MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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new product or scheme for attract a customer. By latest news McDonald’s introduce a new product as fruit maple oatmeal in its menu in 2011. MC Donald is using a Operation Management system for be in a International market. McDonald process McDonald’s manufacturing process is completely transparent to the customer and in the market. Even A customer can see the process of the fast food and they can judge to hygienic standards at MC Donald’s by allowing them to enter where the
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----------------------------------- Feb 6‚ 2006 Ethical Criticism of McDonalds http://www.echeat.com/essay.php?t=28470 Arguably the most important aspect of an organization is its emphasis on ethical behavior. The key premise was that by ‘doing the right thing’ internally and externally‚ businesses created a good working atmosphere‚ while also benefiting society and the environment. The problem is that many ethical issues are subjective and based on one’s values and beliefs. As a result
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Management and Planning Tools MANAGEMENT AND PLANNING TOOLS WHY ‚WHY AFFINITY DIAGRAM INTERRELATIONSHIP DIAGRAM PRIORITIZATION MATRICES NOMINAL GROUP TECHNIQUE FORCED FIELD ANALYSIS TREE DIAGRAM PROCESS DECISION PROGRAM CHART MATRIX DIAGRAM ACTIVITY NETWORK DIAGRAM Management & Planning tools While most leaders recognize the value of good planning‚ most lack the experience and methods to do it systematically. As a result‚ group planning efforts are often frustrating‚ generating plans
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2 Brief History 3 McDonalds’ today 4 McDonalds’ Pakistan 5 DEPARMENTS 6 Operations (equipment and franchising) 6 Marketing (sales marketing) 7 Development (property and construction) 7 Finance (supply chain and new product development) 7 Information Technology 8 Purchasing 8 Training 8 What McDonalds’ do with its Profits? 8 Hierarchy of McDonalds’ 9 ACCOUNTING DEPARTMENT 10 Hierarchy of Accounting Department 11 How profit is measured in McDonalds’? 11 Financial Statements
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Finance at McDonald’s Stock Control Finance Franchising Marketing Finance Construction Training Careers at McDonald’s Training Glossary I.T. Customer Services Education Customer Services Stock Control Franchising Talking Point Apprenticeships Marketing Franchising Marketing Construction Finance Finance Training Glossary Stock Control Franchising Education Stock Control Customer Services Franchising Talking Point
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people drink beer based not only on quality but also on the image of the beer market. Referring to communication problems‚ Heineken is the only beer to consumers through creating impressive with the slogan “Heineken is not only beer‚ Heineken is the passion‚ the euphoria and emorable moments ". Heineken’s strategy has always been chosen by other brands in the maket to consult about the artistry of Marketing . And why is that? - Logo : The Heineken’s logo is always unique and individual. Red star
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service with traditional Japanese style of decoration. And it promises an authentic Japanese inn experience to customer. Another kind of spa is it offers common spa and facial services with cheaper price like Citi Spa and Jean Yip. Discount and promotions are frequently given by these companies for attracting more customers. Massage treatment stores are also strong competitors of Banyan Tree‚ many customers who are suffering cervical vertebra or muscle problem will seek for massage service which
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7 Quality Tools Cause-Effect Diagrams Flow Charts The 7 Quality Tools for Process Improvements Pareto Chart Where did the Basic Seven come from? Kaoru Ishikawa • Known for “Democratizing Statistics” • The Basic Seven Tools made statistical analysis less complicated for the average person • Good Visual Aids make statistical and quality control more comprehendible. What Is a Flowchart? A diagram that uses graphic symbols to depict the nature and flow of the steps in a process
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understood that to be successful in this market they would have to consider the cultural differences factor. According to “Mcdonald’s entry to India” (2014)‚“To honor the cultural differences between religions‚ the company categorized the cooking tools as well as employees in vegetarian and non-vegetarian category”(para 6). When entering a new foreign market‚ respecting the country’s cultural beliefs is essential into earning the trust of its people and avoid any type of opposition. McDonald’s
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