Research Report on Lakme (A Product of Hindustan Unilever Ltd) [pic] Submitted by: mayur wali CONTENTS EXECUTIVE SUMMARY 1. INTRODUCTION 2. CRITICAL REVIEW OF LITERATURE 3. RESEARCH METHODOLOGY 3.1 OBJECTIVE OF THE STUDY 3.2 HYPOTHESIS 3.3 RESEARCH DESIGN 4. SAMPLE DESIGN 4. INDUSTRY PROFILE 5. DATA‚FINDING & ANALYSIS 6. RECOMMENDATION & CONCLUSION 7. BILIOGRAPHY 8. REFRENCES Executive
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Holdings India Limited‚ an FMCG sector company. My project title is “ANALYSIS OF SALES PROMOTION AND DISTRIBUTION STRATAGIES OF PEPSICO”. The project’s basic objective is to study and analyze‚ the effectiveness of the distribution and supply network in Rural areas and how the company’s promotional schemes stimulates the products demand and how the retailers respond towards schemes‚ in Bathinda(urban) and Barnala(rural) areas of Punjab. In this project I surveyed in Bathinda (urban) and Barnala (rural)
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Project Report on Advertising Effectiveness [Advertising/Sales Promotion/Sales Management] ADVERTISING EFFECTIVENESS CONCEPTUAL STUDY OF PROMOTION MIX People no longer buy shoes to keep there feet warm and dry. They buy them because of the way the shoes make them feel masculine‚ feminine‚ rugged‚ different‚ sophisticated‚ young‚ glamorous‚ "in" buying shoes has become an emotional experience . Our business now is selling excitement rather than shoes. - Francis C. Rooney Modern Marketing Trends
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Space Analysis – Bharti Airtel STRENGTH Stake holders and Strategic alliance with Sony-Ericsson‚ Nokia - and Sing Tel Network in entire India Supplies broadband & telephone services WEAKNESSES: Outsourcing to Industry experts Failed deal with MTN could signal lack of real emerging market investment opportunity OPPORTUNITIES: Tie up with Google Global telecommunications and new technological brands see Airtel as strategic player Focus on average revenue per minute well suited
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INTRODUCTION TO THE STUDY 1.1. INTRODUCTION 1.2. SIGNIFICANCE: 1.3. OBJECTIVES AND PROBLEM STATEMENT CHAPTER 2: DETAILED SURVEY OF LITERATURE 2.1. THE FINANCIAL INCLUSION IMPERATIVE 2.1.1. DEFINING AND MEASURING FINANCIAL INCLUSION 2.1.2. UNDERSTANDING THE CONSUMER 2.2. FINANCIAL INCLUSION: FROM OBLIGATION TO OPPORTUNITY 2.2.1. ROLE OF FINANCIAL INSTITUTIONS 2.2.2. ROLE OF REGULATORY AND PUBLIC POLICY AGENCIES 2.2.3. ROLE OF GOVERNMENT AGENCIES 2.2.4. ROLE OF INFORMATION TECHNOLOGY 2.2.5. ROLE OF INTER-SECTOR
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over $50 million with no return. This report has used the following criteria to analyse the failed LEAP upgrade: Starting out on the right foot; Project management and control; Lack of senior management involvement; and Information technology. The report has found that the upgrade from LEAP was doomed as soon as it had begun. Poor budgeting and decision making hampered the project from initiation and a general lack of leadership contributed to the project floundering for so long before any
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PROJECT REPORT ON {Commercial Credit Appraisals} “It Revolves around Character‚ Collateral & Capacity” FOR {HDFC Bank} BY () Submitted in partial fulfillment of requirements for award of Post Graduate Diploma in Management ATHARVA SCHOOL OF BUSINESS Marve Road‚ Charkop Naka‚ Malad (W)‚ Mumbai 400 095 DECLARATION I hereby declare that the Project titled "{Commercial Credit Appraisals With HDFC Bank Ltd}" submitted
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PROJECT REPORT ON “WAGE AND SALARY ADMINISTRATION IN AN ORGANISATION” IN PARTIAL FULFILLMENT OF THE DEGREE OF BACHLOR OF BUSINESS ADMINISTRATION SESSION (2012-2013) TECHNOCARE SOLLUTION SUBMITTED TO SUBMITTED BY TRIPATI INSTITUTE OF PROFFESSIONAL STUDIES ACKNOWLEDGEMENT Summer Training is an important part of BBA and I would like to express
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STUDY OF CONSUMER PERFERENCES TOWARDS 150CC MOTORCYCLES IN LUDHIANA CITY A PROJECT REPORT Submitted by : HARPINDER SINGH (Roll no. 8100132015) in the partial fulfillment for the award of the degree of BACHELORS OF BUSINESS ADMINISTRATION Submitted to: Dr. MEENAL CHAUHAN Gian Jyoti Institute of Management &Technology PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR 2008-2011
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A PROJECT REPORT ON Employee Engagement AT [pic] By MBA (HR) Institute of Information & Management Sciences RAJASTHAN TECHNICAL UNIVERSITY JAIPUR DECLARATION I hereby declare that this project report titled “Employee Engagement” has been successfully completed at GENPACT‚ towards the partial fulfillment of the requirement for the award of the degree “Master of Business Administration – (Human Resources)”from Institute of Information & Management Science‚ affiliated to
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