1.0 EXECUTIVE SUMMARY This report is a promotional plan for Smirnoff’s new ‘bottled premixed ‘Light’. The report provides guidelines for Light’s promotional strategy for a period of one year 2006/07. The objectives of the promotional plan are to achieve growth for the Smirnoff brand by tapping into a new product and market‚ to increase market share and build awareness and preference for the Smirnoff brand in the affordable ready-to-drink (RTD) segment. Light is a vodka-based pre-mixer‚
Premium Alcoholic beverage Marketing
Rationale 5 Positioning 5 Product Strategy 7 Advertising 11 Promotion 13 Brands in the Lenovo space 13 Promotion Strategy 13 Impact of Promotion and Future Outlook 13 Channel Strategy 15 Channels of Distribution 15 Physical Distribution 16 Lenovo Customer Support 17 Distribution Strategy 18 Pricing Strategy 19 Alternate Pricing Strategy 20 Product Life Cycle and New Product Development Strategy 21 References 22 Shop Visits 23 Introduction Lenovo is an ace Chinese computer technology
Premium Pricing Marketing
Kristyn Penaloza English 1301 Dr. Patricia Dodd 11/21/2013 Promotion Letter Dear honorable Consul‚ The purpose of this letter is to request an increase in my annual salary due to my four years with the consulate. (I) Kristyn Penaloza work at the Consulate of Panama in Houston since August 2009. In 2010‚ I received my first promotion to the National Vessels Department and in 2012‚ I received my last ascent as the assistant in the International Vessels Department. With the economic downturn that
Free United States Cost
Accounting Education: an international journal Vol. 20‚ No. 3‚ 275 – 294‚ June 2011 ‘A distinguishing factor’: Oral Communication Skills in New Accountancy Graduates F. ELIZABETH GRAY and NIKI MURRAY Massey University‚ New Zealand Received: August 2009 Revised: January 2011; May 2010; January 2011 Accepted: January 2011 Published online: March 2011 ABSTRACT This study into the perceived importance of oral communication skills in accountancy
Premium Communication New Zealand
Product – Lenovo Laptops With a total population of 5 million in 2011‚ Singapore has more than 3.37 million internet users. The country has more broadband accounts than homes with the broadband penetration rate at 148.9% in 2009‚ representing more than 5.96 million subscriptions With a total population of 5 million in 2011. This shows the high level of digital literacy in the Singapore market. Further more‚ laptops are slowly replacing desktops in terms of those studying‚ and those working whose
Premium Laptop Marketing Macintosh
Promotional mix It is helpful to define the five main elements of the promotional mix before considering their strengths and limitations. Advertising Advertising is any paid form of non-personal communication of ideas or products in the "prime media": i.e. television‚ newspapers‚ magazines‚ billboard posters‚ radio‚ cinema etc. Advertising is intended to persuade and to inform. The two basic aspects of advertising are the message (what you want your communication to say) and the medium (how you
Premium Marketing Sales
drink ultra premium beer. Promotional Objectives 1) To increase the overall sales of Zebra Beer 2) Build awareness to the target market 3) Promote loyalty and long term growth Promotional Budget: Zabra Beer Promotional Budget - Packaging: $3.50 - $4.00 Per Case Advertising: $2.00-$3.00 Per Case Point-of Purchase displays: $0.50 -$1.50 Per Case Distributor Loyalty program: $5‚000.00 Consumer Loyalty program: $10‚000.00 Publicity: $10‚000.00 The promotional budget will be mainly related
Premium Marketing
Unit 9: Exploring Creative Product Promotion Summary of Learning Outcomes On completion of this unit you should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to promote a simple promotional campaign Recommended Resources Internet websites: www.asa.org.uk‚ www.cim.co.uk. Textbooks: Dransfield R‚ BTEC National in Business Student Book (Heinemann
Premium Marketing Advertising Promotion
References: Pricing Strategies. http://www.marketingteacher.com/Lessons/lesson_pricing.htm. (July 28‚
Premium Pricing Price Marketing
Small Case #1 (Lenovo: Striving to be the best) 1. SWOT analysis Location of Factor Type of Factor Favorable Unfavorable Internal Strengths Well-established brand equity Highly respected international business partners Leading position in China Capacity to keep up with market trends and demands High performance in China’s domestic market Weaknesses Low profit margins compared to the industry average Complex and inefficient cost composition Low performance in tablet and smart phone lines abroad External
Premium Marketing Target market Brand management