Contents 1. Executive Summary 2 2. Introduction 3 3. Tourism in Sri Lanka 5 4. Marketing plane for 4 season hotels 9 5. Macro environment factors effecting Sri Lankan tourism industry. 10 5.1 Political Factor 11 5.2 Economic factors 11 5.3 Social Factors 11 5.4 Technological Factors 12 5.5 Environmental Factor 12 5.6 Legal Factors 12 6. Brand Objective 13 6.1 Short term Brand objective 14 6.2 Long term Brand objective 14 7. Marketing Mix strategy for seasons hotel 15
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14/11/2011 HERITAGE TOURISM & MUSEUM MANAGEMENT LESSON 2: TOURISM‚ HERITAGE & HERITAGE TOURISM (1st PART) Dr Christina Bonarou bonarou@gmail.com Alexander Technological Educational Institute of Thessaloniki‚ Greece Department of Tourism Management Definitions of tourism 2 All travel is not tourism. “Tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes
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Running Head: TRAVEL AND TOURISM Travel and Tourism [Name of the writer] [Name of the institution] Abstract This study aims tо explore thе motivations fоr tourists’ choice оf diverse tourism environments іn а Third ’World country‚ Nigeria. Results obtained from а questionnaire survey оf 376 tourists randomly sampled from seven tourism destinations іn Nigeria show that thе most prominent motivations fоr tourist destination choice are self-actualization іn an appreciative‚ educational or cultural
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Why do we communicate? From the very moment we are born we‚ as human beings have the ‘need’ to communicate. From that very first second of life we have the need to form some connection or relationship with another human in order to survive. Our initial cry to communicate is for warmth‚ food‚ shelter and love and these are the basic principles for communication throughout our life. Communication can be verbal such as speech and non-verbal such as writing and sign language. People communicate
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Stephans‚ M M3_A1 Piaget was interested in how children think; Piaget says children learn with intelligent‚ video‚ cognitive development. He believes putting the development and learns. He believes that children learn by doing or copying as their fears. Anal stage is an important stage. B.F. skinner is a. behaviorist he believed that behavior is learned such as praising. He believes to praise for good things and not for bad behavior ignore
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implementation of responsible tourism principles makes better business sense than traditional mass tourism. While responsible tourism is fast becoming a global trend nowadays‚ some may wonder if it makes better business sense than traditional mass tourism. By defining the words “business sense” from Cambridge dictionary‚ it means an understanding of the ways in which business works successfully and/or if something makes good business sense‚ it will help a business to succeed. Tourism is a huge business.
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Managing and Marketing Tourism Tourism is regarded as a modern day engine of growth and is one of the largest growing industries globally . In 2012‚ G20 heads of state recognised tourism as a driver of growth and development‚ as well as a sector that has the potential to spur global economic recovery. Tourism can be defined as travel for different purposes which could be business‚ recreational or leisure. The world tourism organisation defines tourists as people who travel and stay in a place which
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Importance of Tourism | | | | | | Citizens now demand more meaningful involvement and more responsible and sustainable tourism practices. Local communities and Non Government Organizations today have a very important voice in the way in which tourism is developed and resources allocated. It is this more responsible and sustainable tourism that the Government of Trinidad and Tobago wishes to develop and promote. Tourism provides entrepreneurial opportunities for small operators‚ can foster
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Introduction My task was to make country research with problem statement and in -depth analysis. I choose Malaysia as my destination. Malaysia is a federal constitutional monarchy in Southeast Asia. It consists of thirteen states and three federal territories. It is separated by the South China Sea into two regions‚ Peninsular Malaysia and Malaysian Borneo. Land borders are shared with Thailand‚ Indonesia and Brunei and maritime borders exist with Singapore‚ Vietnam and the Philippines. Peninsular
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Technology and tourism Anna Baines The author Anna Baines is a freelance journalist. Abstract The travel and tourism industry is starting to exploit technology. This is going to change the nature of the services offered‚ and the nature of work within the industry. Employers and employees may have different perceptions about the likely benefits of technology. Discusses the changes at the “higher” and “lower” organisational levels and suggests that the industry is only partially prepared for the
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