Michael Porter in his article “The-competitive-advantage-of-nations-(1990)” discusses how a firm or a region can build competitive advantage and strategy. Porter argues that Competitive advantage is often not an outcome of favorable factor and macro-economic conditions as classical economists insists. A nation’s competitiveness depends on the ability of its industries to innovate. Porter introduces the concept of “the diamond of national advantage” - a system that some nations establish for its industries
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Summary 2. Introduction 3. Internal Analysis of Nokia 3.1 PESTLE Analysis 3.2 Porters Five Forces 4. Analysis of Current Strategies 5. Recommendations 5.1 Ansoff’s Matrix 5.2 Marketing Strategy 5.3 Segmentation‚ Targeting and Positioning Strategies (STP) 5.4 Objectives 5.5 Analysis of Marketing Mix (7Ps) 5.6 References 6. Appendices 6.1 Appendix A 6.2 Appendix B 6.3 Appendix C EXECUTIVE SUMMARY: This report analyses the current situation Nokia is facing within the industry internally and externally
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businesses might have good products and a wide product range‚ or sold at attractive prices. The company’s at hand would still have to generate sales and profits the benefits would have to be communicated to the consumers through promotion. The promotional mix consists of a blend of personal selling‚ sales promotion and advertising‚ public relation tools. Promotion Element Advantages Disadvantages Sales Promotion -good for building awareness with the consumer -effective at reaching a wide audience
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Operations Outbound Logistics Marketing & Sales Fastest Turnaround 400 new aircrafts are capabilities in strength Landing time‚ ticketing Fastest Turnaround Multiple marketing gimmicks New Revenue Stream Focus on HRM Luggage facilities Promotional activities (5‚00‚000 tickets) Support Activities Services: Fastest turnaround : Rental cars at the destination Operations: Ticketing: Technology for ticketing software : Online booking
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Digital Green catalyses a quiet revolution in India Farmers are improving crop yields‚ using new technologies besides learning video-making skills - thanks to Digital Green which is catalyzing a quiet revolution in the little hamlets of India. Its founder‚ Rikin Gandhi‚ has been named as a top young innovator by the Massachusetts Institute of Technology (MIT). Delhi-based Digital Green focuses on educating farmers about farming techniques through locally produced videos in which local cultivators
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some loyal customers had been put off by this campaign. The company has been facing many controversial shock tactic advertisements‚ which lead the president of the company to realized that it is now the moment to come up with new marketing strategies. By investing in new marketing campaigns‚ the company can try to gain its brand name and it loyal customers that were lost from its unconventional advertising. Company Profile Benetton Group
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Introduction Nokia was founded in 1865‚ is headquartered in Finland‚ mainly engaged in the production of mobile communication products multinational‚ is the world’s third largest mobile phone manufacturer. February 2011‚ Nokia and Microsoft entered into a strategic alliance and the depth of cooperation. Over the past few years‚ Nokia shares have gradually from London‚ Frankfurt‚ Paris and Stockholm stock market delisting. February 9‚ 2012‚ due to poor management‚ Nokia announced layoffs in three
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Chapter 15 COMPANY SECURITIES 15.1 DEBENTURES This is a written acknowledgement of a debt owed by a company. Whilst it is possible for some debentures to be unsecured‚ those given to the bank will usually incorporate a fixed and / or a floating charge over the company’s assets. 15.2 FIXED CHARGE This is a charge which immediately encumbers specific assets of the company. Accordingly‚ the chargee’s (bank) consent would be required if the company is to deal with or dispose the assets
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Case study: Finland and Nokia 1. How was Finland able to move from a sleepy economy to one of the most competitive nations in the world by the end of the 1990’s? Finland was considered a sleepy country even after their independence from Sweden‚ depending its economy mainly on the Soviet Union by exporting its natural resources. Finland however slowly but constantly developed its economy up to the OECD average‚ following the models of its Nordic neighbors to invest highly in social welfare and
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Prepared by Elshan Imanli The Problem Of Nokia Company Introduction Nokia has a long history of successful change and innovation‚ adapting to shifts in markets and technologies. From its humble beginning with one paper mill‚ the company has participated in many sectors over time: cables‚ paper products‚ tires‚ rubber boots‚ consumer and industrial electronics‚ plastics‚ chemicals‚ telecommunications infrastructure and more. Most recently‚ Nokia has been best known for its revolutionary wireless
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