Muscle Milk Advertising Campaign With health and fitness being at the forefront of importance in today’s world‚ a proper diet with essential nutrients‚ vitamins and protein are critical. Part of the inconvenience of eating so healthy is the time it takes to prepare balanced‚ healthy meals. The following article will introduce the reader to a health food company named Cytosport who has an easy‚ ready to drink/eat products named Muscle Milk. The following media plan is driven by several key goals
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UNILEVER’S “REAL BEAUTY” CAMPAIGN FOR DOVE Ashish Daga Pramod Heballi H.P. Panda Megha Khamparia Sangeeta Dass Wasim Mukkaram INTRODUCTION OF UNILEVER Anglo-Dutch company. Formed in the year 1930 by the merger of “British soap makers lever brothers” and “Dutch margarine producer union” in Rotterdam. Leading manufacturer & marketer of foods beverages‚ personal care products. Famous brands are knor‚surf‚vaseline‚sunsilk‚lux lifeboy etc. Unilever’s "Real Beauty" campaign for Dove. PRODUCT
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successful campaign‚ as they allow each political party to voice their opinions‚ publish statements and therefore to convince people of their motives. Generally‚ both organisations used similar stylistic devices to attract the attention of the general public. The Leave campaign‚ as well as the Remain campaign‚ have used the popular literary device of “repetition” over and over again. To demonstrate‚ an analysis collected the three most frequently used words for each organisation: the Remain campaign mainly
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marketing services (the winner of Bernays Award for best public relations campaign). Mr. Epstein has experience with many successful political campaigns‚ including State Senator Ted Deutsch and State Reps. Irv Slosberg‚ Curt Levine and Suzanne Jacobs. He never underestimates the power of excellent PR‚ making his personal motto: “Public Relations is the enemy of anonymity!” The Internet has forever changed the way candidates campaign. Now millions of people can voice their opinions in blogs‚ watch instant
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Northern Territory Government– Safe Sex‚ No Regrets Media Campaign Australia has been experiencing increased rates of sexually transmissible infections (STIs) over the past ten years as a direct result of unsafe sex practises (ABS- Australian Social Trends‚ Jun 2012). These infections are some of the most common illnesses worldwide affecting the health and wellbeing of people infected‚ particularily women in regards to their fertility (Gerbase‚ Rowley‚ heymann et‚ al 1998). Northern Territory
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Apple Inc Ad Campaign 1.By: Jeffrey Geil‚ Lizzy Silber‚ Alyssa Kaplan‚ Steve Cartoccio‚ Julia Goldwasser 2.Key Facts Key People: – Steve Jobs- CEO and Key Founder – Steve Wozniak- Co-Founder – Phillip Schiller- SVP Marketing – Tony Fadell- SVP iPod Division • 17‚787 employees full-time • Operating website: apple.com • Industry: Computer Hardware‚ computer software‚ consumer electronics 3.Apple Incorporated: Background Information Apple Inc. is an American consumer electronics multinational corporation
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THINK! is an ad campaign targeting drink driving in the United Kingdom with hopes of decreasing the number of people driving under the influence of alcohol. Run by the Department of Transport‚ it has been a campaign which has been running since the early 21st century. The campaign focuses on informing the citizens of the U.K. of the strict penalties which result from drink driving‚ done by video adverts and a variety of posters. Statistically this campaign has been confirmed effective‚ reducing the
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Amongst the many new marketing communications campaign introduced in 2009‚ one particularly obtained the audience’s attention worldwide and became an instant success. In July 2009‚ Evian launched the “Live Young” campaign. TV commercials and magazine ads appeared‚ and viral videos were posted on the famous video hosting website YouTube‚ In just a few weeks‚ the “roller babies”‚ who appear roller-skating and figure skating to the sound of upbeat music‚ caught the attention of the public. The name
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Rebranding Campaign May 2005 Abstract After baseline studies indicated that Frontier Airlines was unrecognizable in its own core business area‚ they decided a new image was in order. Frontier released their new ad campaign "A Whole New Animal‚" that built on their solid old brand‚ but conveyed their new goal that they are affordable‚ flexible‚ accommodating‚ and comfortable. Frontier Airlines launched their new rebranding campaign calling itself "a whole different animal." The campaign uses
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Table of contents Introduction about Adidas Introduction about Adidas All In Genesis of the campaign Campaign message Position Campaign at glance Advertisement objectives Specific target audience Media vehicle selected Event management objective Adidas in Vietnam in this campaign Campaign Effectiveness Recommendation Reference Introduction about Adidas Adidas is a German multinational corporation that designs and manufacturers sports clothing and accessories based in Herzogenaurach‚ Bavaria‚ Germany
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