conceptual models and theoretical frameworks related to social media and brand perceptions. The second was to evaluate Facebook and consumer blogs in their role as reference groups on consumers. The final research objective was to determine optimal strategies to improve sales and brand reputation of cosmetics through an increased presence on social media platforms; specifically Facebook and blogs. The researcher deemed it appropriate to conduct this investigation from a qualitative research paradigm
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PIZZA HUT IN INDIA [pic] In 1958‚ Frank and Dan Carney had an idea for a great local pizza restaurant in Wichita Kansas. The small 25 seat restaurant only had room for 9 letters on the sign… the building looked like a hut… so ’Pizza Hut’ was born! Fifteen years later‚ they opened the first UK restaurant and since then they have become the biggest Pizza Company on the planet. Today Pizza Hut is one of the flagship brands of Yum! Brands‚ Inc.‚ which also has KFC‚ Taco Bell‚ A&W and Long
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Executive Summary Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka‚ Kansas. Today‚ the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition. The philosophy for growth is simple: Take care of the customer‚ and the customer
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Please describe how Pizza Hut improves customer satisfaction through CRM program. In 2005‚ Pizza Hut started the CRM program which consisted of the following three: 1-800 hotline‚ Customer satisfaction/loyalty survey‚ and Bonus program. The 1-800 hotline: From looking at the CRM model above‚ you can see that the hotline allowed Pizza Hut to ‘Interact to improve knowledge’ about the customer’s wants and needs. By knowing what the customers are happy or unhappy about‚ Pizza Hut can take different
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Executive Summary Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka‚ Kansas. Today‚ the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition. The philosophy for growth is simple: Take care of the customer‚ and the customer
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Street‚ Angeles‚ Pampanga Fast Food Chain Greenwich Pizza is one true Filipino pizza chain. It is a small entrepreneurship that made an extraordinary leap to the big league. What started out as a small over-the-counter pizza store in the Greenhills Commercial Center in 1971‚ is now the Philippines biggest pizza chain. We are not just the biggest. We are the Philippines favourite pizza chain. We give you a scrumptious blend of exciting pizza and pasta innovations‚ all prepared for the comfort of
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Choice of organisation Pizza Hut About the organisation Pizza Hut is a restaurant chain which was set up in 1958. During the past five decades‚ Pizza Hut has built a reputation for innovation‚ commitment to quality and delivery of great customer service. The company’s mission statement is to “provide courteous and helpful service on time all the time” together with “offering Team Members opportunities to growth‚ advancement and rewarding career in a fun and safe working environment”. In the
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Business Research Methodology TOP-10 Promotional STRATEGIES Of Business Schools A research conducted by: - Shaliendra Kumar Siddhanth Jain Vaibhav Kapil Puneet Bhandari Vivek Kumar Contents 1). Selecting and formulation research topic 2). Research design and plan 3). Experimental Design 4). Sampling and sampling strategy or plan 5). Measurement and scaling techniques 6). Data Collection methods and techniques
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BM012-3-2-EMKT � � PAGE * MERGEFORMAT �1� HISTORY __ In 1958 Frank and Dan Karney open the first Pizza Hut in Wichita‚ Kansas. In 1972 there were 1000 Pizza Hut restaurants throughout the USA. Then in 1973 Pizza Hut went international. Later on‚ in 1977 PepsiCo buys Pizza Hut‚ with 3‚000 U.S. units. In 1989 the Pizza Hut Jobs Plus program expands Nationwide to employ more than 10‚000 individuals with physical and developmental disabilities. The Jobs Plus program is recognized as the largest corporate
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TITEL OF THE PROJECT PROJECT AT A GLANCE COMPANIES NAME : - Pizza Hut and Domino’s Pizza PROJECT TITEL : - Comparative study between Pizza Hut and Domino’s NAME OF THE STUDENTS: - suzanne dmello Varsha agarwal(PGFB08) Priya (PGFB08) Aamit
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