SALES PROMOTION INTRODUCTION: The word Promotion‚ originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising
Premium Sales Marketing Sales promotion
Tourism Promotion – stimulates sales through information dissemination Three Objectives of Tourism Promotion 1. Make the product widely known. 2. Make the product attractive to encourage people. 3. Make the product attractive without being dishonest. Three goals of Tourism Promotion 1. Informative promotion – used to inform the public of your product. 2. Persuasive promotion- devising persuasive message. 3. Reminder promotion – used to remind people of their positive experiences. Goals of Promotion
Premium Marketing
Health Promotion Chigo Ononye Grand Canyon University NRS 429 V December 10‚ 2012 Health Promotion Individual behavior and state of mind has been noted to have an impact on disease prevention and its associated death. These factors being put into consideration in health promotion puts a demand on the individual to make changes in many aspects of life. Nurses play important role in health promotion by intervening in actions
Premium Public health Health Nursing
4P’s - PROMOTIONS ! The most widely used methods of promotions are advertising and personal selling. Advertising utilizes the media: newspaper‚ magazines‚ radio‚ television‚ billboard‚ mail‚ and yellow pages. Personal selling is done on a person-to-person basis with a customer. Advertising has a several objectives. Among other things‚ the more important ones are to increase sales‚ to introduce a new product‚ or to sustain an establishment business. There is no magic formula for successful advertising
Premium Sales Marketing
LLC ISSN: 0364-3107 print/1544-4376 online DOI: 10.1080/03643100902769160 Administration in Social Work‚ Vol. 33‚ No. 2‚ February 2009: pp. 0–0 1544-4376 0364-3107 WASW Work Motivation and Leadership in Social Work Management: A Review of Theories and Related Studies ELIZABETH A. FISHER E. A. Fisher Motivation and Leadership in Social Work Administration Department of Social Work‚ Shippensburg University‚ Shippensburg‚ Pennsylvania‚ USA Social work managers are confronted with the
Premium Leadership Management Motivation
Introduction to Export Promotion III. INTRODUCTION TO EXPORT PROMOTION A. Introduction The objectives of this session are to introduce the concept of export promotion and export development and to explain how responsibilities are distributed among various organizations and agencies to formulate‚ approve and implement policies that promote and develop exports. This session will also describe and list the components of foreign trade and trade promotion policies and other factors affecting
Premium International trade Policy
Session 4 (Motivation) Motivation in an organizational context is the processes that account for an individual’s intensity (how hard the person tries)‚ direction (the orientation that benefits the organization)‚ and persistence of effort (how long a person can maintain his/her effort) toward attaining a goal. 1. Maslow’s Hierarch of Needs Theory – hypothesized that every human being has needs (shown in the form of a pyramid) that need to be satisfied at each level before moving upward to the
Premium Motivation
Definition of motivation Internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job‚ role or subject‚ or to make an effort to attain a goal. Motivation results from the interaction of both conscious and unconscious factors such as the (1) intensity of desire or need‚ (2) incentive or reward value of the goal‚ and (3) expectations of the individual and of his or her peers. These factors are the reasons one has for behaving a certain
Premium Motivation
productivity and motivation. The essay will study the fundamentals of employee motivation‚ to accomplish consequential productivity in a workplace. This essay is based on one aspect which is motivation in this case of organisational behaviour. The essay will demonstrate the relevance and significance of motivational aspect of organisational behaviour within the workplace. Lastly‚ the essay will provide recommendations for organisational effectiveness with concerns to motivation by applying the understanding
Free Motivation
Current Health Promotion Pamphlet Analysis The objective of creating a health promotion pamphlet is impact to constructively the health activities of the public and individuals while cultivating health awareness‚ attitudes‚ competences‚ and behavior. Health promotion enhances the health status and quality of life of those in the community. Awareness empowers the public to augment management on the contributing factors that affect their health and in so doing build their health through conscious
Premium Health care Medicine Health