pleasure in completing this project and submitting the final report. The last 45 days with AIRTEL has been full of learning and sense of contribution towards the organization. I would like to thank AIRTEL for giving me an opportunity of learning and contributing through this project. I also take this opportunity to thank all those people that made this experience a memorable one. A successful project can never be prepared by the single effort of the person to whom the project is assigned‚ but it also
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is on the topic CONSUMER PREFERENCE TOWARDS MCDONALD’S. It talks about the fast food sector to which McDonald’s belongs competitors‚ threats and the costumer satisfaction and preference towards MCDONALD’S outlet in DUBAI. McDonald’s is a part of McDonald’s Corporation US. As a part of our research work are trying to understand the costumers satisfaction level and preference which can fulfill all the costumer needs which will be further classified n further discussed in the report. Our basic object
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2.0 Introduction In Chapter 1‚ I have discussed the important issues which related to fashioning adoption. All the issues that mentioned in the chapter 1 are important contributors to the research. As a result‚ to more understand these issues‚ an examination of literature on the related study was carried out. As now that‚ literature review provides the theoretical basis for the development of the research framework of this study‚ which will be discussing in the next chapter - Chapter 3. This chapter
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A PROJECT REPORT ON “CONSUMER BEHAVIOUR OF AIRTEL” FOR PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2007-2009) SUBMITTED TO: U.P. TECHNICAL UNIVERSITY Bharadwaj SUBMITTED BY: Shailendra Kumar MBA III SEM. 0702970003 ROLL NO.: 1 KRISHNA INSTITUTE OF ENGINEERING & TECHNOLOGY (AFFILIATED TO U.P. TECHNICAL UNIVERSITY‚ LUCKNOW) 2 CONTENTS ACKNOWLEDGEMENT PREFACE EXECUTIVE SUMMARY OBJECTIVE OF THE STUDY RESEARCH METHODOLOGY INTRODUCTION
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Chapter I I. Introduction The findings of this research are mostly useful to those (managers and crews) who intend to give customer satisfaction. The research indicates the most important aspects to give 100% customer satisfaction that will benefit customers and the company as well. In the past few years significant growth has been noticed on Jollibee Foods Corporation. It has been proved that Jollibee Foods Corporation is the fastest and the largest growing company
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Building Brand Airtel The telecommunications industry in India has seen phenomenal growth over the past decade with the number of mobile subscribers currently in excess of 951 million.1 Airtel dominates this market with a 30.2% market share by revenue but the competition isn’t far behind. Vodafone is a close second with 22.7% market share by revenue and is showing a strong growth trajectory.2 However‚ with mobile penetration upwards of 75% there is little room for such exponential growth to continue
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A CONSUMER’S REPORT 1. Who is being addressed? What pronoun is being used? Is this appropriate? The manufacturer’ (i.e. God‚ Allah) but not parents. You is the pronoun‚ second person. It takes a lot for granted to be addressing God in such a manner. 2. Who is the narrator? What pronoun is being used? What is the effect? The symbolic everyman or woman. First person singular is used. The effect is to ask genuine questions and make personalized statements‚ yet with ironic humour given the
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It has been a great experience in gathering this information for the sake of this marketing project analysis. There are male and female participants in fairly a good percentileand also from different fields. These people were also of various age groups‚ they have come up with good cooperation in answering these questions. Some people in their daily routine were
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A study on data sales of airtel in rural market at Bharti Airtel Ltd‚ TVM A STUDY ON DATA SALES OF AIRTEL IN RURAL MARKET AT BHARTI AIRTEL LIMITED‚ TRIVANDRUM Submitted in partial fulfillment of the requirement for the award of degree of MASTER OF BUSINESS ADMINISTRAN Submitted by DILEEP A M MGT 0905259 Under the guidance of Faculty Guide Mrs. VEENA P K Faculty‚ IMK Alleppey Project Guide Mr. DIXEN ELIAS Zonal Sales Manager‚ Bharti Airtel Ltd‚ Trivandrum. INSTITUTE OF MANAGEMENT IN KERALA
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Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search
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