IMPORTANCE OF COMPANY’S CSR ACTIVITIES IN INDIA: IT’S EFFECT ON CONSUMER BUYING BEHAVIOUR For Business Research Methods Submitted to‚ Submitted By‚ Dr. Gunjan Malhotra Shrirang Jadhav (09FT-064) Mohd Afroze Ali (09FT-085) Mohd Asif (09FT-086) Nitesh Bhagchandani (09FT-185) Table Of Contents Abstract: 3 Keywords : 3 Introduction: 3 Literature Review: 6 Research Gaps: 8 Objective: 8 Research questions: 8 Research Hypothesis: 8 Methodology: 8 Discussion and observation: 9
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established Dannon Milk Products‚ Inc. in New York‚ changing Danone into “Dannon” to make the name sound more American. Like most startup companies‚ Dannon faced challenges as a company until several decades after‚ in 1988‚ when Dannon capitalized on the advantages of having an FDA approval that they had one of their first most successful product launches. Since then‚ Dannon have developed many novel yogurt products. In 1994‚ it conducted a strategic operational reorientation and started focusing more on the
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Begins to Take Corporate Social Responsibility Seriously: CSR and Social Harmony in the PRC©1 Edward F. Ahnert2 Abstract: This essay describes the evolution of Corporate Social Responsibility in the Peoples Republic of China. It links that evolution to the major shifts in Chinese economic policy and in particular to the call for a harmonious society since 2002. It describes how since 2008 the government of China has become the major promoter of CSR not only to achieve a harmonious society but also to
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Case 2- Nike’s CSR Challenge 1. The challenges regarding corporate social responsibility that companies in the apparel industry face in their supply chain around the world is very complex. Apparel is something that everyone can make‚ so for companies they need to find a way to keep their prices competitive but also provide quality products. In this case we see some evidence of what was going on in The South Asian plants that produce Nike’s shoes. These poor conditions are not caused by Nike but
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individuals can have social responsibilities and that the purpose of a corporation is to provide the highest possible returns to shareholders while obeying all the laws and regulations. There are 5 main arguments against CSR. First of all‚ it lowers economic efficiency and profits. CSR also imposes unequal costs among competitors and imposes hidden costs which are passed on to stakeholders. Also‚ more often than not‚ carrying out these social responsibilities require skills which businesses may lack
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behind the theme of this year’s report. We want to communicate the necessary linkages that underpin our goal of providing a sustainable future even as we continue to fine-tune our metrics and targets that drive our various sustainability programs‚ projects‚ and activities. Apart from the partnerships we continue to make at the local and national levels with both public and private institutions‚ internal alignment is crucial. Only in this manner can the company commit to a comprehensive and coherent
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report states that about 25% - 50% of plants restricted their employees from drinking water & accessing toilet during the working hours. Almost the same percentage of factories denied workers at least a day off of the seven days that they work. Nike’s CSR Challenge highlighted the difficulties of bringing change to a company that isn’t centralized. In fact‚ the challenge was to alter the way business is done. Traditionally‚ leadership was seen as guidance to steer your employees towards the company’s
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CSR ACTIVITIES OF ITC ITC Limited was incorporated on August 24‚1910 under the name of ‘Imperial Tobacco Company of India Limited at Radha Bazar Lane‚Kolkata.Later it was renamd as “Indian Tobacco Company.”in 1974.It is one of the Indias’s foremosrt private sector companies with a market of approx $14 billion.Its range of products includs:Cigerettes & Tobacco‚Hotels‚Information Technology‚Paperboards & Speciality Papers‚Agri-Exports‚Foods‚Lifestyle Retailingand Greeting
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* CORPORATE SOCIAL RESPONSIBILITY * Sociology Case Study: Nike * 1. Friedman Approach: Friedman believes that the only responsibility of the company is the increase of its profits for itself and its shareholders so long as it engages in free and open competition without deception and fraud. NIKE CASE: To shave cost‚ Nike outsources all manufacturing and cost savings go to marketing which aims at increasing sales revenue; achieve maximization of profits. No responsibility so long as
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to submit this project paper. 1.2 Significance of the Study The ‘social contract’ between the corporation and the community is of critical importance. The motivations for these contracts are continuously being revisited to understand how CSR programs can nurture and contribute to the growth of firms. While CSR issues are attracting a great deal of attention in the developed world‚ there is a need for more research into CSR in the developing world. This paper considers the CSR practices of a
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