---------------------------------------------------------PART I (30 Marks) Answer all questions. Question 1 Answer briefly each of the questions (i) to (xv). (i) (ii) (iii) (iv) (v) (vi) (vii) What is a government company? An appropriate marketing mix is necessary to enable an enterprise to meet its goals. Justify. Distinguish between fixed capital and working capital. State any two objectives of UTI. Explain the term retained earnings. Why is communication called a two way traffic? Differentiate
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BRAND AWARENESS Portakabin Company Portable and modular buildings for sale or hire I. TIME CONTEXT: Entrepreneurship happens when someone sees a market need and has an idea that will satisfy that need. The entrepreneur follows up‚ explores and develops the idea into a real product or service. In post-war Britain‚ in the late 1940s and 1950s‚ Donald Shepherd saw that there was a need for simple‚ easily made‚ portable buildings. These had the potential to provide
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OSIM INTERNATIONAL LTD Osim as a brand revolves around the mission of bringing the best experience of total wellbeing and living an inspiring life. Its values are uphold and practice through every customer interaction‚ products‚ stores and an in-depth knowledge of a holistic health. Osim‚ with over 30 years of experience has been the global leader in branded healthy lifestyle products. Osim continues to strive for developing innovative and reliable lifestyle products to achieve a healthier
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Elements of the marketing mix-7P’s By Safi Baig Introduction In this P6-M3 I have been asked to describe the 7p’s (product‚ price‚ place‚ promotion‚ people‚ processes and physical evidence) about a new product or service launched by a selected company (Apple). Product The new product that I am going to talk about is Iwatch. It will be an intelligent watch that will help people aged over 50 to use their mobile phones. The USP of this product will be that it will be the first “intelligent watch
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something that is beneficial for their children. Recommendation will be to have a child care service provided on flight or provide special promotions especially for their children. 3) Marketing Mix (Promotion) Scoot’s Promotion: * Focuses their advertisements mostly online (social medias and blogs) & outdoors mediums. * Offers “FREE” return tickets as promotion (Cheaponana‚ 2013). Scoot focuses mostly on
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A value chain is a network of value-creating activities. This model developed for describing various activities done to create a finished product or service and its activities to support the creation. It can help the analyst understands the business process and elevated the information systems. Primary Activities Its consist of the elements that are necessary for adding value and create advantage in business. The first activity in the value chain is inbound logistics‚ which mean receiving material
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is beneficial to MBC if they were to run a ¥500 promotion for the Elite Ballplayers with a discount from year 2 onward. Even though it will take slightly longer to break even when compared to the same scenario without the discount‚ the substantial increase in customer LTV (from 27‚320 to 43890(approx.)) due to the increase in retention rate make it a very attractive promotion to institute. 7) MBC should not pursue the promotion. With the promotion‚ the customer acquisition cost will be ¥77‚586.
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Promotion Activity: Airline Industry Introduction: Marketing Mix: Marketing involves a large number of activities. In beginning‚ an organization has to decide target group of customers to whom to be served. When the target group of customer are decided‚ then the product or service is launched in market. The launching of product is done with the help of the proper product‚ price of product‚ distribution of product and appropriate promotion activity for product. These whole processes are combined
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Mixture Melting Points Abstraction Determining the melting point is very significant in order to identify an unknown. In this experiment‚ measuring the melting point was done by using melting point apparatus. The melting point of the unknown sample #10 was 111.5˚C. There were two possible compounds which were dibenzoyl ethylene and o-Toluic acid because their melting points were 111.2˚C and 109.8˚C when each compound was mixed with the unknown. Therefore‚ the unknown #10 was dibenzoyl ethylene
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A heterogeneous mixture is one whose components are visually distinguishable from each other. This is usually due to the fact that the particles sizes of the components in a heterogeneous mixture are much larger. Suspensions (like sand stirred up in water) scatter light and will eventually settle out. A salad and a bag of mixed coins could also be considered a heterogeneous mixture‚ since the components are visually distinguishable and easily separated. A bowl of Fruit Loops cereal is a heterogeneous
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