes and agreements issued by TATA Sons. The use of the TATA brand defined in and regulated by TATA Brand Equity and Business Promotion Agreement. The TATA brand is a Corporate Brand. The soul of the Tata corporate brand has been expressed down the ages through an exceptional set of
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supply chain management of Tata Motors Ltd. using a combination of firm product specific data measures‚ firm level performance and industry performance. Our goal is to assess the current state of Tata Motors Ltd. and identify both the potential and the management realities associated with developing globally competitive auto supply chains. We use empirical data and anecdotal information to offer our best guess answers to the following questions: Will the future of Tata Motors Ltd. be that of a globally
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