The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit. This paper discusses the importance of effectively worded vision statement and the impact of a company’s mission statement. However‚ the vision statement is noted as their purpose which simply says‚ “To connect People to what’s important in their lives through friendly‚ reliable‚ and low-cost air travel.” My viewing of this
Premium Southwest Airlines Airline ATA Airlines
Southwest Airlines Strategic Practices Marion L. Boston MGT 450 Strategic Planning for Organizations Instructor: Mark Bojeun April 4‚ 2011 Introduction Southwest Airlines’ company strategy consists of competitive moves and business approaches management has developed to attract and please customers‚ conduct operations‚ grow the business‚ and achieve performance objectives (J. Gamble & A. Thompson. 2009. p. 2). In writing to inform the management team of the discussion‚ we will discuss
Premium Southwest Airlines Low-cost carrier Airline
Executive Summary Industry analysis The airline industry is at the growth stage. The economic and technologic development are the main factors for airline industry growth. Also‚ the demand of customers drives the market growth. Economy globalization also has an impact on airline industry. The competitive rivalry within the industry is high. Southwest’s chief rivals are American Airlines‚ Delta Air Lines‚ United Airlines and US airway. Overall‚ the airline industry develops well. Strategic issues
Premium Airline Airline Southwest Airlines
Southwest Airline Strategy Implementation Executive Summary An analysis of Southwest Airlines strategic controls has been conducted in order to determine if these controls match‚ and or enhance‚ the companies design and strategy. The company structure‚ culture‚ and human resources have been taken into consideration. What was found‚ was that Southwest has a strong culture‚ which ties most of the strategies together. Supervisors and employees work side by side‚ which promotes trust and understanding
Premium Airline Low-cost carrier Southwest Airlines
EXECUTIVE SUMMARY Southwest Airlines provides short haul‚ high frequency‚ point-to-point‚ low-fare services to and from 58 cities across the United States. The company is known for its low-cost fares and superior customer service in the airline industry. The company was started in 1971 with a motto still lived by today‚ "If you get your passengers to their destinations when they want to get there‚ on time‚ at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people
Premium Southwest Airlines Airline Low-cost carrier
Southwest Airlines Cindy Carbaugh Embry Riddle Aeronautical University Abstract According to section 1.07 of the APA Publication Manual (2001)‚ “An abstract is a brief‚ comprehensive summary of the contents of the article; it allows readers to survey the contents of an article quickly‚ and like a title‚ it enables abstracting and information services to index and retrieve articles†(p. 12). . TABLE OF CONTENTS ABSTRACT
Premium Southwest Airlines
the Pack: A Review of Southwest Airlines Innovative Fuel Strategy While many airlines suffer from rising fuel costs‚ Southwest Airlines continues to emerge victorious in the aeronautical landscape. Other carriers now forced to increase prices to compensate for fuel costs‚ are now subject to the new mindsets of consumers who are opting for longer bus and car rides‚ or simply not traveling at all. The woes of the airlines industry have many posing the question if airline travel is fast becoming
Premium Southwest Airlines Airline Low-cost carrier
Southwest Airlines (LUV) Anonymous University of Phoenix‚ AXIA MGT – 245 Organizational Behavior Andrea Benjamin February 10‚ 2008 "You are now free to move about the country." -- SWA Introduction Southwest Airlines was founded more than 36 years ago by Rollin King and Herb Kelleher who decided to create a different type of airline. Rollin King and Herb Kelleher started with the simple idea: “If you get your passengers to their destinations when they want to get there
Premium Southwest Airlines Airline ATA Airlines
As with any company‚ Southwest Airlines has risks that have to deal with. For starters‚ co-founder and visionary leader Kelleher will soon be less involved in the firm ’s operations. Mr. Kelleher is responsible for the decision making of Southwest Airlines so it is going to be interesting to say the least when he takes a lesser role in the daily business of Southwest. Perhaps a more important risk‚ though‚ is the simple fact that Southwest is an airline. Past financial indicators have shown that
Premium Southwest Airlines Airline ATA Airlines
Case Study: Southwest Airlines Jeremy Potter Oakland City University Introduction Southwest Airlines is one of the most successful airlines in the world. Their success comes from many different sources within the company. Today‚ most airlines are purely focused on growth‚ and tend to “nickel and dime” their customers to make up for profit losses. Southwest‚ on the other hand‚ has put an increased focus on their customers. They’re constantly striving to provide low ticket prices and excellent
Premium Boeing 737 Cost Airline