MARKETING - II ANALYSIS OF BINGO’S PROMOTIONAL CAMPAIGNS Submitted to – Prof.Srabanti Mukherjee SECTION – EGROUP – 8 NAME ANIKET YEVALKAR ANOOP S ASHWIN GOLAPKAR GIRIJESH SINGH MAHRA HITESH CHANDNANI SENAJIT CHAKI SUMITA KERKETTA ROLL NUMBER 2012PGP449 2012PGP050 2012PGP120 2012FPM006 2012PGP136 2012PGP345 2011PGP908 TABLE OF CONTENTS Introduction .........................................................................................................................................
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Study of Promotional Strategies for Cars in India 1 Table of Contents 1. Objective 2. Scope of Work 3. Rationale 4. Theoretical Framework and Review of Literature i. ii. iii. iv. Promotional Strategy Promotional Mix Message and Media Strategy Communication Model- AIDA 5. Promotion Process For Cars i. ii. iii. iv. v. vi. vii. viii. ix. Selecting the target market Product and Brand Positioning Promotional Decisions Advertising Direct Marketing Interactive/Interactive Marketing Sales Promotion
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persuasive messages to the population through distinct channels‚ promotional campaigns have been able to influence societies in their way of living‚ behavior and thoughts. But if advertising has the ability to define our culture‚ is it possible that it can erode our core values? In the text written by Christians et al titled “Advertising in an Image-Based Culture”‚ the authors analyze distinct examples of current advertising campaigns to determine whether these are in fact contributing to the loss
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‘Start Thinking Soldier’ Recruitment Campaign Contents Page Summary 1 * Aim * Message * Development Marketing communication techniques * Advertising 2-3 * Personal selling 4 * Public Relations
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PROMOTIONAL CAMPAIGN PROJECT GUIDELINES OVERVIEW This promotional campaign project will give you the opportunity and responsibility to develop a professional advertising campaign for a product of your choice. The campaign will be completed in two phases that will be handed in for review and suggestions during the semester. The entire campaign will be due on the last class period. You will work with 2-3 classmates and each group will prepare a written report and brief presentation during the semester
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ST ANDREW’S JUNIOR COLLEGE H1 ECONOMICS (8819) JC1 Promotional Examinations Revision Package 2011 Contents Section A: Case Studies 1. 2007 TPJC Prelims H1 Paper CSQ1: China’s Water Woes 2. 2007 GCE A-Level Paper H1 CSQ1: International Tourism (covered in Lecture) 3. 2008 CJC Prelims H1 Paper CSQ1: The Illegal Drug Market 4. 2009 RVHS Year 5 End of Year Exams Paper CSQ1: Challenges of the Agricultural Sector Section B: Essays 1. 2006 SAJC H1 Final Exams: Application of Demand and Supply
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Questionnaire Name : Age : 18-30 ο 30-40 ο Above 40 ο Profession : Income : 3000-5000 ο 5000-7500 ο 7500-10000 ο 10000-15000 ο Above 15000 ο 1. Have you heard about the brand Grasim/Grasim Suiting? Yes ο No ο 2. Have you ever seen the Advertisement of Grasim ? Yes ο No ο 3. Where did you saw the Advertisement On T.V. ο In Magazine ο Hoarding ο Others ο 4. Does it provides the sufficient information about the product you needed ? Yes ο No ο Partially ο 5. Can you recall the content
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Exploring Creative Product Promotion Here is some additional information to help you with your assignment work. This first part on Place is hopefully a reminder! Marketing Mix - Place What determines where a business should locate? * There must be customers passing or easily attracted to the place. * There must be affordable business premises available for rent or to buy. * No competitors nearby. * Permission must be granted. All restaurants and shops need permission to operate
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individual customer requirements. Portakabin is a well-known brand and most potential customers already know the company’s name. II. II. VIEW POINT: In starting a promotional campaign‚ there will be: • a set of clear objectives • an intended target audience • staff to work on the campaign • a budget‚ based on costs for the work identified III. STATEMENT OF THE PROBLEM: How Portakabin promotes its brand. To be the best company in the world--in the eyes of our
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AO1 Effectiveness of the campaign M&S always had great products‚ though the prices have always been too high compared with other supermarkets. And that’s probably why people don’t come to M&S regularly. M&S is everyday changing to try and get new customers in. It is important to have customers in the stores‚ by that M&S makes profit and won’t make any loss. M&S has always very strong advertisements‚ as such the new one‚ with Dannii Minogue. M&S is using her face to get
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