2012‚ which was 44.1% more than in 2011. -Top Five Smartphone Vendors‚ Shipments‚ and Market Share Calendar Year 2012 (Units in Millions) Vendor 2012 Unit Shipments 2012 Market Share 2011 Unit Shipments 2011 Market Share Year over Year Change 1. Samsung 215.8 30.3% 94.2 19.0% 129.1% 2. Apple 135.9 19.1% 93.1 18.8% 46.9% 3. Nokia 35.1 4.9% 77.3 15.6% -54.6% 4. HTC 32.6 4.6% 43.6 8.8% -25.2% 5. Research In Motion 32.5 4.6% 51.1 10.3% -36.4% Others 260.7 36.5% 135.3 27.5% 92.7% Total 712.6 100
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dimension at which the observation is located‚ so these values must be specified for each observation. Prepared By: Anuj Arora – 12FN019 Himika Chaudhary Nitin Mudgal Prateek Kumar – 12DM101 Sachin Gupta – 12FN107 Samsung India Electronics Ltd is a subsidiary of Samsung Electronics Corporation headquartered in Seoul‚ Korea. The company was incorporated in the year 1995. The company is having their head office at Delhi and branch office at 16 locations all over the India. Their manufacturing
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analysis of the Samsung company because I spend a full year in South-Korea‚ from july 2011 until august 2012. Hence‚ Samsung is an extremely important conglomerate in this country‚ working there is for many considered as a « dream-job » and furthemore produce as much as 20% as the country total exports. Samsung is well known for their electronic product created by the electronic subsidiaries of the company‚ Sansung Electronics. Their flagship phone‚ currently being the Samsung Galaxy S3 sold over
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Sony was by far the leader in this region and had held onto that position for the last two decades. Canadian consumers were very technology-savvy and valued quality‚ customer service and favorable return policies over low prices. By 2000‚ Samsung had evolved into a credible player in the consumer electronics market and had attained market leadership in a wide range of consumer electronic products. Global market share for Samsung’s electronic products O P Large screen TV LCDs Microwave
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Founded Samsung Introduction-2 Important points‚ 1970’s subsidized‚ In 1938‚ Samsung began as a small business trading produce and consumer goods. Almost 70 years later‚ Samsung has transformed itself into a global powerhouse whose superior products and services now range from semiconductors and LNG ships to fine chemicals and financial services‚ just to name a few. 1938-1970 Samsung Beginning On March 1‚ 1938‚ founding chairman Byung-Chull Lee started a business in Taegu‚ Korea with 30
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Marketing Mix The marketing mix is essentially about meeting the needs of the customer. Companies must make determinations about what “works” and what does not “work”. In order to assess where the company stands with their product or service‚ a marketing mix that is focused on the customer will help in addressing the changes that should be made. Companies can address such things as the packaging of the product or service. Warranties can be
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Abstract: This paper examines Samsung Electronics successful growth strategy in the mobile phone business. It examines its early efforts at developing a competitive product in the domestic market‚ its globalization strategies‚ and some of the key challenges it faces today. The paper provide insights into how a late-comer to an industry can overcome certain disadvantages and successfully position itself as a widely respected and successful brand. Key words: Samsung‚ mobile phone‚ strategy I. Introduction
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Samsung vs. Apple - The smartphone wars John Myers COM/156 November 11‚ 2012 Lawrence W. Daly Samsung vs. Apple - The smartphone wars The Samsung Galaxy S has a better operating system than the Apple iPhone‚ which is why Apple is suing Samsung over infringement rights; greed took over. The smartphone craze was started in 2007‚ when the Apple Corporation strove to be the next innovative mind in the electronics world. These innovations were followed by greed and a desire to own the market.
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strong is the Samsung brand? Can Samsung pass Sony and became a top ten global brand? The strength of Samsung brand emanates from the brand management strategy adopted over a period of time through the various efforts undertaken by the company such as intensive R&D‚ good supplier relations‚SCM‚vertical integration‚ digital product innovation‚ etc. and the excellent Digit All campaign .. For domestic market‚ it had a dominant position. In the case of International markets‚ Samsung implements a
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1994-1996 Becoming a Global Force New Management is more than a mere re-engineering of SAMSUNG but rather an entire revolution dedicated to making world-class products‚ providing total customer satisfaction‚ and being a good corporate citizen. In retrospect‚ New Management was a decisive turning point for SAMSUNG‚ the moment when the entire company was repositioned on the basis of "Quality first." During this period‚ 17 different products - from semiconductors to computer monitors‚ TFT-LCD screens
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