Explain what promotional Mix is and what each thing does. Promotion mix elements are advertising‚ sales promotions‚ public relations‚ personal selling‚ and direct marketing. Promotion mix is when a company’s promotion strategy focuses on more than one element‚ so the challenge is to integrate these different communication tools in an effective way. To be sure promotion mixes works with the overall marketing mix‚ thereby combining elements of promotion with place‚ price‚ and product to position
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Business Research Methodology TOP-10 Promotional STRATEGIES Of Business Schools A research conducted by: - Shaliendra Kumar Siddhanth Jain Vaibhav Kapil Puneet Bhandari Vivek Kumar Contents 1). Selecting and formulation research topic 2). Research design and plan 3). Experimental Design 4). Sampling and sampling strategy or plan 5). Measurement and scaling techniques 6). Data Collection methods and techniques
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Title: Assessment on the Promotional Strategies of Batangas State University: Basis for Marketing Strategies Development Authors:Nickie Boy A. Manalo University: Batangas State University Campus:Main Campus I Department: College of Accountancy‚ Business and Economics‚ International Hospitality Management and CustomsAdministration Year: 2012 II. Abstract The study conducted is entitled “Assessment on the promotional strategies of Batangas State University: Basis for marketing strategies
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1. Introduction Today‚ life insurance actually the one of everybody needs. As we know‚ it is a type of financial protection to anyone who bought it. Basically‚ life insurance is an agreement between insurance policy holder and insurer‚ where the insurer promises to pay an amount of sum assured to beneficiary upon the death of the life insured. In other words‚ an individual’s pure risk is shifted to insurer in the consideration of premium paid by the policyholders. The premium is either paid regularly
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INTRODUCTION Life Insurance is a contract between two parties‚ an insurer and an insured‚ where the insurer agrees to pay a designated amount upon the death of the insured for a premium. HISTORY The history of life insurance industry dates back to year 1818‚ in which the first Indian Life Insurance company‚ Oriental Life Insurance Company was started. In 1928‚ the Government of India enacted the Indian Insurance Companies Act which was later modified in 1938 (Insurance Act‚ 1938) to protect
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Birla Sun Life Insurance 1 A Project Report On BIRLA SUN LIFE INSURANCE Submitted By ONKAR MOHOLE (67) PARAS NATH VERMA (71) SHAMKANT SONAWANE (92) SOHAM JOSHI (97) SUHAS JAMBHALE (102) YASHWANT THAKUR (118) RAHUL PATIL (121) Birla Sun Life Insurance 2 Contents Topic 1. 2. 3. 4. About Insurance Sector Insurance sector in India About Birla Sun Life Products 4.1 Asset Allocation 4.2 Shares of Funds Scheme 5. Financial Performance 5.1 Income trends 5.2 Consolidated Net Revenue
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CHAPTER I INDIAN INSURANCE INDUSTRY “AN OVERVIEW” THE INSURANCE INDUSTRY IN INDIA AN OVERVIEW With the largest number of life insurance policies in force in the world‚ Insurance happens to be a mega opportunity in India. It’s a business growing at the rate of 15-20 per cent annually and presently is of the order of Rs 1560.41 billion (for the financial year 2006 – 2007). Together with banking services‚ it adds about 7% to the country’s Gross Domestic Product (GDP). The gross premium collection
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of the airlines instead of their service‚ amenities and choose what best suit their budget. The bargaining power of supplier There are two main suppliers‚ Boeing and Airbus‚ on the other hand‚ Delta doesn’t have to rely on a third party to supply the fuel because of their own fuel refinery that gives Delta competitive advantage over the other airlines. However‚ there is a downside to it if there is an accident or mechanical breakdown occurred in refineries‚ which can cause disruption in operating
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you’re probably wondering which kind or promotional strategy would be best for your product‚ and you would be right to wonder about this. Not every product can be marketed in the same way. Truth be told the promotional strategy is based solely on the product or service. There is no list of defined laws for promotion. The best I can do is give some examples of promotion and explain some points. The rest is really up to you. For simplicity sake all of my promotional examples are taken from the gaming
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stragergy and management of Delta Airlines‚ along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta’s current market position and future potential. The report finds that Delta Airlines has successfully emerged from its bankruptcy in 2005 to report successful returns in both 2007 and 2008. With its 2008 acquisition of Northwest Airlines Delta became the world’s largest
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