"Promotional elasticity of demand for cadbury chocolates" Essays and Research Papers

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    Associate Level Material Appendix B Price Elasticity and Supply & Demand Fill in the matrix below and describe how changes in price or quantity of the goods and services affect either supply or demand and the equilibrium price. Use the graphs from your book and the Tomlinson video tutorials as a tool to help you answer questions about the changes in price and quantity Event Market affected by event Shift in supply‚ demand‚ or both. Explain your answer. Change in equilibrium Frozen orange

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    References: * Introduction” www.apple.com” * iPhone Quantity & Prices http://aaplinvestors.net/stats/iphone/pricing/ * Market type & factors affecting Supply & Demand www.investopedia.com/ * Market Analysis “http://techcrunch.com/2012/02/16/apple-sold-more-iphones-than-macs-ever/ * Samsung history www.samsung.com * Samsung’s price history http://reviews.cnet.com/smartphones/samsung-galaxy-note-carbon/4014-6452_7-35117983

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    Classification of Price Elasticity of Demand 1. Price Elastic Demand (% ΔQd > % ΔP) ϵ > 1 If the value of price elasticity coefficient is greater than one in absolute value. This means that a small change in price results to a greater change in quantity demanded. Goods which are elastic tend to have some or all of the following characteristics: They are luxury goods They are expensive and a big % of income e.g. sports cars and holidays Goods with many substitutes and a very competitive market.

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    PRICE ELASCITIY OF DEMAND: There are several uses of Price Elasticity of Demand that is why firms gather information about the Price Elasticity of Demand of its products. A firm will know much more about its internal operations and product costs than it will about its external environment. Therefore‚ gathering data on how consumers respond to changes in price can help reduce risk and uncertainly. More specifically‚ knowledge of Price Elasticity of Demand can help the firm forecast its sales and

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    towards Nestle and Cadbury chocolates. Sub Objectives of the study are: * To know about the customer satisfaction level associated with the product and the customer preference level. * To increase customer satisfaction and recapture the market share by fulfilling the customer needs. * To study the factors affecting the consumption pattern. QUESTIONNAIRE 1) Which brand of chocolate do you prefer? Cadbury Nestle 2) Which sub-brand you have purchased? Cadbury Nestle

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    Price elasticity of housing demand in the long term. Home construction process is time consuming‚ therefore houses are not changeable in the short run. It takes plenty of time to build new buildings‚ and existing buildings are very costly to demolish‚ therefore‚ price elasticity of demand is measured at long term. For most households‚ a house is the largest single asset as well‚ housing is regarded as a necessity that is critical to for people to meet enduring basic needs. The price elasticity of

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    Elasticity 1. (a) The price elasticity of demand measures the responsiveness of the quantity demanded / price to a change in the quantity demanded / the quantity supplied / price. [Delete wrong words.] (b) Give the formula for price elasticity of demand. 2. Back in the mid-1990s‚ the government in the UK announced that for every 10 per cent rise in the price of cigarettes‚ the demand was likely to fall by 6 per cent. If this information was correct‚ what was the value of the

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    Elasticity is a measure of how much buyers and sellers respond to changes in market conditions. There are 3 types of elasticity of demand‚ which are price elasticity of demand‚ income elasticity of demand and cross elasticity of demand. In general‚ elasticity of demand is important for a firm in price setting for its products. Price elasticity of demand is the percentage change in quantity demanded given a percent change in the price. It is a measure of how much the quantity demanded of a good

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    user would experience and the unique comparison between Cadbury and Galaxy chocolates as a competitor Galaxy is a Milk chocolate‚ made and marketed by Mars incorporated. Products have similarities such as: • Varieties of choices based on chocolates • Both products have different sizes according to the customer requirement and various prices. • Both products clearly state the nutrition information on back of every pack. • Both chocolates can be find in any Super markets‚ wholesaler and online

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    ELASTICITY Introduction & Definition: Elasticity is defined as a general concept used to quantify the response in one variable when another variable changes. Economist usually measure responsiveness using the concept of elasticity. Elasticity is a general concept that can be used to quantify the response in one variable when another variable changes. So‚ we can say that if some variable X changes in response to changes in another variable Y‚ the elasticity of X with respect to Y is equal to the

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