The aim of the research paper is to develop a deeper understanding of the Blue Ocean Strategy. With the research the student will understand the Blue Ocean Strategy and manage to use it when doing a business. The Blue Ocean Strategy consists of strategy canvas‚ value curve‚ four actions framework‚ six paths‚ buyer experience cycle‚ buyer utility map and blue ocean idea index. This concept is very effective and can make a business person successful. In blue ocean‚ demand is created not to fought over
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Ben’z Hamburger and Pizza 1. COMPANY BACKGROUND: Mr. Benjamin Domingo started a small business in 2004‚ selling street foods such as banana cue‚ camote cue and “samalamig” located at Tungkong Mangga‚ City of San Jose del Monte‚ Bulacan. Initially‚ like other starting business they experience rivalries. That’s the reason they change their menu and start to sell hamburgers. Primarily‚ as their business grew and expanded‚ in 2010‚ they established their Main Office adjacent to their first food
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INTRODUCTION A Pizza store is an establishment wherein pizza – an oven-baked‚ flat‚ round bread typically topped with a tomato sauce‚ cheese and various toppings is made and sold. Pizza stores become emerging fast food in urban area‚ just by hearing the word "pizza" brings a smile to the face of just about every Filipino. Whatever style or variety pizza invariably makes it to the top of their "favorite food" lists. Some entrepreneurs and companies decided to concentrate on pizza because they found
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INTRODUCTION The Pizza Ordering System is a new system that replaces the current manual and telephone processes for ordering and picking up lunches in the Process Impact Pizza. The system is expected to evolve over several releases‚ ultimately connecting to the Internet ordering services for several local restaurants and to credit and debit card authorization services. The present existing system of pizza ordering is done manually or by telephone‚ which is too lengthy and tedious. •Purpose: The
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Anticipated effect of changing the capital structure on CPKs stock price (p.6-7) Our recommendation (p.7) In order to explore whether or not California Pizza Kitchen should change their capital structure‚ we must first look at the brief history of the firm to get a better idea of the corporate culture and the firms appetite for risk. California Pizza Kitchen started in 1985 and they have been rather successful given that 95 of all restaurants fail in the first two years. They did not fail and even
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Wittenburg University Case Study Case Study 2 – Mastering Teacher Leadership Business Research Methods 1 This case presents a situation that is quite common in the education field and addresses the responses by institutions to new legislation imposed upon them. As is often the case‚ the legislators do not address the impacts to organizations‚ leaving the actual implementation to the end user (i.e.‚ public and private schools). In this particular case‚ Wittenburg University (WU) is faced with the
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management The concept of strategy ➢ Strategy is the great work of organization. In situations of life or death it is the Tao of survival or extinction. Its study cannot be neglected. ----SUN TZU‚ The Art of War.2500 B.C ➢ Strategy is about winning. ➢ Strategy is not a detailed plan or program of instructions‚ it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. Characteristic of a winning strategy ➢ Goals that
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California Pizza Kitchen Summary California Pizza Kitchen is an upscale pizza parlor based out of California. It was founded in 1985 by defense attorneys Larry Flax and Rick Rosenfield in Beverly Hills‚ California. The company has 213 stores with approximately 41% of the stores located in California‚ 6 in foreign counties and the rest scattered throughout 27 other states in the U.S. It derives its revenues from three different sources: sales at company owned restaurants‚ royalties from franchised
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Executive Summary California Pizza Kitchen (CPK) was founded in 1985 by Larry Flax and Rick Rosenfield with a vision of offering customers designer pizza at reasonable prices. CPK’s target market is geared towards affluent customers making $75‚000 annually‚ and over the span of 2 decades the business was able to grow from a single location into 213 locations across 28 states and 6 foreign countries. CPK generates revenue from 3 main sources: company restaurants‚ franchises‚ and royalties. CPK stands
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1. Company Profile ZAARA Fashions is an exclusive fashion retail store of Bangladesh. It retails women‚ men‚ and kids fashionable apparels. Located in a prime zone of Gulshan-1 in Dhaka‚ it gives customers freedom of choice regardless of their age‚ location‚ taste‚ season‚ and fashion persona. Established and inaugurated in August 2009‚ the retail store ZAARA Fashions has successfully placed itself among the most celebrated and recognized retail stores of the country. The store produces an exclusive
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