Yogesh Nimje PGDM‚ 2nd year Roll No. 2011015 Spl: Operations Reverse Logistics in Automotive Industry The review of literature:- Various studies are done in the reverse logistics and factors considered in these studies such as barriers‚ challenges‚ environmental issues faced by the logistics and supply chain industry. Reverse logistics has been defined as ‘The process of planning‚ implementing‚ and controlling the efficient‚ cost effective flow of raw materials‚ in-process inventory‚
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1. a project on SHAMPOO INDUSTRY PANTENESUBMITTED TO: SUBMITTED BY:PROF: KUMAR MOHANTY ANSUMALI BEHERA (174) SASWAT KUMAR SAHU(175) MUKESH SHARMA (176) DAISY RANI (177) 0 * 2. CONTENT PAGE NUMBER Introduction 2 Company Overview 3 Product Intrduction 4 Marketing Concept 4 Marketing Mix 5 Over All marketing Strategy 7 Swot Analysis 8 BCG Matrix 9 Marketing Research 11 Marketing Research Process 12 Consumer Behaviour 13 Conclusion 14 1 * 3. IntroductionPurpose of the project:The project has been
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Marketing Mix of Fevicol PREFACE 1 A company ’s strategic plan establishes what kinds of business the company will be in and its objectives for each. Then‚ within each business unit more detailed planning must take place. The major functional departments in each unit - marketing‚ finance‚ accounting‚ purchasing‚ manufacturing‚ information systems‚ human resources‚ and others - must work together to accomplish strategic objectives. MARKETING plays a major role in strategic planning. Marketing
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Starbucks Marketing Mix � PAGE * MERGEFORMAT �2� Starbucks Marketing Mix Successful organizations understand the importance of a strong marketing strategy to satisfy customers and sustain growth. Making the right decisions depends on several variables. The purpose of this paper is to describe the four elements of marketing mix and share how Starbucks has implemented an effective and powerful marketing strategy to become the world’s largest coffeehouse chain. MARKETING MIX DEFINED A marketing mix helps
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From: Ahmed Hasan To: Craig Task: explain the role of promotion within the marketing mix for a selected product/service. Procedure: The Company that I will use for this marketing mix is innocent and their most popular product smooth orange juice and their smoothies. The product Basic product information: The product is basically a smooth orange juice made with natural orange and is organic‚ with benefits such as it ’s never sweetened‚ never concentrated‚ there are 11 juicy hand-picked
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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business formulated report discussing the Australian Automotive Industry‚ and includes a general description of the industry‚ such as production details‚ major players‚ etc. This report will also attempt to identify and cover the microenvironmental and macroenvironmental forces affecting the industry and the likely consequences as a result of these forces. It is hoped that through this minor assignment and by investigating the automotive industry‚ a broad knowledge of the industry mentioned will be
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Department of Business Administration EAST WEST UNIVERSITY Subject: Submission of Assignment. Dear Madam‚ We would like to express our profound thanks and gratitude to your good offices for granting us an opportunity to submit an assignment on“ Marketing Practice Limelight on 4P’S & STP”an overview “HATIL Furniture House.” a comparative Study On HATIL Furniture house Ltd. May‚ We therefore hope that‚ you would be kind enough to accept this assignment with your utmost satisfaction. Sincerely
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LEAN SIX SIGMA METHODOLOGY Research Project TEAM 14 DUE DATE: April 23th‚ 2013 About the Company An Indian automotive company produces some of the engines it integrates inside its cars. However‚ some of the engines present overheating problems due to jammings
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Impact of GDP on the automotive industry. The Federal Reserve ’s primary goal is sustained growth of the economy with full employment and stable prices. Real GDP is the most comprehensive measure of the performance of the U.S. economy. By monitoring trends in the overall growth rate as well as the unemployment rate and the rate of inflation‚ policy makers are able to assess whether the current stance of monetary policy is consistent with that primary goal. The automobile industry is one of the largest
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