something we necessarily weren’t interested in but was brought to our attention. This Pepsi ad is a rather interesting way the company chose to persuade an audience into buying their product. In this case Pepsi‚ the soft drink company‚ is focusing on rather young audience. As mentioned before‚ focusing on a specific age group or style of group is more effective in getting more customers for the product. In this case the ad has youthful people whom seem to be enjoying themselves while doing
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Pepsi Max 1 problem identification: Introducing new low calorie and sugar free soft drink and consumers are unaware of it‚ but they are aware of Pepsi brand in the market 2 target audience: Geographic: Land: world wide Demographic: Age: 15-35 Gender: males who want to stay healthy Psychographic: Social status: upper / middle / lower SWOT analysis Strength Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in
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Coke vs. Pepsi Karmen Burrell AIU Online MKTG205-1004B-08 Unit 1 IP October 7‚ 2010 In assignment one we are asked to choose two competitive products to analyze how they address the 4 P’s of marketing. First‚ we must understand what the 4 P’s of marketing refers to. They are pricing‚ product‚ promotion‚ and placement of product. We are asked to describe the products‚ their industry‚ their market shares‚ and their fluctuation in sales. Now that we understand what the 4 P’s of marketing
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Acknowledgement There are many people who have been of enormously help in the preparation of the Project on Airtel- Base Transeiver Station(BTS)‚ I am specially thankful to Mrs Sandhya Gopalakrishnan‚ faculty at Amrita School of Business who have given us this opportunity to undertake this project. I am thankful to all my friends giving their remarkable contribution and special thanks to my mentor in charge‚ Rajesh Babu‚ Sujith Nambiar and Anil who not only explained the topics very well but all
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Advanced Marketing Research A Marketing Research Project on Lava Mobiles Submitted To: Prof S B Dash Group 9 Anirudh Mani PGP25123 Bhargava J PGP25178 Nirmal Choudhary PGP25142 Ravi Vagadia PGP25107 Sunit Chandan PGP25158 Table of Contents Management Decision Problem 2 Marketing Research Problem 2 Hypothesis 2 Research Summary Sheet 3 Hypothesis Summary Sheet 3 Hypothesis Details 4 List of Variables 5 Sampling Plan 7 Data Analysis 8 Hypothesis 1 8 Hypothesis 2
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Company Name: PEPSI Date of Submission: 7th December 2010. Submitted By: Group-Luminous. Name I.D. Farhana Akhter 0941 Al-Batul-Sabera 08530160 Sharmila Rani Dus 0941 Mahmuda 0941 Md.Hanif Miah 0941 H.M.Enayet Karim 08510140 Submitted To: Ms. Rahma Akhter. Lecturer of U.I.T.S School of Business. Term Paper ON Marketing Plan "Every Pepsi Refreshes the
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the Market 13 5.4 Future competitors 13 6.0 Market segmentation‚ target marketing and positioning (Mila) 14 6.1 Geographic segmentation 14 6.2 Demographic segmentation 15 6.3 Behavioural segmentation 20 6.8 Positioning Map: (Tina) 21 7.0 Product Strategy (Mila) 23 8.0 Price Strategy (Mila) 25 9.0 DISTRIBUTION STRATEGY (Mila) 27 10.0 COMMUNICATION STRATEGY (Mila) 28 10.1 Mass communicated advertising in common with targeted communication 28 10.2 In-store communication 29 11.0 WEBSITE
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11 CASE STUDY PEPSI GROUPE ASSINGMENT INTRODUCTION Pepsico‚ inc.is one of the most successful consumer products companies in the world. Its operates from Australia. Pepsi-cola company‚ the second largest soft drink business and Tropicana products. The main products of the company comprises of different soft drinks brand includes pepsi‚pepsi light ‚pepsi max‚7up‚mountain dew‚etc..The company consists of: Frito-Lay Company‚ the largest
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PROJECT WORK REPORT ON A STUDY OF PROMOTIONAL STRATEGIES ADOPTED BY SPORTS MANUFACTURING BRANDS IN INDIA AND CONSUMER PREFERENCES TOEARDS THE SAME Under The Guidance Of Prof. Anu Juneja Submitted To Chetana’s Institute of Management & Research Bandra (East)‚ Mumbai 400051 Submitted By Pooja Mastakar 141 Abhijeet Motto 144 Deepakkumar Patel 145 Karishma Shah 158 Umar Shaikh 164 Trupti Suryavanshi 171 DECLARATION (for your reference) This is to declare that the project report presented
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memorandum to: WRT 200 Students from: Zsuzsanna Palmer subject: Technical Product Description and Comparison Report DUE date: This assignment will combine technical descriptions with reporting on research. In addition‚ the assignment fulfills the following course outcomes: understand and be able to apply rhetorical principles to workplace and technical communication situations understand and be able to implement principles of effective document design in preparing technical documents understand
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