LAKME CASE STUDY - MARKET & ADVERTISINg OVERVIEW & MARKET SHARE High priestess of sacred Indian temple meets English army officer who’s unwittingly strayed into holy ground. They fall in love. Her orthodox father vows vengeance... That’s the story of Lakmé‚ a 19th century opera written by Frenchman Leo Delibes‚ from which Simone Tata borrowed the name Lakmé (French for Lakshmi‚ the name of the priestess). The current size of the Indian cosmetic market is approximately US$ 600 million. Of this
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seven aspects of the promotional mix‚ which are advertising personal selling‚ direct marketing publicity/ public relations‚ corporate image and exhibitions. Sales promotions are short-term incentives that are done to encourage the purchase or sale of a product or service [P.DALOK 200]. Sales promotion can be used to inform‚ persuade‚ and remind target customers about the business and its market mix. Some common types of sale promotion include: Samples‚ Coupons‚ Sweepstakes‚ Contest‚ In-store display
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information world where the customers are continuously bombarded with nearly infinite amount of messages‚ advertising alone is not enough. To meet their sales they must use additional promotional methods in addition to advertising. Also‚ the high cost of advertising may cause marketers to seek alternative‚ lower cost promotional techniques to meet their goals. This role is fulfilled by sales promotion. In this report‚ we will talk about the importance of sales promotions and the different types of sales
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it. The promotional ideas for this company is by email and on Facebook. My idea for the Butcher Shop is that on Facebook‚ we will have a contest for the customers that says that if they can make a brand new item that is not at the Butcher Shop now‚ then they can bring it to us and let us see how it tastes and the one who brings the best dish will have their item added to the menu and 2 free meal tickets that are available all week. My next idea is to email customers about a baking contest that will
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advertisement and gets lost within the colorful ad. Contest Introduction The sales promotional contest is offer by Marigold. This promotional scheme in which participants compete for prizes by accomplishing something that requires skill. Although no fee is charged for participating in this contest‚ but the certain number of proof-of-purchase tokens are often required to accompany each entry. The contest offer prize is RM300. Purpose The purpose of the contest sales promotion are increase
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the cost of the product. Each method listed above has its strengths and weaknesses. Promotion Strategy Contests are a frequently used promotional strategy. Many contests don’t even require a purchase. The idea is to promote our brand Wide Awake Cafe and put our logo and name in front of the public rather than make money through a hard-sell campaign. People like to win prizes. Sponsoring contests can bring attention to our product without our company being to
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Insurance industry in Kenya is faced by several challenges that make their operation in the Kenyan market difficult. These challenges are dependent on the people‚ the status of the market‚ laws governing insurance in Kenya and the lack of proper information about insurance. The Kenyan people don’t have enough trust in the insurance business mainly due to the number of unpaid claims that remain in the market. Many claims have not been paid due to prolonged investigations to the point that‚ rather
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bombarded with whimsical and seductive ploys to get their attention and buying power. Through the use of various mediums seven consumer promotions can be employed to reach consumers. Coupons‚ Sampling‚ Bonus packs‚ Price-offs‚ Refunds and rebates‚ contests and sweepstakes and premiums have proven quite useful in soliciting business (Clow & Baack‚ 2012‚ p. 313). It is nearly impossible to not be affected by the lure of these gimmicks and the basic human need for staples and sundries begs any budget
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campaign or a simple online contest to drive website traffic. Designing the campaign‚ from concept to content to delivery‚ is where you can be creative; to design a good one requires careful analysis of your goals and your target audience’s behavior in order to deliver a message that engages in the most effective and interesting way possible. Still‚ even with so many variables‚ most successful social media campaigns are modeled after prototypes that employ proven promotional tactics and conventional
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techniques work 3. Use simple‚ attention-getting copy 4. Use contemporary‚ easy-to-track graphics 5. Clearly communicate the concept 6. Reinforce the brand’s advertising message. 7. Support the brand’s positioning and image. 8. Coordinate promotional efforts with other marketing plans. 9. Know the media you work with. 10. Involve the trade. Consumer Sales Promotion Techniques Objectives of
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