A PROJECT REPORT ON “MARKETING AND PROMOTION OF XTRA POWER FLEET CARD LOYALTY PROGRAM” Submitted to INDIAN OIL CORPORATION LIMITED DURGAPUR DIVISIONAL OFFICE BY RAMENDRA PRATAP SINGH (09/MBA/28) NATIONAL INSTITUTE OF TECHNOLOGY DEPARTMENT OF MANAGEMENT STUDIES DURGAPUR Ramendra Pratap Singh 09/MBA/28 Page 1 ACKNOWLEDGEMENT It gives me immense pleasure‚ to express my unfeigned and sincere thanks and gratitude to Mr. SOVAN MANDAL ASSISTANT MANAGER (FLEET MARKETING)
Premium Petroleum Loyalty program
Brand and Marketing Communication Management Submitted by: Yan Zhang Tutor : Temi Abimbola Four Wristwatch Brands The four wristwatch brands I have chosen to critically examine are: Rolex Gucci Seiko Swatch Introduction In 1905‚ Hans Wilsdorf established a London firm specialising in the distribution of watches. In 1908‚ Wilsdorf coined a brand name with which to
Premium Watch Brand Clock
to maximize business efficiency) to be value-driven (where the retailer offers good value to the customer and has prices appropriate for the level of products and customer service) and to be goal-oriented (the retailer sets goals and then uses its strategy to attain them). I have joined Pure Yoga for over a year and a half and it is one of my favourite retailers in Hong Kong. For the application of retailing concept‚ to be customer-oriented‚ Pure Yoga is trying to offer students the most-rewarding
Premium Customer Sales Customer service
Introduction Launched in 1932‚ Tiger beer (Tiger) is Asian Pacific Breweries’ (APB) flagship brand. Over the years‚ Tiger has seen beer drinkers globally acclaim Tiger as one of the finest in the world. It has consistently come out on top in world tastings‚ winning gold medals for its crisp‚ smooth‚ refreshing‚ well-balanced and flavourful taste. Tiger Beer has evolved from a local beer to become one of Singapore’s most recognised icons globally. In its 75-year history‚ the brew has picked up over
Premium Target market Brand Target
INCLUDEPICTURE http//ciklife.files.wordpress.com/2010/04/yellow_label_100s.png MERGEFORMATINET SIM-RMIT University Marketing Principles (MKTG1199) Practical Assignment Marketing Plan Done by Wong Shi Min / S3352219 Wong Yu Hao / S3352026 Ong Jian Wen Eugene / S3352264 Ang Si Min Joan / S3351825 See Toh Jia Hui / S3352382 Table of Contents Executive Summary Introduction Situation Analysis Lipton - Company Profile Lipton Yellow Label Over the Rest Suppliers Intermediaries Sustainable Development
Premium Tea
Chettinad Cement Corporation Limited Puliyur COMPANY PROFILE Chettinad Cement Corporation Limited (CCCL) was launched three decades ago by one of the India’s most illustrious sons Dr.Raja Sir. Muthiah Chettiar. The company continues to uphold and illustrates today under the dynamic leadership of Dr.M.A.M.Ramaswamy‚ Chairman and M.A.M.R.Muthiah‚ Managing Director. Chettinad Cement Corporation Limited is having the registered office at Rani Seethai Hall Building PB No. 748 603‚ Anna Salai‚ Chennai
Premium Cement Portland cement Efficient energy use
1 National Chiao Tung University Department of Management Science Fast Food Preference Brand For NCTU Students Marketing Final Project Spring Semester June 13 2013 Student : 0013108 王亭予 0013109 王亭雅 0013128 葉眉君 0013132 謝巧玲 Supervisor : Prof. Charles V. Trappey 2 Table of Contents 1. Introduction 1.1 Project Objectives 3 1.2 Target Group 3 1.3 Research Question 3 2. Literature Review 2.1 The image‚ mission‚ market goal of three restaurants 3 2.2
Premium Hamburger Fast food restaurant Burger King
market before than the others? Nintendo has a rapid expansion of the brand in the late 1980s and early 1990s‚ when Nintendo enjoyed a near monopoly in console gaming worldwide. But in the mid-1990’s Sony with its play station and Microsoft with Xbox are introduced. Nintendo then made a number of serious errors that saw its market share drop off sharply against competitors. And also Sony has lots of products as reliable brand in addition to this Nintendo has easy and unrealistic games. Over the years
Premium Video game console Wii Nintendo
A sport marketing manager works for a sports marketing firm or for a sports organization directly. The primary role of the specialist is to think outside of the box in an effort to choose the right marketing tactics to promote specific sporting events and teams or even to promote products and services that are sold in retail stores or arenas. The sports organizations will use a good mix of both traditional and online marketing techniques to reach a target audience and increase merchandise and ticket
Premium Marketing Employment
Table of contents Contents Page Number Marketing Objectives 2 Consumers Orientation 2-3 Market Positioning 3-4 Branding 4-5 Marketing mix 5-10 Referencing 11 Appendices 11-19 1.0. Marketing Objectives Corporate objective is an objective that relates to the business as the whole. For the first year of operating the hotels objective will be: To achieve at least 5% of London hotel industry market share within the first year
Premium Marketing Pricing Brand management