Promotions can broadly be classified into two types – Consumer promotions and Trade promotions Both sales as well as marketing are allotted their respective budgets to carry out promotional activities. While marketing department uses its budget to run ATL and BTL activities‚ it also utilise it to run consumer promos targeted on a specific brand. Sales department on the other hand uses its budget to run trade promotions. Trade promotions may‚ and in fact should‚ vary from outlet to outlet within
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Methods of Promotion Table Promotion Method | Defined | Example of organisations that have used this type of promotion | What are the advantages of using this for a small business? | What are the drawbacks of using this for a small business? | Television | Advertisements on television using sound and vision to attract a certain audience during certain programmes ad breaks | Volkswagen with a new 2012 beetle is shown at 10pm whilst hotel GB is on a new and largely popular programme | Have huge
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Definition of sales promotion * An early def. of sales promotion :’Includes all those activities ‚which enhance and support mass selling and which compete and or coordinate the entire promotional mix and make the marketing mix more effective”. (John F Luick and Wiliam L Zeigher‚Sales Promotion & Modern merchandising‚TMH‚1968) * In a specific sense ‚sales promotion includes those sales activities that supplement both personal selling and advertising and coordinate them and help to make
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During the communism years‚ mostly during Nicolae Ceauşescu’s "reign"‚ when basic products (food) were rationed and the other products were exported for economical growth‚ Kandia SA created the ROM chocolate bar. More exactly‚ ROM is a chocolate bar filled with rum cream‚ a unique product created for the local‚ Romanian market‚ first created in 1964. The brand‚ from the begining‚ was succesful‚ because of the lack of choices and‚ of course‚ the restrictions which were applied by the communist government
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MONTREAUX CHOCOLATES USA MEMORANDUM TO: DAVID RAYMOND‚ MONTREAUX USA DIVISION MANAGER ANDREA TORRES‚ DIRECTOR OF NEW PRODUCT DEVELOPMENT CC: JENNIFER FITZGERALD FROM: MARIA TROPIANO SUBJECT: MONTREAUX USA PRODUCT LAUNCH DATE: APRIL 10‚ 2015 Executive Summary: As of October 2012‚ Andrea Torres‚ director of new product development at Montreaux Chocolate USA‚ needs to recommend whether or not the company should pursue a new product launch in the United States. The new product‚ a 70% cocoa dark
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Objective‚ Philosophy and Strategy 13 3. Functional-level strategies 14 4. Business-level strategy. 20 5. Corporate-level strategy 25 6. How is the effectiveness of the company’s strategies? (ROIC) 26 7. What strategic problems does the company have? 33 8. What strategic issues need to be addressed? 34 9. External environmental analysis 35 10. Internal environment analysis 60 11. Determine the strategic factors of the company 70 12. Generating alternative strategies by using a TOWS matrix
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Valentino – A passion for chocolates! Investment Plan for Valentino 2011-2012 Final Draft 8th October 2011 Editor: George Position: Director of Valentino Employee No. 12114331 To become the best chocolate & gift company in the industry! Valentino – A passion for chocolates! 1 Background of the Valentino Valentino Chocolate has been producing Italy’s finest chocolates for more than 30 years. Valentino chocolates are made in Turin‚ they are luxury products with a unique taste‚ and
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Problem Statement Rogers’ Chocolates is not using its core competency of strong retail sales ability and its distinctive competency of producing a wide variety of high-quality‚ hand-wrapped chocolates to attract a sufficient market niche of worldwide tourists and high-income‚ middle-aged couples that are mainly empty nested or child-free‚ so that they can maximize their market share and profit volumes in a rapidly growing market in which globalization‚ product innovation toward a more health-conscious
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Promotion activities for Vina Coffee The promotional plan for Vina Coffee Advertising Nowadays‚ advertising is the one of the most effective way of promotion. This is a vital tool that enables the company to introduce the product to customers and enhance thecompetitive advantage. Besides the tradition advertising channels‚ such as press‚ radio‚ and TV in the age of computers and telecommunications‚ the fastest growing area is onlineadvertising. Magazines Most magazines have
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that to determine a viable strategy for catering it is crucial initially to clearly define the broad objectives and policies at a strategic and operational level and to communicate these clearly to both the Catering Team and the employees as a whole. Some of the questions that require clarification include: To what extent should catering be providing a welfare benefit to the staff? Should catering operate as a service to support the wider needs of the company? Should the financial
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