because H&M produces their garments in Eastern Europe and in Asia and also because of the control chain which is longer. One other main difference are that H&M invests a lot in advertising contrary to Zara‚ indeed H&M is making huge advertising campaigns. Question 2 In the business model of Zara‚ the stores are playing a huge and important role. First‚ Zara do not invest in advertising‚ they consider that the stores‚ the shop front‚ the image given by the store is the more efficient way to
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Charity advertising brief Dear Deborah‚ Many thanks for your recent letter concerning the advertising campaign that you wish us to design for you. We understand that the new campaign will be associated with these areas: abuse through prostitution; domestic violence; parental neglect; drug and alcohol misuse and teenage pregnancy. We also understand that these adverts are aimed at the general public and designed to raise donations to the charity and encourage people to offer their services to
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Campaigning is political for political advertising by candidates where the net effect is to boost the relative appeal of commercials. Thus‚ exposure to political campaigns with the first one being in the early 1950’s‚ where everything seemed to be “booming” – the economy‚ suburbs‚ and babies being born and all this seemed to provide a sense of stability and contentment. Soon after‚ the sixties came and things started to change. People did not want to live the “conservative” lifestyles that the fifties
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micro-targeting. Arguably‚ micro-targeting might be most valuable of all new technologies when it comes to political campaigning. That is no small feat‚ as there are a large number of new technologies that have emerged‚ and are emerging‚ and changing the way campaigns are run. A number of these new technologies can be observed in Internet fundraising‚ blogs‚ machine calls‚ satellite television; all are examples of new technologies that are changing the way people communicate. Despite this long list of technologies
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Black Lives Matter’s Impact on Society My first encounter with the black lives matter was August 2014‚ that was the month Mike Brown was gunned down by a police officer. I was just scrolling through Tumblr when this hashtag #BlackLivesMatter continued to occur on my feed. This movement from an early point already had a presences on the internet. Later this made me think‚ “How has the Black Lives Matter Movement affect other people outside of social media”. So the question that came about
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tasked with using their passionate interest in advertising to develop creative ideas that represent commonplace products. One example of this principle can be understood through the Got Milk campaign. The Got Milk campaign consisted of celebrities with milk mustaches. The purpose of the campaign was to increase milk sales. The advertising executive must find a way to relate to the demographic. The idea must create an effective communication channel between the company and the audience
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and why we remember them are some examples . The British Gallipoli campaign of WWI was the scene of the first major fighting by Australian soldiers. Devised by the British. The plan was intended to push enemy forces to Turkey’s capital‚ for Turkey to capitulate which would bring the war to an early end. The forces comprised Australian and New Zealand troops; given the name ANZACS. Alternately the Kokoda Campaign was to prevent Japan from gaining control of the administrative capital of
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were about to participate in war for the first time. 13 years after Australia’s Federation their efforts in this‚ the Great War‚ would unite our country more than any event had done before then.! ! They had not been conscripted to join the campaign‚ they were all fair dinkum volunteers eager to show how brave and strong they were in battle. They had come to help their mother country England in their war against Germany. They wanted to be involved in all the ’excitement’‚ to travel and be
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Alycia Griffin Professor Michael Bedsole English 101 16 September 2012 Fashion Junkie Every company wants to have fresh ideas for their ad campaigns‚ to draw in their audience. Sisley attempted to draw the consumer in using an advertisement that depicted two women participating in illicit behaviors. The advertisement may have been considered humorous‚ had it not been so vulgar. Sisley’s attempt at reeling the consumer in resulted in an effect that definitely caught the eyes of their targeted
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in 1787. However‚ the founding fathers would be unaccustomed to how present day incumbents and nominee challengers run campaigns for election and reelection. They would question what does it take to build a successful campaign to draw in today’s voter. New Hampshire 2016’s senate race aligns with Samuel L. Popkins The Candidate‚ and the idea of a successful presidential campaign. There are three actions Popkins discusses that are applicable to not only presidential races success but‚ senate races
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