organization. All that the owners have to do is to increase the advertising influence of the website through linking their site to other search engines such as Yahoo! and Google. This process would be much cheaper than investing in a magazine based marketing that costs so much for one whole page of commercial. Unlike magazines‚ the customers reached by the internet are indeed unnumbered while magazines reach only a few readers. In terms of packaging‚ the artistry and creativity of the packs need not
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Kristyn Penaloza English 1301 Dr. Patricia Dodd 11/21/2013 Promotion Letter Dear honorable Consul‚ The purpose of this letter is to request an increase in my annual salary due to my four years with the consulate. (I) Kristyn Penaloza work at the Consulate of Panama in Houston since August 2009. In 2010‚ I received my first promotion to the National Vessels Department and in 2012‚ I received my last ascent as the assistant in the International Vessels Department. With the economic downturn that
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1 Hospitality Industry 1.1 Introduction to Hospitality Industry 1.1.1 The Nature of the Hospitality Industry What is the meaning of HOSPITALITY? There have been different definitions of Hospitality. Broadly speaking‚ Hospitality is the act of kindness in welcoming and looking after the basic needs of guests or strangers‚ mainly in relation to food‚ drink and accommodation. A contemporary explanation of Hospitality refers to the relationship process between a guest and a host. When
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Source: Hospitality - Your Keys to Success. Lanny Hass‚ Rob Hawk. NC Cooperative Extension. Hospitality: The Guest Pays the Bills The landowner who offers his property for use by those who pay a fee is in the “hospitality” business. It is important that the customer receive the attention and service that will keep him or her coming back as well as telling others about the business. Customer service problems can be generally prevented or solved by attention to 4 areas: 1. 2. 3. 4. Providing
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Human Resource for Hospitality industry due to: Unawareness regarding hospitality industry. Lack of awareness create social status problem. Lack of student counseling. No knowledge about the departments of hospitality industry. Poor knowledge about the institutes offering hospitality industry related courses. No time management. Carelessness regarding career. Unawareness of self capabilities. Lack of proper system to motivate people towards the hospitality industry. Problems
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Holiday Inn & Hospitality Industry The hospitality is all about customer satisfaction and the industry is built on leisure and meeting different needs‚ the industry is set up with different services from hotels‚ airlines and all other systems in the travel and tourism which all fall in the realm of the hospitality industry. The hospitality industry is not only about hotels or restaurant but there is about 12 other different parts in the industry: Events Pubs or Bars Tourist Services Gambling
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CONRAD HILTON * King of the Innkeepers * He became a successful hotelier after Word War II * 1946‚ he formed the Hillton Hotel Corporation * With the purchase of the Statler chain in 1954‚ he created the first major chain of modern hotels ELSWORTH M. STATLER * Father of Modern Commercial Hotel Industry. * He was the originator of the hotel chain concept known as Statler in year 1863-1928. * Opened his first hotel in Buffalo‚ New York in 1901. * In 1954‚ he sold
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Ideas on Cultural Hospitality in the Quran The virtues within the Qur’an regarding hospitality and generosity seem to be a product of the landscape of pre- Islamic Arabia. Indeed‚ the arid environment and tribal configuration of the society required that neighbors help each other‚ strangers or travelers be given food‚ and wealth be distributed evenly throughout the clan. The communities that settled along the trade routes of the Arabian Peninsula relied on merchants returning to their community
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Advertising and promotional tools The basic idea behind the marketing concept is that you make what you can sell. Even a good product that satisfies a need has to be made known to its target customers. During the introduction and growth stages of the standard product life cycle‚ the producer has to develop brand awareness‚ inform potential customers about its existence and features. According to the well-known “four ps” formulations of the marketing mix (product‚ price‚ place‚ promotion)‚ this
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The Hospitality Management The hospitality industry supported 7.5 million USA jobs in 2011(“selectusa.commerce.gov”). It includes a broad variety of service industries that incorporate food service‚ tourism‚ and hotels (“economywatch.com”). The business depends in large part on the number of people traveling for business or pleasure. Economy has a big impact on travelers’ decisions. When individuals and corporations are doing well financially‚ they are more likely to take vacations and spend
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