“A COMPARITIVE STUDY ON SAMSUNG SMART PHONE AND APPLE SMART PHONES IN INDIA” Dissertation submitted in partial fulfillment of Degree of Master of Business administration of Bangalore Univercity By : Dhular Hassan p n m (12yacma063) Indrajeet Sing (12yacma082) Jubin .t. kuruvilla (12cmaya092) Under the Guidance of Nimble Vivek Bangalore Univercity Bangalore 2012 - 2013 CONTENTS CHAPTER-1 INTRODUCTION TO THE PROJECT * Introduction * Statement
Premium Smartphone Mobile phone
What is Promotional Marketing? Promotional marketing is a business tool that is designed to pull customers to buy the products of a company. Generally‚ promotional marketing is carried out by companies to launch their products or attract more potential customers. Before devising any strategy for promotional marketing‚ firms must ensure that they allocate a budget to the promotional marketing and set a target that gives them maximum return on the invested money. Read more on successful marketing
Premium Marketing
Promotional Plan Critique Brown Shoe Company: Naturalizer Company Profile The company that I selected for my promotional plan critique is Naturalizer‚ which is a brand within Brown Shoe Company. Brown Shoe Company was founded in 1878 and is headquartered in St. Louis‚ Missouri. Brown Shoe is a $2.6 billion leader in the footwear industry. Brown Shoe Company Inc. is a global footwear company that operates as a footwear retailer and wholesaler in the United States‚ Canada‚ China‚ and Guam. It
Premium Advertising Shoe Brand
Marketing Mix MKT421 June 12‚ 2013 Marketing Mix This paper is going to discuss the marketing mix‚ also known as the 4 P’s. The 4 P’s are product‚ place‚ price‚ and promotion. There will also be an example of a business and how it has applied the marketing mix. The customer is the main focus when marketing. Everything is tailored to fit the wants and needs of the customer. Product The product is the goods‚ services‚ or a combination of the two that the customers buy from the company. The
Premium Marketing Sales
Executive Brief for Samsung To: Lee Kim Hee‚ President From: Re: Strategic Growth Plan Date: Executive Summary Samsung’s goal is to maintain the market leadership and keep increasing the market shares in the world wide market. Development in people‚ systems‚ technologies‚ and facilities with a long term goal. Samsung aims to provide high quality products with a cost-efficient price that builds up the brand image and reputation. The main issue is how
Premium Marketing Operating system Term
encouragements and helps during the preparation of this term paper by sharing ideas regarding this subject and for their assistance in typing and proof reading this manuscript. Executive Summary The term paper on “WALTON” and "Samsung" business level strategy and their current position along with their strength and weakness was based on the based on the course materials that we have learnt in Strategic Management. We have gathered what we believed to be the most complete information
Premium Strategic management Porter generic strategies Marketing
Introduction Samsung has been in the business for over 70 years‚ it is a company which is considered to diversify its business ranging from mobile phones to washing machines‚ TV’s to microwave‚ all kinds of home appliances to the most modern worldly technology needs of human kind. Samsung is a $160 billion company. Through research‚ reliability and a talented workforce‚ Samsung is able to provide technological solutions for our everyday lives. Samsung is known for its TVs however they have penetrated
Premium Perfect competition Monopoly Mobile phone
Cell Phones Used Inappropriately Julia Savage COM/112 August 30‚ 2011 Dave Kubel Cell Phones Used Inappropriately Cell phones are used inappropriately more each and everyday. Even though cell phones are used for emergencies‚ those being used inappropriately are causing fatality rates to rise in car crashes. Many people are not realizing when it is appropriate to use a cell phone while driving or any other time. People are not considerate with the concerns of
Premium
CELL PHONE ADDICTION IN NCBA COLLEGE STUDENT A Research Paper Presented to Prof. Zenaida T. Miranda National College of Business and Arts Fairview‚ Quezon City In Partial Fulfillment of the Requirement for English 2 ( 9:30-10:30 MWF ) 2nd Semester 2007-2008 By: ________________________ Linn Dantlhee E. Estopace B.S.Accountancy March 7‚ 2008 CHAPTER I INTRODUCTION Cell phones in the country have not only broadened communications and introduced new and faster lifestyles
Premium Mobile phone Rotary dial
13‚ 2016 The effect of cell phone on people’s lives Borrelli‚ L. (2013‚ July‚ 12). Five reasons why cellphones are bad for your health‚ Medical Daily. Retrieved from http://www.medicaldaily.com/5-reasons-why-cellphones-are-bad-your-health-247624 This reporting asserts the effect of cell phones on people health‚ Borrelli finds that cell phones lead to numerous health problems besides the vision problem. According to the Vision Council‚ most people are addicted to cell phone and they use it constantly
Premium