The project aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for
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SANSCO SERVICES - Annual Reports Library Services - www.sansco.net FC FCIOEN CONNECTORS LTD. ANNUAL REPORT - 2006 www.reportjunction.com SANSCO SERVICES - Annual Reports Library Services - www.sansco.net Vision Every day‚ we aim to be Focused‚ Committed and Inventive to become the benchmark in the connectors market. Mission To be an organisation in India that can actively shape FCI’s world wide competitive advantage through Innovation‚ Cost leadership‚ Operational excellence
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EVALUATION OF THE EFFECTIVNESS OF SAFETY STOCK OF PU CHEMICALS AND CONSUMABLES IN VKC SANDALS (I) PVT.LTD A report of the Research Project submitted in partial fulfillment of the requirements for the MBA (Full time) Degree of the Mahatma Gandhi University Submitted by: AMRUTHA MARY LUKOSE Reg. No.51135 2013-15 Batch Focus on Excellence FISAT BUSINESS SCHOOL Hormis Nagar‚ Angamaly‚ Cochin –683 577 APRIL-MAY 2014 ACKNOWLEDGEMENT “NOT ON OUR MERITS‚ BUT
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PROFILE The Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited‚ whose current shareholders are the Reddy family of Apollo Hospitals Group of India‚ with Maxis Communications holding a majority stake of 74%. With over 25 million happy customers in the country‚ Aircel is a full-fledged national operator. HISTORY Aircel commenced operations in 1999 and became the leading mobile operator in Tamil
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who help her through first few days of her internship‚ the student is forever grateful. For me this role was played by my guide Ms. Charu Mittra (Manager HR). I owe my sincere thanks to you. You were my prime source of motivation to work on this project. I wish you could give a little more of your valuable time and I’m sure we could have done better. I’m also grateful to my family and friends‚ nobody could have given me that kind of support. By the end of everyday I was a quitter and by the beginning
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the plan pg. 9 - Techniques used in the project and time management pg. 10 - Has my understanding of the AOI grown during the project pg. 11 - Understanding and quality of the product pg. 12 - The Difficulty of the project pg. 12 Conclusion pg. 13 - Have I met my Goal? Pg. 13 - Things that I would do differently if I could start over pg. 13 -Personal lesson I learned from doing this project pg. 14 Introduction For my personal project I have decided to write a book (appendix 1)
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suitable to present the impact of microenvironmental forces on Heineken’s marketing activities. Competitors are those who serve the same target market with identical categories of products and services that are considered as reasonable substitutes by consumers. In today’s competitive market‚ if a company fails to satisfy its customers while its competitors are able to do so; its business is inevitably willing to have big lost. Hence‚ it is a survival issue to a company to find its owned sustainable strategy
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CHAPTER.1 INTRODUCTION Consumer behavior is the favorableness and un-favorableness of customer about the product. It expresses the relationship between customer expectation towards the product and product’s specification to resolve customer needs. Customers will always prefer for the low priced quality goods so company has to satisfy these needs of the customer to retain existing customers and to gain some new customers. 1.1 DEFINITION FOR CONSUMER BEHAVIOUR * The process by which
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UNIVERSITY OF CAPE COAST THE EFFECT OF TELEVISION ADVERTISEMENT OF ALCOHOLIC BEVERAGES ON CONSUMER BEHAVIOUR.BY AWUA JOSHUA KATE FENTENG LILY ASARE A PROJECT WORK SUBMITTED TO THE DEPARTMENT OF EDUCATIONAL FOUNDATIONS OF THE FACULTY OF EDUCATION‚ IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF BACHELOR OF SCIENCE DEGREE IN PSYCHOLOGY. MAY‚ 2013. DECLARATIONCANDIDATES DECLARATION We hereby declare that this work is
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COMPANY PROFILE The Indian pharmaceutical industry is at the center stage in the global healthcare arena and Ranbaxy endeavors to be at the forefront in delivering the India centric advantages to the advanced and developing countries of the world. From a small domestic company at inception‚ Ranbaxy has grown formidably to be a Billion dollar institution that was envisioned by Late Dr Parvinder Singh‚ Chairman and Managing Director‚ Ranbaxy in early 90’s. It is with the unwavering ’ dedication
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