CONSUMER BUYING BEHAVIOUR OF LAKME | SUBMITTED BY: AKANKSHA ARORA- 10BSPHH010050 DEBOPRIYA SAHA- 10BSPHH010213 DIPIKA AGARWAL- 10BSPHH010233 RISHIKA SHARMA- 10BSPHH010634 VRINDA BAJLA- 10BSPHH010888 TABLE OF CONTENTS Overview of Industry and company profile Marketing Mix SWOT Analysis Brand Equity of Lakme Perception and Attitude of consumers Promotional strategies of Lakme How Lakme influences Consumer Behaviour
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LAKME CASE STUDY - MARKET & ADVERTISINg OVERVIEW & MARKET SHARE High priestess of sacred Indian temple meets English army officer who’s unwittingly strayed into holy ground. They fall in love. Her orthodox father vows vengeance... That’s the story of Lakmé‚ a 19th century opera written by Frenchman Leo Delibes‚ from which Simone Tata borrowed the name Lakmé (French for Lakshmi‚ the name of the priestess). The current size of the Indian cosmetic market is approximately US$ 600 million. Of this
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A PROJECT REPORT ON “Analysis of automobile industry in Indian stock market” (With Special reference to Aditya Birla Money) Submitted to Utkal University for partial fulfilment of the requirement for the award of the degree of Master of Finance & Control SUBMITTED BY RABINDRA KUMAR DAS ‚ MFC 3rd Semester‚ SESSION – 2010-12 UNDER THE GUIDANCE OF MR. SURJIT TRIPATHY MISS.SUKANYA NISITGANDHA BRANCH MANAGER‚
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SD AU CT S Semi Final: The Lakme Lever Case Study LAKME LEVER CASE STUDY About the Category/Brand • Lakme is the market leader in beauty services with its offering through Lakme Salons and Lakme Studios across 130+ centers in about 25 major cities. The above salons are made up of a mix of franchisee salons (105) and company salons (25). It enjoys leadership in the organized beauty services market • Lakme is India’s biggest and oldest beauty brand. The Lakme business expanded into beauty
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A Project Report On Project Title/ Name Under the Guidance of Mr. / Miss. / Mrs.______________________ A project report submitted in partial fulfillment of the requirement For the award of the degree of MBA in (Specialization) / MCA / MSc IT / MSc TT / BSc IT / BCA Of SIKKIM MANIPAL UNIVERSITY‚ INDIA Submitted By: Name: Chainrup Singhi Roll No: Course: Semester: Centre: 3E India – 03120 Bannerghatta Road‚ Bangalore (Sikkim Manipal University Study Centre) ACKNOWLEDGEMENT
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Subject Name: Project Management Submitted By Ashvin Laxmanji Karemore on Topic: Various types of projects in India Question: Find out various types of projects in India? Ans: Types of Projects in India A chemical engineering project is broadly classified into two types i.e. Greenfield projects and Add-on projects. 1. Greenfield Projects (Grassroots Projects)- In above type of project a plant is constructed
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ANNUAL REPORT okf"kZd izfrosnu 2009 - 2010 ‚p-bZ-lh- HEAVY ENGINEERING CORPORATION LTD. gsoh bathfu;fjax dkWjiksjs’ku fyfeVsM GLIMPSES OF SOME IMPORTANT EVENTS ‘vfoLej.kh; {k.k’ Dr. Anil Kakodkar‚ Chairman‚ ISRO presenting the "Indian Nuclear Society Industrial Excellence Award for the year 2009" to Shri G.K. Pillai‚ CMD‚ HEC Ltd. MkW vfuy dkdksndj] v/;{k bljks] ls o"kZ 2009 dk ^^bafM;u U;wfDy;j lkslkbVh baMLV•h;y ‚Dlsysal vokWMZ** izkIr djrs gw‚ Jh th-ds-fiYybZ] lh-‚e-Mh-]
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PROJECT REPORT ON SUPPLIERS OF SCHOOL SHOES OF LIBERTY Submitted to: MARKETING DEPARTMENT Liberty Puram‚ Kutail In Karnal District Submitted By: Aarti Sandhu MBA 2nd Year Submitted by: Aarti Sandhu MBA 2011-2013 JINDAL GLOBAL BUSINESS SCHOOL Mentor: Mr. Amit Arora Marketing & Sales Manager Marketing Department Liberty Shoes limited ACKNOWLEDGEMENTS:
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MINOR PROJECT REPORT ON ‘BRANDING AND PROMOTION’ SUBMITTED BY: ROLL NO: BBA (GENERAL) 3 SEMESTER SUBMITTED TO: SUMITA KUKREJA ASSISTANT PROFESSOR DEPARTMENT OF BUSINESS ADMINISTRATION
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A PROJECT REPORT ON VOCATIONAL EDUCATION & TRAINING Submitted in the partial fulfilment for the award of the Certificate in NGO Management Under the Supervision of Rohit Deshmukh M.B.A Project Director‚ SANSKRITI SAMVARDHAN MANDAL‚ Sagroli‚ Dist. Nanded‚ M.S India – 431731 M +91 91589 87787 P +91 2465 227848 Submitted by ANILKUMAR MORA (0231239044) DEPARTMENT OF BUSINESS MANAGEMENT Dr. B.R. AMBEDKAR OPEN UNIVERSITY HYDERABAD November 2013 to December-2013 Sanskriti Samvardhan
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