Promoting Brand Loyalty at Abercrombie & Fitch ch.6 Abercrombie and Fitch is an American retailer that focuses on casual wear for consumers aged 18 to 22. It has over 300 locations in the United States‚ and is expanding internationally. The company also operates three offshoot brands: Abercrombie‚ Hollister Co.‚ and Gilly Hicks. The company operated a post-collegiate brand‚ Ruehl No.925‚ that closed in early 2010. The company operates 1‚073 stores across all four brands. The A&F
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is morally acceptable for Abercrombie and Fitch to use nudity and sexuality in its advertising is not the real question; rather‚ it is whether or not it is ethical for Abercrombie to use classical conditioning to program society in a manner that forces consumers to associate uncontrolled desires with a basic brand of clothing. This company has successfully associated two things which are the antithesis of one another: clothing and nudity. Abercrombie and Fitch maintains its outstanding
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WESTMINSTER BUSINESS SCHOOL BMAM 702.2 HUMAN RESOURCES MANAGEMENT SEMESTER 2 2014-2015 COURSEWORK ASSIGNMENT - CASE STUDY HIRING PRACTICES OF ABERCROMBIE AND FITCH Student Name: Sze Keat CHEONG Student ID: W153 9934 TABLE OF CONTENTS EXECUTIVE SUMMARY 2 1. INTRODUCTION 2 1.1 COMPANY BACKGROUND 3 1.2 STATE OF THE PROBLEMS 3 2. CRITICAL EVALUATION ON KEY ISSUES 4 3. RECOMMENDATIONS 11 SUGGESTION 1- 12 SUGGESTION 2- 12 SUGGESTION 3- 13 REFERENCES 15 APPENDIX 20 EXECUTIVE
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Abercrombie & Fitch Co. ("A&F") a specialty retailer operates stores and direct –to-consumer operations through its subsidiaries. Incorporated in Delaware in 1996‚ Abercrombie & Fitch Co. under the Abercrombie & Fitch‚ Abercrombie kids‚ and Hollister brands sells: casual sportswear apparel‚ including knit and woven shirts‚ graphic t-shirts‚ fleece‚ jeans and woven pants‚ shorts‚ sweaters‚ and outerwear; personal care products; and accessories for men‚ women and kids. The Company also operates stores
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There are some ethical issues involved. Firstly‚ Abercrombie and Fitch (A&F) practices subtle racism through selective labour hiring based on their looks rather than their abilities and qualifications. On most occasions‚ A&F finds models or great looking people to represent their sales force. There were numerous complains whereby A&F managers maintains an "all-white" workforce‚ forcing non-Caucasian employees to be hired for nightshifts and backroom storage away from the eyes
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highlights the importance but also the possible impact of hiring workers who embody the company’s culture and image. Also‚ it investigates the ethicality of the “look policy” and the impact of A&F’s initiatives to improve people’s perception about the brand. Table of Contents Abstract 2 Background 4 KEY ISSUES 5 Hiring workers who embody A&F culture and image 5 Ethicality of A&F’s “look policy” and effectiveness of the company’s initiative concerning equality and diversity 8 Ethicality
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good‚ others such as Abercrombie & Fitch have cost them lawsuits for not hiring people that project the company’s image. Who according to Steven Greenhouse “businesses are openly seeking workers who are sexy‚ sleek‚ or simply good-looking.” (Greenhouse 1). For example‚ Companies such as Abercrombie & Fitch look to project their image and they as well as any other company look to prosper and grow. They have used a method of hiring good-looking people or what they call “Brand representatives” (Greenhouse
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. Abercrombie and Fitch Researched: a. Brands & Corporate Image Abercrombie & Fitch - Rooted in East Coast traditions and Ivy League heritage‚ Abercrombie & Fitch is the essence of privilege and casual luxury. The Adirondacks supply a clean and rugged inspiration to this youthful All-American lifestyle. A combination of classic and sexy creates a charged atmosphere that is confident and just a bit provocative. Idolized and respected‚ Abercrombie & Fitch is timeless and always cool. Hollister
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(BAP 72) TAKE-HOME ASSIGNMENT 2013-2014 Abercrombie & Fitch was established in 1892‚ and originally was a retailer of outdoor and sporting goods. In 1976‚ it went bankrupted and was acquired by Limited Brands in 1988. Michael Jeffries was nominated to become CEO in 1992‚ and he dramatically improved the status of A&F to be a global fashion retailer. Now the symbol of American style and beloved brand by many customers worldwide‚ Abercrombie and Fitch produces mainly apparel‚ fragrance and lifestyle
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Abercrombie & Fitch Company Global Business Plan United Arab Emirates/Dubai Table of Content Page Number Table of Contents Executive Summary Page1 - Identifying Global Business Opportunities Page 2 - Analyzing International Competitors
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