Party World KTV Stage 1: Initial Brief The word “KTV” stands for Karaoke Television. It is a form of interactive entertainment where amateurs sing along recorded music using a microphone and public address system with a screen of displayed lyrics. There are over 100 KTV establishments in Singapore. Party World KTV is an established karaoke entertainment in Singapore‚ boasting 12 outlets throughout the island. Equipped with the latest in entertainment technology‚ user-friendly systems and comfortable
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in terms of who actually makes the promotional offer to consumers. The names under which these promotions get classified can be confusing‚ so I encourage you to look carefully at Exhibit 1. In these notes I largely adopt the names most commonly used among promotion professionals‚ which are sometimes not particularly descriptive. For example‚ promotional offers made by retailers to consumers are called retail promotions‚ which seem clear enough. But promotional offers made by manufacturers to consumers
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upgrades to provide new PR opportunities. 5. Collect user reviews and feedback and post them on your website on the home page‚ not just a testimonial page. 6. Collect as many celebrity endorsements as you can and place on website and use in promotional materials. Would a Hollywood star using your app help sell it? 7. Aim to make the “What’s Hot” or “Staff Favorites” lists at the Apple App Store. 8. Promote your app on your own business materials‚ such as receipts‚ shipping flyer insertions
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awareness. Ultimately‚ message strategies will portray a global brand through localized messaging. Internet advertising will be highly influential for the demographic market segment. Advertising will include viral ads‚ flash advertisements‚ and promotional incentives and incorporate sites such as MySpace and blogs (for the
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target customer’s purchasing behavior and patterns. Sales promotion is very important as it not only helps to boost sales but it also helps a business to draw new customers while at the same time retaining older ones. There are a variety of sales promotional strategies that a business can use to increase their sales‚ however it is important that we first understand what a sales promotion strategy actually is and why it is so important. A sales promotion strategy is an activity that is designed to help
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Perfume Make the world a better-smelling place by making or selling perfume. Starting a perfume business is an endeavor that combines artistic personal expression and business know-how‚ and if approached correctly‚ it can result in an excellent profit margin. In-depth knowledge of chemistry and science is not necessary. All that’s needed is the desire to experiment with various scented essential oils‚ the ability to research wholesale suppliers of the necessary materials and the willingness
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of method or techniques that marketers use to stimulate or improve immediate purchase. In most cases‚ sales promotion is used in conjunction with other promotional tools especially advertising and personal selling to achieve desire result. But unlike advertising and personal selling‚ sales promotion comprises a wide variety of technical promotional tools of short term incentives designed to stimulate a target market response. In other words‚ sales promotion is one of the methods or ways
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Introduction | 2-5 | 2. | Promotional Mix | 5 | 3. | Sales process | 7-8 | 4. | Advertising | 9-13 | 5. | Other Methods | 14-15 | 6. | Public Relations | 15 | 7. | References | 18 | Introduction What is promotional strategy ? Promotional strategy is the function of informing‚ persuading‚ and influencing a consumer decision. It is as important to non profit organizations as it is to a profit oriented company like Colgate-Palmolive. Some promotional strategies are aimed at developing
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Table of Content | Content Name | Page Number | |Executive Summary |2 | |Current Marketing Situation |3 | |Opportunity and Issue analysis |5
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DEPARTMENT- BUSINESS ADMINISTRATION (MBA) COURSE TITLE - MARKETING MANAGEMENT COURSE CODE – MKT 501 LECTURER - DR. ABHIJIT GHOSH PREPARED BY - GROUP G NAME STUDENT ID EMAIL DADA OMOLOLA ABIMBOLA 012313014087 senoritadada@yahoo.com FOYSAL AHMAD 012313095174 faisal202007@hotmail.com MAJDY AHMED majdiahmad@yahoo.com MOHAMED HUSSEIN MDHAADAAR@hotail.com BASET AHMAD 012313094906
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