Master of Business Administration BMO6511 Strategic Management And Business Policy [pic] Strategic Analysis of MAXIS Broadband Written by : |Beh Yi Shan‚ Nicole |3685456 | |Ng Kai Ning‚ Caryn |3841376 | |So Mee Chen‚ May |3841366 | |Wong Ling Yee |3841364 |
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AIM: To find out the communication mix and promotional tools used by the Samsonite to popularize its product trekking bags and to suggest promotional ideas to make its advertisement and promotion better. OBJECTIVE: Marketing communication tools are the means by which firm attempt to inform‚ persuade and remind consumers‚ directly or indirectly‚ about the product and brand they sell. In sense‚ they represent the voice of the company. Marketing communication mix consist of eight major modes of communication
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HISTORY OF STARBUCKS Starbucks Corporation is a leading international coffee and coffeehouse‚ which was founded in 1971 with 16‚120 stores in 49 countries. In the United States alone‚ it has about 11‚000 stores (Starbucks Corporation: Starbucks Company Description). Starbucks started as a local coffee shop in Seattle‚ Washington by English teacher Jerry Baldwin‚ history teacher Zev Siegel‚ and writer Gordon Bowker. They initially purchased their coffee from Alfred Peet‚ the founder of Peet’s Coffee
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Page ACKNOWLEDGEMENT i 1.INTRODUCTION TO DOUGHNUTS ENTERPRISE 2.DOUGHNUTS ENTERPRISE 2.1 Retail Format merchandise mix. 2.2 Strategic Planning and Operation Management 2.3 SWOT Analysis 2.4 Retail customer and Target Market 2.5 Evaluation of the target market 2.6 Customer service Level and Services during Pre-transaction‚
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Background Maxis is leading company which providing telecommunication services in Malaysia and has over 11.4 million service users currently. In 1993‚ Maxis has obtained license to run a nationwide GSM 900 mobile network‚ which is a local fixed network and an international gateway. Maxis starts its mobile businesses in august 1995 and commenced its fixed line and international gateway operation in early 1996.Nowadays‚ Maxis is providing a full set of services on various platforms to satisfy
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Distribution Statement 21 Cash Flow Statement 22 Statement Of Movement In Unit Holders’ Fund 23 Holders 17 Notes to the Financial Statements 24 Statement of Assets and Liabilities 18 Annexure 44 information about the management company fund’s information Registered Office Askari Investment Management Ltd. Suit # 501‚ 5th Floor‚ Green Trust Tower‚ Blue Area‚ Jinnah Avenue‚ Islamabad Registrar Technology Trade (Pvt.) Ltd. Dagia House: 241-C‚ P.E.C.H.S Block-2‚ Shahrah-e-Quaideen
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History -Origin and early acclaim Maxis was founded in 1987 by Will Wrightand “idea guy” Jeff Braun to help publishSimCity on home computers. Before then‚ the game was only available on a limited basis on the Commodore 64 due to few publishers showing any interest inporting it. The reason for this is because SimCity wasn’t a traditional game that had definite “win” and “lose” conditions. The title went on to become‚ statistically‚ one of the most popular and successful video games of all time.
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Introduction Of Business Maxis Bhd ( Background of Maxis Bhd .) -Maxis Berhad is a leading mobile phone service provider in Malaysia ‚ was established on 1995 under the name of Maxis Mobile Sdn Bhd .Which the founder is Ananda Krishnan who are one of the richest man in Malaysia . Maxis Mobile Sdn Bhd operates as a subsidiary of Maxis Berhad. -Since the commencement of commercial operations of its parent company‚ Maxis Communications Berhad‚ in 1995‚ Maxis Malaysian business has been
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Introduction Company Background Maxis Berhad‚ with its joined subsidiaries (together‚ Maxis)‚ is the leading mobile communications service provider in Malaysia with over 11.4 million mobile subscribers as of 30 June 2009.Maxis was granted licences to operate a nationwide GSM900 mobile network‚ a domestic fixed network and an international gateway in 1993. It commenced its mobile operations in August 1995 and launched its fixed line and international gateway operations in early 1996.Since its establishment
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In Malaysia‚ there are only three giants in the telecommunication industry and among those three‚ Maxis shine the brightest among them because of its speed and capability in the cellular network. On top of that‚ Maxis is the number one choice when it comes to cellular network among phone user all over Malaysia. Their missions are “Today Malaysia’s leading mobile communications service provider” “Tomorrow the nation’s premier integrated communications service provider”. The vision are to bring the
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