TML) From: Subject: Nano Tata-logy: The People’s Car Date: 17 the September‚ 2011 Situation Overview TML is currently posed with a tricky question of how to go about the Tata-Nano (the much-hyped “People’s Car”) business strategy‚ given its commitment to release it on time with the promised cost and the spectrum of issues and recent developments that pose potential hurdles. Issues Operations 1. Political problems at Singur Plant which will certainly delay the Nano launch hinder meeting
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RATAN TATA INTRODUCTION Ratan Tata is the chairman of the Tata Group‚ India ’s largest corporation. He is the latest in a long line of Tatas to head the family-owned company.Born into an old Parsi family of Bombay‚ in December 28th 1937. He received a Bachelor‟s degree in architecture from America‟s Cornell University in 1962.He returned to India and joined the Tata Group.Tata is single and leads a modest lifestyle in his bachelor apartment. The US-educated bachelor lives alone with his two German
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The case focuses on positioning a new brand‚ the Tata Nano. The car has been widely publicized as the world’s cheapest car at Rs.1 lakh. Students must consider the gap between the ultimate target‚ the huge emerging middle class of Indian consumers‚ and the limited capacity and distribution available in choosing a target. They also must select between alternative competitive frames and the various points of difference they highlight. The case unfolds in two stages. The first decision point is in 2009
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TATA MOTORS I. INTRODUCTION Tata Group is an Indian multinational company headquartered MUMBAI‚ MAHARASHTRA‚ INDIA. Tata group business is spread across 7 sectors their main sector being steels. Their empire is spread across 6 continents and has its presence in 80 nations. The combined market capitalization of all the 31 listed Tata companies was $89.88 billion as of March 2012.Tata group gets its major revenue from overseas market contributing 58%. Tata Motors Limited is an Indian multinational
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technological capability 8 2. Loyal vendor base 8 3. Manufacturing synergies 8 4. Sales and Distribution Network 8 TATA Group 9 Problem statement 9 Slack 10 Core Competencies 10 Challenges - Mid Size cars and Utility vehicles 11 Recommendations 11 Improvements in Cars and UV vehicles 11 Increased competition 11 Evaluation of Recommendations 12 Strategy 12 Conclusion 13 References 13 Industry Overview The Indian Passenger Vehicle Market has been growing at a CAGR of
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NANO ELECTRIC GENERATOR PAPER PRESENTATION SUBMITTED BY‚ M.ANANTHA GANESH M.KARTHIKEYAN 3rd YEAR EEE 3rd YEAR EEE (ananthganesh0@gmail.com) (karthikpandiyan13@gmail.com) (Contact No-8870804996) Department of Electrical and Electronics Engineering FRANCIS XAVIER ENGINEERING COLLEGE TIRUNELVELI-627001 ABSTRACT: Power‚ more specifically electric power is very
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NANO GENERATORS Name: RAVI TEJA Y S SIDDHANT MISHRA Affiliation: Progressive Engineering college Progressive Engineering College Branch: B tech IInd year B tech IInd year Electronics and Communications Electronics and Communications Author: RAVITEJA Y S SIDDHANT MISHRA Affiliation:
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Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The characteristics of the global motor vehicle industry are a boom in certain places and a bust in others all due to economic conditions in different nations. Four years after tow of Detroit Michigan’s big three went into bankruptcy American car makers are going “full throttle” with sales in August hitting an annual rate that if substantiated can take them back over 16 million and that is a rate that was
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Dao Tran MGMT405 12:30-1:45 Dr Yan Case #3 Tata Motors 1. What inspired Tata Motors to build the Nano? Why was there a need for an inexpensive car in India? The idea of Nano–The People’s Car was inspired by the middle class Indians who bought and transported their entire families on scooters. To most middle class families in India owing a car is a far cry. Rattan Tata‚ Tata Motor’s Chairman said that the tiny car is aimed at keeping the families of India’s growing middle class from having to travel
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Case 2 Tata Motors 1. Describe the economic characteristics of the global motor vehicle industry. The 2008 financial crisis began in the American subprime mortgage crisis‚ eventually evolved into a global financial crisis. Most countries because of the impact of the financial crisis‚ leading to a sharp slowdown in consumer’s vehicle demand. Also‚ because of the financial crisis‚ the global motor vehicle industry experienced a full-scale market competition. Some small car companies to be phased
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