1 Executive Summary 1.1 Company and Product Information OpenHearts Café is a recreational café company that aims to provide NTU students with a meaningful experience of their university life. Apart from providing food and beverages‚ our café aims at providing a place for relaxation and fun for students‚ a place where they can temporarily forget about their academic workload and other stresses. Our café solves the pain-point of NTU students not having a place to freely be loud and celebrate with
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AROMABUCKS Café and Bistro Aromabucks café and bistro is serving in the industry for 3 years it is located at ARS Bldg‚ Mc Arthur High-way Sto Domingo‚ Angeles City. The café and bistro was introduced to us by friend who told that Aromabucks is never been into franchising. The group never had a second thought and visits the store to inquire and tell our concern. It was Monday morning at around 9am we visited the store and be able to experience the service while having an interview with the owner
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some people go to a café just for the reason that they need a place to read‚ to think ‚to work‚or to have some personal time. For this kind of consumers ‚ McCafé will not be their choice. -Reputation relatively low McCafé was created in 1993‚ which means it is only 20 years old up to now. Compared to Starbucks‚ who started its coffee life in 1971‚ McCafé is too young to earn such a big name as Starbucks.More people tend to choose a NO.1 coffee chain to drink high quality coffee‚ instead of McDonald’s
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‘A WAR IS BREWING’ PROGRAMME : MASTER BUSINESS AND ADMINISTRATION ~Learning Issues~ 1.To describe consumers’ decision making in different market segments when they choose retailers of coffee using CDP. 2.To identify additional research that should be conducted to validate assumption about consumer decisions at each stage of the CDP model. 3.To learn how to organize marketing program should be provide for our customers after recognize their decision making process. 4.To see the impact
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fresh and cold coffee. To move in 1980s and 1990s‚ their Company did well‚ and Seattle became coffee-crazy‚ and beyond Seattle to go through rest of the United State‚ then the entire world. In 2000s‚ Starbucks became a public traded company. Starbucks trended to international that has more than 15‚000 locations in over 40 countries. Starbucks never stopping on selling coffee‚ they initiated several other product and brand extensions. For instance‚ to distributed whole bean and sold coffee to supermarket
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difficult for a great number of the population to purchase a computer‚ let alone afford the cost of installing a phone line. The introduction of Internet cafes or kiosks and their growth in the nation has been beneficial to the public. There is a diverse variety of warnet in Jakarta. They range from the street-side computer terminals to plush cafe environments. In current situation‚ the competition of computer manufacturer and the increasing of income level of people in Jakarta made the situation a
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PROMOTIONAL STRATEGY FOR CCTV CAMERAS We will meet with a member of your leadership team‚ design a specification to meet your individual requirements. Once completed‚ we will submit the specification complete with budget costs. When you are satisfied with the specification we will arrange for three pre-qualified installation companies to tender for the work‚ arranging for them to send their quotations direct to you. As well as supplying the installation companies with the agreed specification
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Writing Assignment #1 Coffee is a beverage that is globally consumed‚ but also a product that has different values in different parts of the world. The role coffee plays in society differs around the world‚ from the farmers who grew the crops to the people who constantly consume them. Social theoretical perspectives are capable of showing the different roles coffee has in different societies. Symbolic interactionism‚ functionalism‚ and Marxism are three theories which show coffee’s role sociologically
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Hello Kitty Café @ Soeul‚ South Korea “Hello Kitty Café” ร้านคาเฟ่กาแฟสุดน่ารักในธีมตัวการ์ตูนคิตตี้ มี 2 สาขา คือ ย่านชินชอน และย่านฮงแด คาเฟ่คิตตี้เป็นของบริษัท F & B professional company ซึ่งเปิดในปี 2009 ลูกค้าทุกเพศทุกวัยสามารถมาใช้บริการที่คาเฟ่ได้ ภายในร้านร้านเบเกอรี่ 2 ชั้น ภายในร้าน อุปกรณ์ทุกอย่าง ช้อน ส้อม โต๊ะ ถ้วยชาม หน้าเค้ก หรือแม้แต่ห้องน้ำล้วนตกแต่งด้วยคิตตื้ทั้งหมด ทำให้กลุ่มลูกค้าที่นี่ส่วนใหญ่ล้วนเป็นแฟนคลับคิตตี้ ที่แวะเวียนกันมาจิบกาแฟหอมๆ ทานเบอเกอรี่หวานๆ พร้อมนั่งถ่ายรูปกับตุ๊กตาตัวโปรดในบรรยากาศสบายๆ
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Nike Promotional Campaign Table of Contents Target Market Description…………………………..3 Decision Making Process…………………………...3/4 External and Internal Influences…………………….5/6 Final Campaign and Justification……………………6/7 Graphs of Survey Results……………………………8/9 Target Market Decision: Over the course of the last twenty to twenty five years‚ Nike has made a clear focus on to which it wants to market their products for‚ as well as to whom they want to buy the products. It is clear by
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