ACKNOWLEDGEMENT 3 LETTER OF TRANSMITTAL 4 EXECUTIVE SUMMARY 5 FOOD INDUSTRY ANALYSIS 7 INCREASING MARKET FOR FAST FOOD 7 THE FUTURE OF THE INDUSTRY 7 SUBWAY-EAT FRESH 9 INTRODUCTION 9 HISTORY 9 PRODUCT PORTFOLIO 11 COMPETITOR ANALYSIS 12 COMPETITIVE ADVANTAGE OF SUBWAY 14 CORPORATE ORGANIZATION 17 MARKETING ORGANIZATION 17 FUNCTIONAL INTEGRATION AT SUBWAY RESTAURANT 18 METHODS OF INTEGRATION 18 PROCESS OF OPENING UP A FRANCHISE 18 PORTER 5 FORCES MODEL 19 Market competitors 19 Suppliers 19 Buyers 20
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Subway CRM Project 1.0 Executive Summary: Subway is a sandwich fast food restaurants which has 260 stores in New Zealand. Application of CRM can facilitate the management‚ CRM project including ICDC model‚ identify the touch points ‚ Servqual level analysis‚ Gap Theory analysis‚ suggestions and recommendations. The CRM strategy properly executed‚ it will help Subway to better understand the customer and manage customers‚ improve the ability of its competition ability and development of the
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Subway Innovation Report Subway is the name of a franchise fast food restaurant that mainly sells sandwiches and salads. It was founded in 1965 by Fred De Luca and Peter Buck. The corporation that owns the trademarked name of Subway is Doctor’s Associates‚ Inc. (DAI). The company has over 28‚400 franchised units in 87 countries as of September 2007 and is the fastest growing franchise in the world. It is currently the third largest fast food chain globally after YUM! Brands (34‚000 sites) and McDonalds
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Analysis Report NOVO SERVICES www.subway.co.nz 2012 Consumer Insight Analysis Report NOVO SERVICES Table of Contents Executive Summary 2 Introduction 3 Strategic Findings 4 Consumer Insight Concepts 4 Consumer Insight Analysis 5 Issue 7 Conclusion 8 Reference 9 Executive Summary The purpose of this analysis report is to provide an insight into SUBWAYS consumer insights. Based on critically analysing SUBWAYS current
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Abstract This project entails opening two Subway Restaurant franchises. The project is described and potential problems identified. The mission‚ scope‚ and measuring the progress of the project are also discussed. The first step is applying to Subway for a franchise. Once the application has been accepted‚ the real work begins. Using Microsoft Project‚ each phase of the project can be monitored to ensure successful completion. Outline I. Project Plan Overview A. Description of the project 5
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The first thing one thinks of after hearing the name “Subway” is healthy food. The Subway brand has brought a revolution in the food industry with its healthy sandwiches & salads. Brand History: The founder Fred DeLuca in partnership with Dr. Peter Buck opened a submarine sandwich store in 1965 to fund his education as he wanted to be a doctor. Little did he know that he was destined to create a brand which today has 34218 restaurants spread across 95 countries. Brand Name: The founders
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world’s premier. What is the visitors think about Hong Kong’s subway? Hence‚ we are doing this survey to find out the answer. In this report‚ we aim to survey interviewees’ views about Hong Kong’s subway and the subway in other countries. We also investigated of different ages visitors. Suggestions for improvement were also collected from respondents. This report is based on the results of a survey‚ which was completed last week. The report includes the survey method‚ data analysis and it also summarizes
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Thesis: Sharon Olds in‚ On the Subway‚ organizes the poem in three parts to present the contrasting lives of a Caucasian woman and an African American boy‚ which displays the narrator’s realization of the bond they share because of their similar fear of each other. In the first several lines‚ Olds presents the setting of the subway car‚ and the separation between its passengers. A notable simile illustrates the obvious differences between the white narrator and the boy‚ “His feet are huge‚ in
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ASSIGNMENT I have chosen SUBWAY® as an Multi-National Company for my assignment. Subway was opened by Fred DeLuca at the age of seventeen in 1965 with the help of a friend‚ Dr.Peter Buck‚ who invested $1000 in his first sandwich shop which was named Pete’s Super Submarine which was located in Bridgeport‚ Connecticut which was meant to fund his dreams of becoming a doctor. He set a goal of having 32 stores in 10 years but by 1964‚ they had only 16 stores. They realized that they would not be able
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The Subway® is mainly selling submarine sandwiches (subs) and salads to their customer. It is a strong and growing brand which is known for fresh and healthy made-to-order sandwiches. It provides low fat menu and allows their customer to mix-and-match the ingredients into their subs according to their preferences. Besides‚ Subway® also offers other products such as soft drinks‚ snacks and cookies. Customers are allowed to combine their subs‚ drinks and snacks in order to getting a cheaper offer.
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