advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual
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Email-Id : Name of the Project Guide Designation & Address : Title of the Project : “The study on sales promotion on tvs motors (two wheelers).” PURPOSE Promotion is true that products are manufactured to satisfy the needs of the consumers. But alone is not enough. Today the responsibility of the manufacturers does not cease with physical production whatever may be the nature of
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Journal of Promotion Management‚ 16:467–479‚ 2010 Copyright © Taylor & Francis Group‚ LLC ISSN: 1049-6491 print / 1540-7594 online DOI: 10.1080/10496491003659563 An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer LIN YANG Victoria University of Wellington‚ Wellington‚ New Zealand WAH-LEUNG CHEUNG Hong Kong Baptist University‚ Hong Kong‚ China JAMES HENRY and JOHN GUTHRIE University of Otago‚ Dunedin‚ New Zealand KIM-SHYAN
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SPEECH WRITING Format of a Speech: 1. Salutation 2. Introduction of the speaker and the topic as the case may be. 3. Expression of one’s views 4. Compare and Contrast your views with others 5. Use of illustrations to impress meaningful pictures on the minds of the audience‚ and thereby‚ stimulate interest‚ highlight important ideas‚ and facilitate learning. 6. Summing up or Conclusion Purpose of a Speech: To convey information orally to a large gathering of people‚ forcefully and convincingly
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An Article Review on” Sales promotion- a missed opportunity for services marketers?” Introduction The research article which our group selected is available on International Journal of Service Industry Management‚ Vol 6 No.1.1995.pp.22-39. The article is written by two authors‚ Ken Peattle‚ Cardiff Business School‚ Cardiff‚ Wales and Sue Peattle‚ University of Glamorgan Business School‚ Treforest‚ Wales. The research paper is reviewed in two parts. The first part summarizes the overall contents
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prepare for your fi rst speech and as a checklist for all the speeches you give in your public speaking class. You can also use the guide as a handy reference for speeches you give aft er college. Presenting a speech involves six basic stages: 1. Determining your purpose and topic (Chapter 4) 2. Adapting to your audience (Chapter 5) 3. Researching your topic (Chapter 6) 4. Organizing your ideas (Chapter 8) 5. Practicing your speech (Chapter 12) 6. Presenting your speech (Chapter 12) Th ese
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‘Health promotion is the process of enabling people to increase control over‚ and to improve‚ their health’ (WHO‚ 1986). Health here is viewed as a resource and health promotion is aimed at increasing the control of people over this resource and improve equity for all. Over the years‚ health promotion campaigns have taken the individual and lifestyle approach and not considered the social determinants that could be the cause of people’s health status. The World Health Organisation’s Ottawa Charter
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Ms. Lindsey 2014-2015 Speech Syllabus Hello students! We are going to have a great semester in Speech! This syllabus is to provide you with some guidance into how I expect the class to go during your time this semester. Below are my expectations for this course. It is a required course and you cannot graduate without passing this class. I hope you all do your best and work hard! According to national surveys‚ fear of public speaking ranks among Americans’ top dreads‚ surpassing fear of illness
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considered absences. Participation: MANDATORY. Completion of all On Line work and participation in all classroom activities are necessary to pass the class Make-up speeches cannot be allowed: Time scheduling is too constricted to allow it. Speech outlines will NOT be accepted late. All major speeches must be completed on the scheduled day‚ to pass this class. Assignments: All other assignments must be on time to get full credit. Plagiarism: Policies on cheating and plagiarism will
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The Concept Analysis of Health Promotion Abstract Health promotion (HP) is a multi-dimensional and complex concept which the researcher is frequently used and defined in different ways. One of the nursing roles for nurses is the promoter of health; therefore it would be useful to attempt to clarify the concept. This article develops a concept analysis is to clarify the meaning of an existing concept of HP using the process developed by Pender‚ Murdaugh‚ and Parsons (2006). The method suggested
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