(http://www.scribd.com/doc/18827268/Akij-Group-Financial-Overview) Dear Sir‚ Name: ________ Lecturer in Marketing‚ Faculty of Business AIUB Address Sub: Submission of a Report. It is our pleasure to submit the report on “AKIJ GROUP”. So we prepared Report about “AKIJ GROUP” as a partial requirement for fulfillment of Bachelor of Business Administration (BBA). We have collected primary & secondary data from the respected related respondents & finally analyzed the information to prepare
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Organization culture And Its implementation in Akij group 1 Organization Culture and Its implementation in Akij Group Prepared For Nafiza Islam Lecturer Faculty of Business Studies‚ Jahangirnagar University‚ Savar‚ Dhaka PREPARED BY 1. 2. 3. 4. 5. 6. 7. Md Abdullah Al Mamun (2013-3030) Geoge Das (2014-2106) Surovi Biswas (2014-2002) Sabrina Akter (2014-2117) Syed Amir Hamja (2014-2090) Sajib Devnath (2014-2092) Md Mostafizur Rahman Khan(2014-2044) Program-EMBA-509 December 26‚ 2014 2 Acknowledgement
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Akij Biri Factory Ltd. Akij Biri Factory Limited Akij Biri factory is one of the leading biri manufacturing companies in Bangladesh. It was established by late Sheikh Akij Uddin. Behind the Akij group establishment Akij Biri played a very important role. Sheikh Akij Uddin (owner of Akij Group) started the handmade biri business since 1948. Now Akij Biri has eight biri making factories in all over the country. The product is distributed under strong distribution system with a reasonable price
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Prepared by SHANTONU_ 01715367067 Executive summary Akij Food and Beverage Limited (AFBL) is the sister concern of Akij Group‚ one of the prominent and leading business houses in Bangladesh. The official inauguration of that concern started in the beginning of 2007. From the beginning AFBL launched two new carbonated soft drinks clemon and farm fresh UHT pure milk products in the market. AFBL has successfully come up with a variety of its products like carbonated soft drinks mojo‚ lemu speed
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Unit 10 PR O O F IN THIS WE INVESTIGATE HOW BUSINESSES select and deliver promotional activities. You will develop an understanding of the relative advantages and disadvantages of different types of promotional activities. This unit is a very practical one‚ and you are encouraged to think about how promotional activities are used by a range of different businesses. The assessment for this unit requires you to produce a plan of a promotion campaign‚ working within a realistic allocated
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Unit 10 – Promotional Activities Marks and Spencer Plc Section 1.0 - Introduction Throughout this assignment‚ I will be producing a plan of a promotion campaign for an existing business. I have decided to choose Marks and Spencer Plc. I will be looking at how Marks and Spencer use promotional activities and incorporate them into a promotional mix creating a vital choice in the success of the promotion campaign. As well‚ I will be considering whether promotional activities can affect a business’
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budget and‚ within that‚ the marketing budget. Advertising is a part of the sales and marketing effort. Money spent on advertising can also be seen as an investment in building up the business. In order to keep the advertising budget in line with promotional and marketing goals‚ a business owner should start by answering several important questions: 1. Who is the target consumer? Who is interested in purchasing the product or service‚ and what are the specific demographics of this consumer (age‚
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Title PROMOTIONAL ACTIVITIES How you will be assessed | * You need to acquire core knowledge of how businesses combine promotional activities‚ such as advertising and personal selling‚ into a promotional mix and of how these choices are vital to the success of a promotional campaign. * You will need to consider how promotional activities are designed to alter customer attitudes‚ and investigate how the cost of promotional activities affects the final choice of promotional activities. |
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women’s clothing to balance up its campaign so that it affects al products‚ not just food and children’s and men’s clothing‚ because the company does not only need food customers. Customers have to aware what the company has in store for them. Promotional activities used by M&S
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MARKETING OF FOOD AND BEVARAGE PRODUCT A STUDY ON AKIJ GROUP ( SPECIALY MOJO SOFT DRINKS ) [pic] Submitted To DR Professor Shawqatul Meher Faculty Of Business Administration. Ex- Dean. Southern University‚ Bangladesh. Submitted By Fatema Begum ID-136 A4 02 4th Batch Program-MBA Major-Marketing. Southern University‚ Bangladesh. . . Contents 1.0 Introduction 1 1.1 Origin of the Report 5 1.2 Objectives 5 1.3 Scope 5 1.4 Methodology 5 1.5 Limitation 6
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