1.0 Introduction to Cellular Communications Mobile Communications Principles Each mobile uses a separate‚ temporary radio channel to talk to the cell site. The cell site talks to many mobiles at once‚ using one channel per mobile. Channels use a pair of frequencies for communication one frequency (the forward link) for transmitting from the cell site and one frequency (the reverse link) for the cell site to receive calls from the users. Radio energy dissipates over distance‚ so mobiles must stay
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Lexus RX 400h Promotional Plan Introduction: In 1983 Toyota decided it was time to produce a luxury vehicle to compete with the world ’s best. Toyota made automotive history in 1989 when the first Lexus was unveiled. Now 16 years later the rx400h hybrid is here to do it again by being the world ’s first luxury hybrid SUV on the market. Performance orientated‚ the Lexus hybrid delivers advanced hybrid technology along with increased power and outstanding fuel efficiency. Advertising will play
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to communicate value and build relationships (Kotler & Armstrong‚ 2008). A balanced mix of these aspects is needed to build and maintain profitable customer relationships. Advertising is‚ “and paid form of nonpersonal presentation and promotion of ideas‚ goods or services by an identified sponsor” (Kotler & Armstrong‚ 2008). For example advertising includes mass media‚ TV ads‚ radio spots etc. Kotler and Armstrong define sales promotion as‚ “short term incentives to encourage the purchase or sale
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Cellular Respiration OVERALL EQUATION: C6H12O6(aq) + 6O2(g) -> 6CO2(g) + 6H2O(l) 3 OVERALL GOALS: 1. Break bonds between the 6-carbon molecules of glucose – results in 6 CO2 molecules 2. Move hydrogen atom electrons from glucose to O2‚ forms 6 H2O molecules 3. Trap as much free energy released as possible in the form of ATP Stage 1: Glycolysis Cytoplasm‚ 10 reactions‚ anaerobic Stage 2: Pyruvate Oxidation Mitochondrial matrix‚ 1 step process Stage 3: The Krebs Cycle Mitochondrial
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The purpose of this case assignment is to evaluate Adidas’ new promotional campaign and identify the key factors affecting its success. Promotion serves as one of the fundamental tenets in marketing mix. Promotion is the communication of information by a seller to influence the attitudes and behaviors of potential buyers.1 (Christ). Advertising‚ sales promotion‚ and public relations comprises promotion which are used to target specific buyers.2 These three aspects of promotion work together to
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the business. In order to keep the advertising budget in line with promotional and marketing goals‚ a business owner should start by answering several important questions: 1. Who is the target consumer? Who is interested in purchasing the product or service‚ and what are the specific demographics of this consumer (age‚ employment‚ sex‚ attitudes‚ etc.)? Often it is useful to compose a consumer profile to give the abstract idea of a "target consumer" a face and a personality that can then be used
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Campaign 1- Barclays contactless payments The first campaign I am going to look at is the Barclays contactless payments. Parts of the promotional mix 1. Advertising (Any paid form of non personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor) 2. Sales Promotion (Short-term incentives to encourage purchase or sales of a product or service) 3. Public Relations (Building good relations with the company’s various publics by obtaining favourable publicity‚
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Cellular Respiration is part of the metabolism of organisms‚ it provides the energy for organisms’ basic life activity. The process of cellular respiration converts oxygen and water to glucose and carbon dioxide‚ and usually occurs inside of mitochondria. Thus the cellular respiration is closely related to the life of all organisms‚ especially the human. In a case study in cellular respiration‚ seven unrelated people died in five days‚ and the reason is unclear. However‚ all the victim had same
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Reuben Sarwal AP Lab 4 Determining the rate of Cellular Respiration Using Germinating and Dry Peas Purpose: To determine the rate of cellular respiration using dry and germinating peas. Introduction: In this lab‚ we are investing cellular respiration‚ specifically aerobic cellular respiration. Aerobic cellular respiration is the process by which cells consume oxygen during the oxidation of glucose and produce CO2 as a byproduct. During cellular respiration‚ glucose is split into a 6 carbon sugar
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and Haagen-Dazs ice cream. These are two rival brands at the top end of the market. I decided to write about ice cream because it is very popular and there is lots of information available about them. They also both have good marketing and promotional strategies. I chose to write about Haagen-Dazs‚ as it is the best known ice cream. It is the number one super premium ice cream with 43 % of the market share. It is quite expensive as it is about £5 for a carton on the ice cream but it is very nice
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