A Major Project Study Report On Titled “A STUDY OF CUSTOMER PURCHASE DECISION TOWARDS LAPTOPS.” (Special Reference to Udaipur) Submitted in partial fulfillment for the Award of degree of Master of Business Administration Submitted to Rajasthan Technical University‚ Kota (www.rtu.ac.in) Session 2008-2010 Under the Guidance of: Submitted By: Mr. Mukesh Kumawat Jitendra Mehra Project Guide & Faculty MBA IVth Sem. ( Vision School of Management ( (Affiliated to
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PROJECT REPORT ON SUPPLIERS OF SCHOOL SHOES OF LIBERTY Submitted to: MARKETING DEPARTMENT Liberty Puram‚ Kutail In Karnal District Submitted By: Aarti Sandhu MBA 2nd Year Submitted by: Aarti Sandhu MBA 2011-2013 JINDAL GLOBAL BUSINESS SCHOOL Mentor: Mr. Amit Arora Marketing & Sales Manager Marketing Department Liberty Shoes limited ACKNOWLEDGEMENTS:
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[pic] [pic] A TRAINING REPORT On TRAINING & DEVELOPMENT AT: FEDERAL MOGUL GOETZE (INDIA) LTD‚ BAHADURGARH‚ PATIALA. SUBMITTED TO: ARYANS BUSINESS SCHOOL NEPRA CHANDIGARH In the partial fulfillment of the requirement for the degree of MBA
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We all human beings have our good and bad days in our every day life. We like the good days but we don’t like the bad days. Every one of us has some place where like to get away and forget about the problems. I have my place‚ which is my favorite gym where I spent a lot of time. Workout is the best medicine for me to relax and regain my power. I am a very healthy person who eats very clean and works out on regular bases. Staying in shape makes me feel good about keeps and myself me disciplined
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the great Indian patriot Sardar Vallabhbhai Patel for a solution. He advised them to get rid of middlemen and form their own co-operative‚ which would have procurement‚ processing and marketing under their control. In 1946‚ the farmers of this area went on a milk strike refusing to be cowed down by the cartel. Under the inspiration of Sardar Patel‚ and the guidance of leaders like Morarji Desai and Tribhuvandas Patel‚ they formed their own cooperative in 1946. This co-operative‚ the Kaira
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Platt—Samsung How was Samsung able to go from copycat brand to product leader? Samsung was able to go from copycat brand to product leader by using a “new product development” strategy (Kotler and Armstrong‚ p.261). According to Kotler/Armstrong new product development is defined as the development of original products‚ product improvements‚ product modification‚ and new brand through the firm’s own product development. In 1993‚ the CEO and chairperson‚ Lee Kung Hee decided to revamp the company’s
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PROJECT SHAKTHI The objective of Project Shakti is to create income-generating capabilities for underprivileged rural women‚ by providing a sustainable micro enterprise opportunity‚ and to improve rural living standards through health and hygiene awareness. Under the project‚ HUL offers a range of mass-market products to the SHGs‚ which are relevant to rural customers. HUL is investing significantly in resources who work with the women on the field and provide them with
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ANNUAL REPORT okf"kZd izfrosnu 2009 - 2010 ‚p-bZ-lh- HEAVY ENGINEERING CORPORATION LTD. gsoh bathfu;fjax dkWjiksjs’ku fyfeVsM GLIMPSES OF SOME IMPORTANT EVENTS ‘vfoLej.kh; {k.k’ Dr. Anil Kakodkar‚ Chairman‚ ISRO presenting the "Indian Nuclear Society Industrial Excellence Award for the year 2009" to Shri G.K. Pillai‚ CMD‚ HEC Ltd. MkW vfuy dkdksndj] v/;{k bljks] ls o"kZ 2009 dk ^^bafM;u U;wfDy;j lkslkbVh baMLV•h;y ‚Dlsysal vokWMZ** izkIr djrs gw‚ Jh th-ds-fiYybZ] lh-‚e-Mh-]
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A product launch should be evaluated using a business case that is built around the future expected cash flows. However‚ from a portfolio perspective there are some factors that must be considered in forecasting the future expected cash flows. • Cannibalization As new products arrive‚ the revenue and costs involved should not be looked at in isolation. There can be ripple effects across the business where a new product cannibalizes sales from existing products. For example‚ the launch of a new
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MODULE-I 1.1. INTRODUCTION TO FAKE PRODUCTS "A rural consumer is brand loyal and this also makes it easy to sell look-alike" - Mr. R.V. Rajan‚ CMD‚ Anuragh Fake products are of two types – one: counterfeit products and two: pass-off products. Counterfeit products are fake products that bear identical name of product/ packaging/graphics/colour scheme and even same name and address as the genuine
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