To: MBA731‚ Prof. Carlstrom Franklin University From: Kristie Bowman Subject: Gate Turnaround at Southwest Airlines Date: February 27‚ 2013 Business Brief Capacity planning is a necessary function of an organization to ensure that the highest rate of output is reached through the current processes taking place within an organization. These strategically defined processes must have the ability to provide flexibility to meet future capacity demand‚ whether due to opportunity growth
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Southwest Airlines and the 3 Horizon Model Southwest Airlines was founded over 45 years ago in 1971 and there was major expansion of the company which flew passengers between Dallas‚ Houston and San Antonio which was inside Texas. The company successfully has many passengers which makes the airline company to have strong emerging position among the masses. The company is successfully engaged in different operations while the official website of Southwest provides the details that there are strong
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Instructor Case: Southwest Airlines in 2010 Dr. Deb Sircar University of Greenwich Business School http://create.mcgraw-hill.com Copyright 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States Copyright Act of 1976‚ no part of this publication may be reproduced or distributed in any form or by any means‚ or stored in a database or retrieval system‚ without prior written permission of the publisher
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pricing strategy? Why has this pricing strategy been so successful throughout the airline’s first three decades? Traditionally‚ Southwest used a low-price strategy. They were known as always offering the cheapest flights. The air line did not serve meals‚ had no assigned seats‚ no electronic entertainment‚ and no retirement plans for employees. Because Southwest had such lower costs‚ they were able to crush competitors. This pricing strategy was so successful throughout the airline’s first
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Southwest Airlines: Development of a positive culture One key component that gives a company an elusive‚ sustainable competitive advantage is culture. What is culture? In essence‚ it’s vital element that deals with people‚ trust‚ leadership and passion (dictionary.com). Why is culture important? Because our competitor can duplicate everything we do‚ for example‚ our prices‚ but they can’t duplicate our culture. Proof of the importance of a positive culture is Southwest Airlines. Southwest
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Case Study – Southwest Airlines 2011 By Dawn Baumann Advanced Marketing Professor Nicole Dillett September 29‚ 2014 As I develop in mind‚ body‚ and spirit‚ I pledge on my honor that I have not given‚ received‚ witnessed nor have knowledge of unauthorized aid on this or any paper. Dawn Baumann Background Summary: Southwest airlines was founded in Texas in 1971 as a small‚ regional intra-state carrier. They chose to service the Golden Triangle of
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ANALYSIS “SOUTHWEST AIRLINES 2008” Case Analysis “Southwest Airlines 2008” Nacs Tu (Yi-Ru Tu) The University of IOWA‚ Henry B. Tippie College of Business 2 CASE ANALYSIS “SOUTHWEST AIRLINES 2008” Abstract This paper explores the analysis of the case Southwest Airlines 2008 that displays the firm’s business model and sources for competitive advantage by answering three questions‚ 1. Would you consider the airline industry as attractive to compete in? 2. Why Southwest Airlines was able
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A Financial Analysis of Southwest Airlines Co. Accounting for Financial Decisions BA812 Professor Wayne Drake May 20‚ 1998 Gillian Ainsworth Jennifer Goidell Christine Ledoux Tarak Modi Gerald Owens Robin Walters Southwest Airlines: Twenty-Six Years of “LUV” Twenty-six years ago‚ Rollin W. King scribbled three lines on a cocktail napkin‚ leaned across the table‚ and muttered to his longtime friend: “Herb‚ lets start our own airline”. Herbert D. Kelleher loosened his tie and knitted
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Introduction: Southwest Airlines was incorporated on June 18‚ 1971‚ serving three cities‚ Dallas‚ Houston‚ and San Antonio. It has been a successful business that has grown into a powerful force in the airline industry. The reason Southwest has remained financially viable is their commitment through point-to-point service with a quick turnaround time. The more planes in the air and the less time on the ground is a profitably business model. Although‚ there are some areas where Southwest struggled
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Leadership Southwest airlines‚ a company that is known to have strong employee relationships‚ believes that the happier an employee the better productivity they will have. Southwest Airline CEO‚ Gary C. Kelly‚ has stated that in order to have a strong company he needs to take time building strong relationships as well. “Happy Employees = Happy Customers. Happy Customers keep Southwest flying” (Southwest). He created an environment that challenges employees to be innovative which lead to creative
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