Examining Perception and Attitude of Customers Toward Two Online Travel Portals YATRA.COM & MAKEMYTRIP.COM A SYNOPSIS SUBMITTED TO THE DEPARTMENT OF TOURISM & HOSPITALITY MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY‚ CHEHRU BY: NIPUN GUPTA‚ BHANU PARTAP & ASHWINI UNDER THE SUPERVISION OF MR. SANJEEV SHARMA DEPARTMENT OF TOURISM & HOSPITALITY MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY‚ CHERU INTRODUCTION The OTA (online travel agency) business in India is currently
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Fashion Marketing and Retailing Assignment /Project Title: Study an existing apparel brand in the market‚ its format‚ product profile‚ positioning‚ assortment strategy‚ store layout‚ marketing strategy vis a vis closest competitors. Brand Chosen: Forever New. ByArushi Jaiswal 10050221022 Contents Indian Retail Sector Pune Retail Scenario Forever New Introduction Forever New in India STP Marketing Mix Forever New Pune Brand Portfolio Competitive Analysis SWOT Analysis Data Analysis and
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Field reports: Surajkund mela ’14 & DLF PROMENADE (Vasant Kunj‚ Delhi) Paper: Business in a Globalized World Acknowledgement Presenting a project of this type is an arduous task‚ demanding a lot of time. I extend my sincere profound gratitude to our guide‚ mentor and professor of ‘Business in a Globalized World’ Dr. K Valentina not only for her tremendous academic support‚ but also for giving me so many wonderful opportunities. She organized a trip to Surajkund Mela and DLF Promenade‚
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Hindustan Times Media 2011 Hindustan times media summer internship project Submitted by : Kushal Ghaskadvi (pgp20102481) Iilm institute for higher education Hindustan Times Media 2011 Hindustan times media summer internship project Submitted by : Kushal Ghaskadvi (pgp20102481) Iilm institute for higher education Table of content | Page numbers | Company overview | 4 | Agenda of the project | 5 | Business overview | 5 | Business model | 7 | HT Shoppers product | 8 | Ht
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Trends in India’s Domestic Fashion Market Trends and Business Opportunities in India’s Domestic Fashion Market The Growth Story of Sports Brands in India: ‘Sports-Inspired Casual Wear’ Brands Eye the ‘Affordable Luxury’ Segment Women’s Ethnic Wear: Contemporising Indian Wear to Capture a Larger Market Growth of Over-the-Counter (OTC) Fabric Market Kids are the New Shoppers ‘Pop Up’ Retail Concept: Temporary Stores to Attract Consumers and Create a Buzz Summary 37 39 42 44 47 50 53 54 perspective
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[pic] Business School Proposal Research Methods & Techniques Dr Olu Aluko Sami Alkahlout Student No u0868476 List of Contents 1. Title……………………………………………………………………………3 2. Background to the research (context)………………………………………3 3. Research Objectives……………………………………………………….…4 4. Research questions………………………………………………………..….5 5. Literature Review…………………………………………………………….5 5.1. Introduction…………………………………………………………………..5 5.2. Current Trends
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A STUDY ON THE SALES PROMOTIONAL ACTIVITIES A Summer Internship Project Report Submitted in partial fulfillment of The Master of Business Administration (MBA) Degree under Biju Patnaik University of Technology‚ Rourkela By K.Chandrakanti Regd. No.: 0906202052 Roll No.: 200975721 [pic] 2009 - 2011 Under the guidance of Mr. Ratnakar Mishra NATIONAL INSTITUTE OF SCIENCE & TECHNOLOGY Palur Hills‚ Berhampur‚ Orissa – 761008‚ India ACKNOWLEDGEMENT I take this opportunity to place
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INTRODUCTION The UAE is located in the Middle East along the southern most part of the Arabian Peninsula. The UAE spans 83‚600 kilometres and is comprised of seven sheikhdoms: 1) Abu Dhabi 2) Dubai 3) Sharjah 4) Ras Al Khaimah 5) Fujairah 6) Umm Al Quwain and 7) Ajman. The federal capital is Abu Dhabi. The UAE was established on December 2‚ 1971 following Great Britain’s withdrawal from the Arabian Gulf’s coastal region. A large percentage of the population is foreign. The local population
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ABSTRACT Electric Discharge Machining (EDM) is a thermo-electric non-traditional machining process in which material removal takes place through the process of controlled spark generation between a pair of electrodes which are submerged in a dielectric medium. Due to the difficulty of EDM‚ it is very complicated to determine optimal process parameters for improving machining performance. It relies on heuristics‚ which are not easy to model‚ and based on the experiences of specialists. A proper selection
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1 Kotler Srinivasan Center for Research in Marketing 2nd INTERNATIONAL CONFERENCE ON BUSINESS ANALYTICS December 22-23‚ 2012 2 CONTENT 1 A Comparison of Reflective/Formative Second Factor Models with the Schmid Leiman Factor Structure Piyush Sharma‚ Hong Kong Polytechnic University‚ Hong Kong Bharadhwaj Sivakumaran‚ Great Lakes Institute of Management‚ Chennai Geetha Mohan‚ SSN College of Engineering‚ Chennai 5 2 Rethinking marketing and IT relationship Rajesh RadhaKrishnan
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