Limited A Summer Training Project Report Submitted in Partial Fulfilment of the Requirement for the Award of degree of Master of Business Administration Submitted by: Guided By: Nabendu Maji Prof. Subhash Bhangaonkar MBA‚ AMF24 Bharati Vidyapeeth Deemed University’s Institute of Management and Entrepreneurship Development Erandwane Campus‚ Paud Road‚ Pune – 411038 CERTIFICATE OF ORIGINALITY This is to certify that the project report entitled “Analysis of
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“CONSUMER BEHAVIOUR” Towards BIG BAZAAR (MAHESWARI MALL) KACHIGUDA‚ HYDERABAD. A PROJECT REPORT Submitted in partial fulfillment of the requirement for the Award of the Degree of MASTER OF BUSINESS ADMINISTRATION Project Submitted To JAVAHARLAL NEHRU TECHNOLOGICAL
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Strengths Brand Recognition: Subway Restaurants are one of the leading submarine sandwich franchises based in the United States. Today Subway has brand recognition in over ninety-two countries having over 33‚246 restaurants all over the world. Subway has well established itself as a brand in the fast food industry as one of the healthiest—if not the healthiest fast food restaurants in the United States. Subway is known as a company that offers healthy sandwiches that are much better compared
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PROJECT ON PROJECT GUIDE: SUBMITTED BY: CONTENTS • • • • • • • • • • • • • • • • • • • Acknowledgement Preface Executive Summary Objective of the project Research Methodology. Literature Review Company Profile Trade Profile Marketing Plan Management Hierarchy Comparison with other business Govt. policies related to business About the topic (Market Potential) Findings And Analysis Limitation Summary/conclusion Suggestions/Recommendations Bibliography Annexure • • Word of
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INDEX Page No. 1. General Information 5 2. Company Profile 8 3. Marketing Department of the Company 15 4. Retailer’s Network Management 21 5. Market Research 36 6. Future Plans 66 7. Mile Stone 67 8. SWOT Analysis 70 9. Suggestion 73 10. My Observation 74 11. Conclusion 75 12. Bibliography 76 CONTENTS Page No. 1. Introduction 6
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1.0 ELEMENTS OF THE MARKETING MIX 1.0.1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta‚ salad‚ desserts‚ soup‚ the chain’s flagship sandwich which is the classic BMT‚ the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less‚ fresh veggies which already boasts lettuce‚ tomato‚ red onion and green peppers (Subway‚ 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself
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PESTEL Analysis 3.1 Political Forces Subway can easily apply its business license in plenty of the countries. It is because that Subway is operated by complying with the political rules such as tax policies‚ environmental protection laws‚ employment laws and other political rules. 3.2 Economic Conditions Having set up with low cost‚ it is a very good advantage to Subway. Subway has fully supports from its major suppliers so that it has its completely adequate materials and needs to work out its
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ACKNOWLEDGEMENT A Successful Project can never be prepared by the single effort or the person to whom project is assigned‚ but it also demands the help and guardianship of some conversant person who helps in the undersigned actively or passively in the completion of successful project. Training period in BIG BAZAAR has been full of learning and sense of contribution towards the organization. I would like to thank BIG BAZAAR as well as T24 for giving me this opportunity for learning and contributing
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A PROJECT REPORT ON “MARKETING AND PROMOTION OF XTRA POWER FLEET CARD LOYALTY PROGRAM” Submitted to INDIAN OIL CORPORATION LIMITED DURGAPUR DIVISIONAL OFFICE BY RAMENDRA PRATAP SINGH (09/MBA/28) NATIONAL INSTITUTE OF TECHNOLOGY DEPARTMENT OF MANAGEMENT STUDIES DURGAPUR Ramendra Pratap Singh 09/MBA/28 Page 1 ACKNOWLEDGEMENT It gives me immense pleasure‚ to express my unfeigned and sincere thanks and gratitude to Mr. SOVAN MANDAL ASSISTANT MANAGER (FLEET MARKETING)
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ACKNOWLEDGEMENT It’s a great pleasure acknowledge these people to have contributed to the successful completion of my project. The project report instead of being an individual effort is a collective on where in help from various quarters specially business and academic ones have been derived. The list of those providing a helping hand is quite played a major role in completion of the project and continuous to have a positive influence in my thought process. First of all I would like express my deep
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