Product placement‚ or embedded marketing‚ is a form of advertisement‚ where branded goods or services are placed in a context usually devoid of ads‚ such as movies‚ the story line of television shows‚ or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006‚ Broadcasting & Cable reported‚ "Two thirds of advertisers employ ’branded entertainment’—product placement—with the vast majority
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Country Profile Series Greece In-depth PESTLE insights PESTLE Country Analysis Report: Greece © MarketLine. This report is a licensed product and is not to be photocopied PUBLICATION DATE: January 2012 REFERENCE CODE: ML00002-038 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED ML00002-038/Published 01/2012 Page 1 OVERVIEW Catalyst This profile analyzes the political‚ economic‚ social‚ technological‚ legal‚ and environmental (PESTLE)
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A CCL Research White Paper Leadership and the Triple Bottom Line Bringing Sustainability and Corporate Social Responsibility to Life By: Laura Quinn Jessica Baltes C E N T E R F O R C R E AT I V E L E A D E R S H I P Leadership and the Triple Bottom Line CONTENTS Executive summary Highlights Background TBL awareness and importance TBL leadership skills and actions TBL outcomes and advantages Organizational strategy and the TBL Organizational culture and systems supporting or hindering
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Rainbow Products Savings - $5000/year Machine costs $35.000 Expected to last for 15 years Cost of capital 12% A. payback?‚ NPV?‚ IRR? Payback: The amount of time required for a firm to recover its initial investment. by dividing the initial investment by the annual cash inflow. In our case $35.000/$5000= 7years NPV: Investment- the PV of its cash inflows discounted at a rate( the firm’s cost of capital) NPV= -$35.000- $34.054= -$946 so NPV less than $0‚ the project rejected
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Ecotourism and Sustainable Development: a Triple Bottom Line approach to business The concept of Triple Bottom Line (TBL)‚ as John Elkington coined it in 1995‚ refers to the idea that companies and organizations should extend their agenda beyond the goals of economic prosperity by taking a three-dimensional approach to business‚ adding social justice and environmental quality as new goals on their agenda towards ‘sustainable capitalism’. Encouraging concern about sustainability is‚ according to
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CASH RECEIPT GENERATING SYSTEM FOR A SUPERMARKET By ----------- --------------- SUPERVISED BY ------------------ A PROJECT RESEARCH SUBMITTED TO THE DEPARTMENT OF COMPUTER SCIENCE‚------- UNIVERSITY IN PARTIAL FULFILMENT TO THE AWARD OF BSc IN COMPUTER SCIENCE MARCH‚ 2012 APPROVAL PAGE This is to certify that this project written by ---------- with Registration Number ------ has been approved by the Department of Computer Science‚ ------ University ----‚ in
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Employee Testing Selection The purpose of this chapter is to explain how to use various tools to select the best candidates for the job. The main topics we’ll cover include selection‚ testing‚ background and reference checks‚ ethical and legal questions‚ types of tests‚ and work samples and simulations. By the time we finish this chapter‚ I’ll be able to: I. Explain what is meant by reliability and validity. II. Explain how you would go about validating a test. III. Cite and
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Saint Louis University School of Accountancy and Business Management Mary Heights Campus‚ Bakakeng‚ Baguio City Unlimited Network of Opportunities (UNO) Waiting Line Management Analysis ------------------------------------------------- ------------------------------------------------- In Partial Fulfillment for the Course ------------------------------------------------- Production and Operation Management (Mgmt 6) ------------------------------------------------- by: Pelchona
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Running Head: RESPIRATORY PROTECTION SELECTION Respiratory Protection Selection Therese Kress MGT. 401 Hazardous Materials Management Instructor Stephen Griffith September 29th‚ 2014 MGT401: Hazardous RESPIRATORY PROTECTION SELECTION Respiratory Protection Selection Employers have a wide variety of Respiratory Protection gear that can be used these days to protect their workers from hazardous situations
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Case Analysis Report: Elektra Products‚ Inc. June 16‚ 2011 Case Analysis Report: ELEKTRA PRODUCTS‚ INC. RECOGNITION OF DECISION REQUIREMENTS Elektra Products‚ Inc.‚ an 80 year old publicly held company‚ had once been a leading manufacturer and retailer of electrical products and supplies. In recent years‚ it had experienced several problems such as declining market share‚ increasing competition against foreign and domestic markets‚ necessity for innovation of products‚ relationships between departments
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