OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION Submitted in partial fulfillment of the requirement for MBA Degree of Bangalore University BY VIKRAM RAJPUROHIT Register Number 06XQCM6085 Under the guidance of Prof. JAIRAJ NAIR M.P.Birla Institute of Management Associate Bharatiya Vidya Bhavan Bangalore-560001 2006-2008 DECLARATION I hereby declare that the dissertation titled “INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION” has been prepared
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A PROJECT REPORT ON CONSUMER PERCEPTION TOWARDS COSMETIC INDUSTRY IN GHAZIABAD (IN CONTEXT TO MEN’S FAIRNESS CREAM) TABLE OF CONTENTS |S.No. |Topic |PageNo. | |1 |Objective |3 | |2 |Introduction
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LITERATURE REVIEW Consumers’ attitudes towards marketing activities are important from both a theoretical and a managerial standpoint (Gaski and Etzel 1986). As consumer attitudes significantly affect their behavioral responses to marketing activities‚ knowledge of consumers’ attitudes toward marketing has been used in economic forecast and found to be linked to several key macroeconomic variables (Chopin and Darrat 2000). Such information can also help devising effective strategies for companies
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Introduction This report will focus on the topic of consumers’ perception toward brand. To strengthen the theory‚ there are several brands that are being discussed to illustrate the marketers’ mind in consumer behavior studies. The Body Shop and McDonald’s are the examples that marketers want consumers to perceive a just noticeable difference between their products and competitors’ products. In contrast‚ OGAWA and Cake History are identified that do not want to be perceived such difference from
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13 INTRODUCTION Idea Cellular (Idea) is one of t he leading providers of wireless communicat ion services in India. The company is part of t he Adit ya Birla Group. It provides wireless and long dist ance voice and internet services to consumer and enterprise markets. IDEA Cellular is a leading GSM mobile services operator in India with over 53 million subscribers‚ under brand IDEA. It is a pan India integrated GSM operator covering the entire t elephony landscape of t he count ry. The
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these businesses into the supplier development process supports our supply chain efficiency and effectiveness‚ as well as the company’s bottom line. It’s a vital part of our day-to-day business OBJECTIVES OF THE STUDY To know consumers attitude or opinion towards lays products. To study importance of point of purchase or total sales in marketing. To know from which
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future is promising; the market is growing‚ government policies are becoming more favorable and emerging technologies are facilitating operations. Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping has altered in terms of format and consumer buying behavior‚ ushering in a revolution in shopping in India. Modern retail has entered India as seen in sprawling shopping centers‚ multi-storied malls and huge complexes offer shopping‚ entertainment
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Project Report On ----------------------------------------------“Comparative analysis of I surance Product with Insurance different Life Insurance Companies” Companies --------------------------------------------------------------- ---------- May – June 2010 --------- PROJECT REPORT ON “Comparative analysis of Insurance Product with different Life Insurance Companies.” Submitted To: Mr. Vikash Kumar (Branch Manager‚ C.D.A.) Reliance Life Insurance Company LTD. Ranchi‚ Jharkhand Submitted
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Consumer Attitude towards ‘Green’ Purchases *Tanushree Shrivastava Research Scholar(IIPS‚ DAVV‚ Indore) Mobile 9926248388 moonskiess@yahoo.com **Dr. Preeti Singh Reader‚ IIPS‚ DAVV‚ Indore Mobile 9425349044 purnima4@rediffmail.com Abstract The Theory of Planned Behavior‚ based on the value – attitude – behavior hierarchy‚ has been proven as a reliable instrument for measuring green purchasing behavior. This study examines the application of a sub-section of Theory of Planned
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ANNUAL REPORT okf"kZd izfrosnu 2009 - 2010 ‚p-bZ-lh- HEAVY ENGINEERING CORPORATION LTD. gsoh bathfu;fjax dkWjiksjs’ku fyfeVsM GLIMPSES OF SOME IMPORTANT EVENTS ‘vfoLej.kh; {k.k’ Dr. Anil Kakodkar‚ Chairman‚ ISRO presenting the "Indian Nuclear Society Industrial Excellence Award for the year 2009" to Shri G.K. Pillai‚ CMD‚ HEC Ltd. MkW vfuy dkdksndj] v/;{k bljks] ls o"kZ 2009 dk ^^bafM;u U;wfDy;j lkslkbVh baMLV•h;y ‚Dlsysal vokWMZ** izkIr djrs gw‚ Jh th-ds-fiYybZ] lh-‚e-Mh-]
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